What are the telling signs to evaluate and immediately spot a cheap logo design?
The logo is too complex
Recall a few recognisable logos like McDonald’s, Apple, and Nike. What do they have in common? If you have thought that they have a simple logo design, then you are right.
In fact, throughout the years, famous companies, such as Shell, Microsoft, and Pepsi, have revised their logos and made these even simpler than before.
When there are too many colours, details, complicated font styles or other elements, the logo may start to look confusing, which eventually will not make a good impression on consumers. Having a complex logo is often counter-intuitive.
Instead of making the brand look fancy and high-class, you end up with something that others may find annoying.
Your logo is not flexible
Nowadays, a logo needs to look attractive and stay readable on various types of screens. Whether viewed on a mobile phone, tablet or a large computer monitor, the design should stay the same. No blurred lines or distortions, whatsoever.
Versatility also matters since a logo needs to be scaled for various print ads, such as large format signs and posters.
Even for small business owners, it is important to create a highly adaptable logo design.
Ask yourself whether this is compatible for coloured or black-and-white printing and whether the purpose is retained even when scaled down to about 2 cm in size. In addition to these, imagine if the design will look bland when scaled to the size of a large billboard advert.
Your logo is imitative
Do you have to follow the latest design trends, or should you steer clear from these? If you want your brand to stand out, then you have to rely on more than just derivation. Time to befriend a custom logo specialist.
If you think that you can redesign your current logo instead, then you might as well do it. Take for instance the motor company, BMW. Since 1916, their logo design has only gone through five changes, mostly for style improvement.
Your logo is unremarkable
When you look at Lego, you will feel playful and cheery. With Mercedes-Benz, you will get a sense of extravagance and luxury. So what makes popular brands special aside from a simple design?
Apart from the aesthetics, Paul Rand, a design expert, has stated three important points crucial for creating logos: memorable, distinctive, and clear. It should not only look appealing. It should also have something original and valuable to offer to its consumers.
For your brand to communicate its value proposition effectively, you have to make sure that your logo is unique and unforgettable.