Make Your Business Logo Sell Out

Make Your Business Logo Sell Out

7 Useful Tips for an Effective Business Logo.

The city of Melbourne is dominated by small businesses, taking up 83% of the commercial pie. This is why this city is called the start-up hub in Australia.

If you’re one of these small-sized companies, you’re competing against small to large enterprises. How in the world will you make your brand stand out?

Because of the tight competition between brands, the need to stand out amongst all other market clutters is strong. In order to do this, you need to do more than just make your products trustworthy.

You also need a business logo that is easy to remember.

Your business logo is the signature of your brand. This is your banner. This is where your prospect market gets the first impression of your brand.

If done correctly, it can open windows of limitless opportunities for your business to grow in whatever business sector you are in.

But how can you create an outstanding logo?

Recipe for a Sell-out Business Logo.

1. Hire only the right designers.

If you want to avoid logo design disasters and whatever repercussions that follow them, don’t settle for anything less than experts of logo design Melbourne has. The best ones can provide you with a high-quality logo that costs less.

In a complex economy like that of Melbourne, you need to thrive as a start-up to make your business flourish. In order to do this, you need to have the best design for your logo. Choose a firm that allows you to have a direct dialogue with the designer so the design is made based on two valuable factors:

  • Your input of what your brand is about and your company’s mission and vision.
  • Your designer’s input as to what will make a logo design speak to your target audience with the right message.

In other words, it will be a collaboration between someone who knows what the business is really all about and someone who knows which logo design works best with your kind of brand and marketing needs.

2. Keep it simple and consistent.

If you think that you need to create a very intricate logo to be unique, you’re wrong. Take a look at business giants, like Nike, McDonald’s, Apple, Windows, Adidas, Toyota, and other classic brands that thrived and flourished in the industry.

They do have one common denominator – simplicity and consistency. Common knowledge about art psychology plays a role as well, which includes a balance between white spaces, the rules of shapes and colours, and the emotions different fonts create.

Business logos with simple and consistent designs sell fast because these are what consumers easily perceive and remember. Most people most likely look at a logo for just a split second. How can a complicated logo design stand out or achieve its purpose when it takes more than just a split second to figure it out?

3. Learn the Psychology of Colours.

Even when you choose an affordable logo design, it will still pay off as long as the designer you hire knows about the important facts of art and the colour psychology. Learning about what every colour means is as important as choosing the right ingredient for your product.

Take the food industry as an example. Why do the famous food chains, like McDonald’s or Hungry Jacks, use red and yellow colours? It is simply because of the fact that these colours catch attention and create aggression or the urge to interact, which then makes even passers-by think (most of the time) of eating at the nearest branch even if it isn’t their initial plan.

4. Don’t follow trends. Make it unique and timeless.

Trends come and go, and so would a logo that is crafted out of the current trend. Italicised lettering, globe design for a global brand, aeroplanes for an aviation company, pizza slice for a pizza business, and other “obvious” designs won’t simply last long. Worse, they will never stand out.

Observe Nike’s swoosh design, or Apple’s apple-with-a-bite, and Playboy’s bunny. Those are bold, unique, and ageless logo designs that can take up valuable space in almost everybody’s mind forever.

5. Consider where and how your logo will be used.

When choosing a logo design, anticipate as to how or where your logo will be used. Will your logo still appeal to your customers and passers-by when you drop the lettering and leave the icon?

Will it still appear attractive on small business cards, on billboards, on vehicles, on delivery trucks, on employee’s uniforms, as an app icon, as wallpaper, on brochures, flyers, in black-and-white, and other marketing platforms?

So, think about how your business logo depicts your company values however it is used.

6. Make it Dynamic.

It is essential to choose a simple logo design because of the flexibility and adaptability that it offers over time. Society is constantly changing, and so must your brand logo.

So, when choosing a logo design, make sure that it can be changed or redesigned (whenever necessary) into something modern to keep up with the changing society and technology.

Just take Microsoft’s Windows logo, Holden, Telstra, BP, and other big names in the different business sectors in Australia. They transformed their logo designs without causing confusion among their customers.

7. Conduct a pilot testing.

How else will you know if your logo would sell out if you don’t try them out with a certain test group? Conduct an experiment where you introduce your logo with others of the same products. If they pick your logo over anything else, you are doing something right. Otherwise, make improvements until you do.

Throughout the process, hire the best logo designers Melbourne offers. Doing so will help you reach your goals faster.

