Consistency in citations Is critical
For a citation to really benefit with any local SEO strategy, it’s important that the citation exactly matches the NAP (Name, Address, Phone Number) on your website and your Google My Business page. Critically important is that your citations are 100% consistent in the Name, Address and Phone Number. What you may consider minor variations in say a phone number eg. 03 9300 0000 v 9300 0000, or a business address, e.g. Suite 3, 31 x street v’s 3, 31 x street, are not viewed well by Google!
If the same NAP is listed on 50+ different websites then it’s highly likely (to Google) that this is the correct information, and Google and other Search Engines can be more confident in showing those results, higher in the rankings to searchers.
Citations, good for rankings, good for business
The more places that your business’s NAP is listed, the higher the likelihood of people seeing it, which will also bring more web traffic to your website and ultimately, more customers which are great for business!
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