Google My Business | GOLD for Local Businesses & Search
What is Google My Business?
Google My Business is a valuable tool for businesses to manage their online presence across Google, including Google Search and Google Maps.
What’s more, having a correctly updated and optimised Google My Business listing is GOLD for local search. The benefits are immense for local business.
Google My Business is a separate listing within Google’s search engine specifically, for local businesses. Local stores and service providers relevant to the user’s search are shown on a map and each listing includes the business’s hours, phone number, address, website, and other essential information that people may look for on a business’s website.
It’s basically a comprehensive and interactive phone book listing that people will find when they’re searching for goods and services locally. 82% of people find information about local businesses on search engines, which demonstrates that one of the best ways to promote your brand is customising your business information with a Google My Business listing.
If you operate a bricks and mortar location or local service, then nothing is more important than driving local customers to your store or location, even if you also offer online sales and services.
Not only will your online entry show your location on the map, (or service area) but it will also show up above the main search results. Location is everything! People want to find what they’re looking for as soon as possible and are likely to click on a local listing before they dive deeper into the search results below. After all, when people search for a product or service near them, they’re usually very close to making a purchase or engage a service, so it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimised as possible.
If you own a business, anyone can find your GMB profile by making related search queries on Google containing location data or a location-based keyword. After all, that’s what Google was built to do. Search engines find and show relevant pages via keywords and other important attributes based on what the user is looking for.
When someone searches for a type of business in their area — say “website designers Lilydale” they’ll see the websites with the highest SEO scores for that keyword phrase. They’ll also see a list of local rankings at the top of the page. These results are Google My Business pages of relevant local businesses. Users will be shown a map of the area with the top listings highlighted.
A Google My Business listing can be a hugely powerful SEO tool.