Build a Name for Your Product

Even with the best products on hand, your marketing efforts would fail without the best business logo. People are more likely to trust a brand if the logo generates a warm feeling or symbolises trust and care. This is why you need a logo that is recognisable and makes the best impression.

To this end, hire custom logo experts from Clark Marketing & Design. We understand the strategic and creative process of logo design. With our help, you can build a name for your product in the form of a powerful visual.

Call us today at 03 9739 5445 and get started.

Minimalistic Logo Designs

Minimalistic Logo Designs

Minimalistic logos – we love them, and it doesn’t get much more minimal than that classic Nike Swoosh logo. The design is simple, straightforward, iconic and you’d be hard-pressed to find someone that doesn’t know the company it represents or what it stands for.

Minimalistic logos are simple and clean making their design easy to remember and stand out. They are one of the ‘in’ things in graphic design these days for brand marks to product badges on websites.

Minimalism is a design approach that maximises simplicity and capitalising on space. The technique is found across creative mediums from visual arts to music and literature, and of course, in design of all kinds. The minimalist way may seem effortless, but don’t be fooled into believing that it is empty or boring. While minimalist methodology subscribes to a “less is more” approach, the strategic use of restraint can produce serious impact. Nowhere is that truer than in creating a symbol of your brand. Incorporating a minimalist approach to your logo design can solidify your place in the market place as a contemporary product or brand.

A simple, minimalistic logo is easy to remember, identifiable at a glance and a great tool to help you connect with users.

Here are some great examples of minimalistic logos we like, each one simple, creative and beautiful.

Product-logo
Food-Logo
M-Logotype
Simple-Logo
Logotype

Take a look at some of the logo designs we’ve produced recently by Clark Marketing & Design

Black and White in Logo Design

Black and White in Logo Design

Black-White-Logo-Design

One thing any logo designer will tell you is keeping things simple is the key to developing a standout, classy and memorable asset.

And when you think about it there is nothing quite as clean, effective, and powerful as the correct use of black and white.

Black offers a powerful, sophisticated, and luxurious quality, which is supported by the pure, practical, and clean elements of white. The crisp lines help punch the logo from the background, and the simple black shape defines modern and sleek. As a deep and serious colour, black can direct communication in a powerful way.

White is considered safe and open. white is directly linked to that which is righteous, good and peaceful. Furthermore, white projects clarity, cleanliness (doctors in white coats), purity (as in a wedding dress) and salvation. White is said to promote creative thought (think of a blank whiteboard) and is also synonymous with freshness and new beginnings. As a positive, clear colour, white can also direct communication in a powerful way.

The pair work brilliantly to bring out their qualities, and together, can create a logo design that achieves a strong marketing presence across many industries.

In fact, many of the world’s top companies have opted for pronounced black and white logos, below are just two of the famous ones, plus other very clean and clever black and white logos we like.

What’re your thoughts on the topic?
Share your thoughts in the comments box below.

Quick-Meals-Logo
Playboy-Logo
Summit-Logo
Nike-Logo
Great-Logo-Design
Clever-Logo-Design

What’s Your Logo Type?

What’s Your Logo Type?

When designing a Wordmark logo one of the first things to think about is the type of font to be used.

So firstly what is a Wordmark logo? A Wordmark or Typographical logo is a logo that is made utilising the letters of the business name. That is it’s a text only representation, which can involve the creative arrangement and modification of words to present a visual identity for a brand. The representation of the word becomes a visual symbol of the organisation or product.

So what are the common font types that are used in wordmark logos?

Serif Fonts

Serif typefaces tend to be thought of as classic and traditional.

Serif fonts have a line or a small decorative flourish on the ends of the strokes that make up letters and symbols. They are believed to have originated from the Latin alphabet Romans used to etch their writings into stone, so when the stone carvers followed the brush marks, which flared at ends, that resulted in the creation of serifs.

An example of a Wordmark logo using a Serif font is Time Magazine. It has a classical look that demonstrates it’s longstanding place in the market.

Business-Logo-Design

Some Common Serif Fonts Include:

  • Times new Roman
  • Georgia
  • Palatino
  • Garamond
  • Century Schoolbook
  • Bookman

Sans Serif Fonts

Sans-serif, literally means “without serifs”, from the French sans, meaning “without”. Any font that is absent of the small decorative flourish on the ends of the strokes, as in a Serif font, can be considered as a Sans-serif font.

An example of a Sans-serif font usage is in the Facebook Logo, which is based on a modified version of the Sans-serif font Klavika. It’s modern and elegant and with its dark-blue background, make the logo very recognisable.

