Should My Business Be On Social Media?

Should My Business Be On Social Media?

Social Media

So, you’re either starting a business, or have an established business, but not yet on Social Media.

You may be asking yourself, “is Social Media necessary for my business” or “will Social Media benefit my business?”

Let’ s face it, potential clients now look to Social Media to research businesses and brands every day. They make choices about brands and businesses, the learn about or are made aware of products and services using Social Media platforms such as Facebook, Twitter, Instagram etc.

But do you really need a Social Media Presence? Below we’ve listed 5x compelling reasons why you should consider getting your business onto Social Media.

1. Social Media can improve brand loyalty

A Social Media presence can make it easier for your customers to find and connect with your business. You can use Social Media to reinforce you brand name and values, as well as to introduce your existing or new products and/or services. Over time it can help build a loyal customer base and it’s a great way to interact with customers and potential clients.

2. Social Media can be beneficial for your website and increased website traffic

Sharing content on Social Media and giving reasons to click through to your website will help increase your website traffic and can result in increased leads, conversion opportunities and sales.

3. Social Media can enhance your website rankings and visibility

Social Media is becoming a more and more important factor in calculating where your website should sit in relation to its keyword rankings. When you, as a business are constantly sharing content on Social Media or receiving website hits as a result of Social Media content you are also sending out positive brand signals to Search Engines.

4. Social Media increases brand authority and creates positive customer satisfaction

A Social Media presence allows potential clients to not only become aware of your business and connect with you, they can also quickly interact with your business.

When customers see your business continually posting on Social Media, that is, posting original content, answering and replying to queries, it builds a positive image in their minds. By regularly interacting with your customers it will prove to them that you and your business cares about them. This increases the word of mouth phenomenon which equals more Free and positive advertising for your business.

Social Media is now becoming a more and more important marketing tool and plays a vital role in networking and communication.

5. Social Media is cost effective

Most Social Media platforms are free to sign up with and if you decide to use paid advertising on Social Media, you can always start small to ‘test the waters.’ This can give your business’s an insight as to see what works for you without blowing big budget dollars.

So, is Social Media necessary or beneficial for your business? Our final thought is simply this, if you not on Social Media, it’s most likely your competitors are, and after all you wouldn’t want them stealing your customers!

Hashtags (#) & Social Media

Hashtags (#) & Social Media

You see them on most Social Media Platforms, and we know that most people are scratching their heads and wondering what they are for!

Hashtags have become an integral part of the Social Media family, so we are going to tackle the question we most frequently get asked, “What is a hashtag?” as well as explaining the business significance of hashtags and how they can help you with your marketing.

how-to-use-hashtags-social-mediaHashtags actually rocketed to fame on Twitter, but they are now commonly used on other social media platforms such as Instagram, Facebook and Pinterest. Basically, anyone sharing content on a relevant topic can add the hashtag label to their message. Other people searching for that topic, can search the # label to find other messages on that same Social Media Platform.

For example, during say an emergency situation like the King Lake Fires that we had, people could use the hashtag #fires #kinglake this can prove to be invaluable providing up to the minute news about the fires to not only firefighters and the police, but also to the general public. In these situations, they can be a great way for anyone to express their sentiment, something many of us feel compelled to do in the case of a disaster.

Hashtags, however, are not just limited to big news stories, they can be an incredible marketing tool for small and large business.

We really need to understand hashtags better and we will try and explain it to you in simpler terms here.

The first rule of thumb with Hashtags is NO SPACES ALLOWED. The hashtag can be a single word, an abbreviation as a combination of letters and numbers or a phrase.

ALL hashtags DO NOT HAVE SPACING – for example:

  • The correct way #socialmedia
  • The incorrect way #social media
  • They will not work if spacing is included.

Secondly, Hashtags MUST start with a hashtag #, sounds obvious, but we have seen many words without the # symbol at the front, these are just words, NOT hashtag without the symbol.

Thirdly, don’t be scared of Hashtags, you can create your own, if you have a business, you should create a Hashtag with your business name and use that across your Social Media Platforms.

