You can quickly recognise a famous company’s logo. Iconic logos that we see around us on products and advertisements are the result of not only a hard work from logo designers, but often reflect the guiding principles and philosophy’s of these companies.

Here’s a little history surrounding 5x iconic company logo designs in the automotive industry.

1. The BMW Logo

BMW-Logo-DesignThe BMW’s logo is in fact a tribute to the company’s history in aviation.

The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

The Blue is also the colour of the Bavarian Flag with BMW standing for Bavarian Motor Works.


2. The Audi Logo

Audi-Logo-DesignThe Audi logo has few hoops intertwined. But the hoops are not there by chance.

Instead, the company chose these hoops to represent the four founding companies, DKW, Horch, Wanderer and Audi, which merged into one global company.



3. The Mercedes Logo

Mercedes-Logo-DesignThe Mercedes tri-star represents the company’s dominance over all forms of transport on land, on the sea and in the air.




4. The Toyota Logo

Toyota-Logo-DesignWhy does the Toyota logo have three ellipses?

The three ellipses seen in the Toyota logo represent three hearts!

The heart of the customer, the heart of the product and the heart of progress in the field of technology.


5. The VW logo

VW-Logo-DesignThe ‘V’ stands for “volks” which means people in German, and the ‘W’ stands for “wagen” which means car.

It’s the car for the people!