Company-Logo-Desig
The Facebook logo is the perfect example of a minimal, yet most recognisable logo utilising a Sans-serif font.

Some Common Sans-serif Fonts Include:

  • Arial
  • Verdana
  • Helvetica
  • Tahoma
  • Impact

Selecting the right type of font to use in a logo design is of utmost importance. Your first concern is choosing a font type that matches the message or purpose of your design. If the characteristics the font is communicating don’t match the message of your overall design, then there will be a visual disconnect for the viewers and prospective clients.

One final thing, you may have heard the text you use in logo design is referred to as both fonts and typefaces and wondered if the two terms mean the same thing. Technically and historically (in terms of typesetting) they are different, but basically today, they’re often used interchangeably.

fonts-&-logo-Design

 

Circle Logos – Distinctive and Famous Logo Designs

Circle Logos – Distinctive and Famous Logo Designs

When it comes to logo design and logo shapes, circles have been the most widely used shapes. When you think about it, circles are the most familiar shapes to a human, they’re practically everywhere!

The shapes of graphic symbols vary a lot, but one of the most commonly used in logo design is the circle.

Many marketing experts and logo designers have been tapping into the familiarity with the circle shape for a long, long time.

It’s amazing how many well-known; well-established companies have chosen to go with a circular logo. Is it ultimate in simplicity or does the circle make it more memorable, more of a poignant visual pointer in the consumer’s mind?

In fact, there’s a fair amount of symbolism and meaning associated with the circular shape. Circles have a positive meaning and suggest friendship, love, unity, stability and endurance. A circle itself is unending, which is why it can also signify infinity or wholeness. Think about rings, such as wedding rings they have an implication of marriage and partnership, suggesting stability and endurance!

It’s no surprise many large companies have their logos designed in the rounded form of a circle. Here are some of our favourite logo designs, designed in a circle. All of them are quite simple, memorable, everlasting, impressive, and stylish!

Are there other famous circle logo designs that come to mind?

Five Signs That You Might Need a New Logo!

Five Signs That You Might Need a New Logo!

A logo is the primary symbol for your business. It’s the single item you will spend most time and money promoting. A logo will be seen on your business cards, business flyers, brochures, your website, your invoices and most other forms of customer communication.

A logo is something that has to be meaningful for many, many years, but many things change over time, your business, your products, your services, technology and more

With logo being your business’s public face, if it’s not up to date and doesn’t represent your current business activities at its core, it could be time for a change!

Here are five key signs that it’s time to consider a new logo design:

Logo-RedesignYour logo doesn’t represent your current business.

Over time, most businesses evolve, some grow, so decline, some operate in new markets. It’s not uncommon for businesses to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebranding and a new logo. A logo should be aspirational, capturing the essence of your business today, the markets you operate in, the core products and services you offer, as well as where you’re headed in the future.

Logo-RedesignYour logo doesn’t adapt well to modern media.

If your logo was designed for example by a sign writer for your storefront 15 to 20 years ago, it might not be optimised to work well on a website or on social media platforms such as Facebook or Google+.

It may have looked great on as a new store sign or in a Yellow Pages print advertisement, but businesses today continue to promote themselves in a lot of new and different ways across many different mediums.

Can your business logo be easily resized up or down and still be easily readable? How does it look good in black and white? Can you derive an icon from it? If the answer to any of these questions is no, it may be time to consider a new logo design.

Logo-RedesignYour logo isn’t as appealing or hasn’t kept pace with your competition’s.

The evolution of the World Wide Web and social media sites have made the business world increasingly accessible and competitive.

Have you recently looked at your competitions’ logo designs?

If you feel, having reviewed your competitor’s logo design and find them more appealing, and up to date than yours, it’s a good indicator that yours may need updating or changing.

Don’t underestimate the impact and value of a good logo design.

Logo-RedesignYour logo is way too complex.

In recent years there has been a growing trend in logos towards simplification in design.

Overly fancy and complex designs that are hard to interpret have lost ‘flavour’. They can also be difficult to translate across some modern promotional and advertising mediums.

Logo-RedesignYour logo was a do-it-yourself project.

As we have said before a business logo design is the primary symbol for your business, some new and start-up businesses overlook this when looking to minimise expense at the beginning of their business life cycle. If you created your logo yourself or had a friend of family member create it, it may be time for a professional logo designer to step in and give it the lift it needs!

 

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