Hashtags should be short and sweet, especially for Twitter where you have a limited character count. You can also use Hashtags that already exist for example if you are talking about chocolate you could #chocolate (now who doesn’t like chocolate). Especially if you are wanting to enter a discussion around a topic where a hashtag already exists. By doing this you are sharing your content related to other chocolate lovers and basically saying “Hey I want to be part of this discussion”.

One of the biggest mistakes people make with their social media, is overkill when it comes to using Hashtags, keep it simple, 2, 3 or even 4 hashtags are acceptable, anything over that becomes overkill. 2 is really the preferred amount.

We hope this has paved a way through all the Hashtag information and made it a little easier for you to understand.

Social Media for Business – Why?

Social Media for Business – Why?

Did you know that nearly 80% of all Australians are active on at least one social media channel? This is why social media presents an unprecedented opportunity for small business to connect with one of the largest and engaged audiences in the world. Approximately 59% of those accessing it daily, and over a third (yes a third) checking over five times a day. 99% of people aged 18-29 are on social media and 86% of people aged 40-49.

Pretty substantial numbers right?

Affordable-social-media-services-melbourne

Large businesses are leading the way with 90% of them having a social media strategy. Consumers are also more likely to trust a brand if it interacts with its customers on social media with regular updates and new content.

New social media channels are growing by the day, but we want you to focus on the “BIG FOUR” and how your small business can use them to effectively grow your business and reach your audience.

Number 1 – You guessed it FACEBOOK!

Facebook-Business-Services-Melbourne

Facebook is at the heart of everything as it is the most visited website in the entire WORLD.

Facebook should be the central hub for your entire social media presence. It allows you to find your audience by attracting, engaging, educating and entertaining your target audience. It allows you to engage with prospective clients through unique content, sell products through highly target promoted content and employs game-changing customer service (via comments and messages. Photos, videos, 360 photos, Canva formats allow you to create visual content reflecting your small business in a relevant way. This also means posting funny and relatable images as well as showing thought leadership and serious expertise to gain trust.

Facebook has a massive strength in their robust advertising system where you can create and target ads to very specific lists of people (known as audiences), filtered by age, location and interests all the way down to those who liked one of your previous posts. This gives you bang for your buck!

Number 2 – Instagram – Making it look Amaaaazzzing!Social-Media-Services

Instagram offers a visual storytelling platform that any small business can find an audience on (thanks to over four hundred million active users).

To engage your audience on Instagram the must-have is clean, professional photos. Sell your brand with tantalising product shots, exclusive deals, inspirational quotes, employee snap shots and more. Your audience can also find you using the #hashtags in your captions. Communicate via comments, check-ins and build a network with other like-minded people by commenting, sharing and liking their images too!

Instagram is perfect for high-quality photography, videos, illustrations and animated GIFS. Your posts should be “on brand” but not too “salesy” or else your audience may disengage and scroll past your feed. Overposting on Instagram is not recommended, and keeping it light with great imagery is the key to a successful Instagram page.

Facebook bought Instagram in 2012 and as such shares the same advertising system. It has the ability to promote content between both channels.

Number 3 – Twitter – Tweet Tweet

Twitter only has a 280 character post limit, but despite this, it can be where you can let it all out. Quotes, opinions, hourly news, company updates, event coverage let your audience know what you stand for and why daily life is exciting at your small business.

Because of Twitter’s “micro post” nature, anything from 1 – 10 tweets a day is acceptable, as long as what you are posting is kept relevant. It can also allow you to categorise who you follow in “lists” so you don’t miss content from a competitor, customer or other thought leaders in the space.

Number 4 – LinkedIn – Let’s get down to business!

LinkedIn is the serious one in this group! It allows your business to tell its story but on a more corporate level. LinkedIn is no sleeping beauty though, with over 3.8 million active users in Australia alone. Content on LinkedIn is usually business focused photos and links to external sites that support your cause. You can also follow your competitors. LinkedIn also ranks very highly on Google’s search engine, so by linking your web page, you could boost your SEO when people are searching for your business.

Making it Mobile Friendly – Let’s not get bogged down.

With 80% of social media time now spent on mobile devices, it is more important than ever to not get bogged down with too much content, incorrect image dimensions or unappealing images. If any of your social media platforms look unprofessional, have bad imagery or waaay too much content/writing, they will quickly be ignored.