Social Media Sponsored Ads v Boosted Posts

Social Media Sponsored Ads v Boosted Posts

We’ve all seen them, Sponsored Ads and most of us with businesses have Boosted some of our own posts. Here we will explain what the difference is and help you understand what Posts you should be boosting and when you should be considering a Sponsored Ad.

Organic reach for posts are falling and in fact, as low as 2% in some instances, so obviously dedicating and marketing budget to Facebook advertising is important especially if you are wanting your posts to be visible to your own followers and to reach new audiences.

Boosted Posts

A simple explanation for a boosted post is that it is the same an any type of post you make on your business page, except in this instance you pay a fee to make it appear higher on your existing audience’s news feed and to friends of your current audience. This depends on what you select when setting up the boost ie: demographic, age etc. With Boosted posts you are essentially paying Facebook to deliver your post to a wider audience than it would reach organically (for free – non boosted post).

Sponsored Ads

When you engage a sponsored ad, the post is more like a traditional ad and you can choose way more demographics, right down to the nitty grittys like interests and habits of the type of person you want to reach. These sponsored ads show up in user’s news feeds like any other post, but, they will NOT appear on your business page.

What’s more effective?


Just like anything it depends what you are trying to achieve. Boosted posts are a great way to engage a user via likes, shares and comments. These posts appear as an organic post i.e.: views can’t tell if it has or hasn’t been boosted. So, these types of posts have more of a natural feel, not a “salesy” feel.

Sponsored Ads are a great way to generate more actionable clicks, this is because you can customise a sponsored ad way more than a Boosted Post. The objectives could be to achieve website click throughs, or store visits, to selecting a highly specific audience, you can achieve all of this with a sponsored ad.

However, with a Sponsored Ad comes more options to set it up which means it is more complicated. This can all be done through your Facebook Ads Manager or Facebook Power Editor or if you prefer help, we can set an ad up for you (charges apply).


When should I create a Sponsored Ad?

Because sponsored ads offer more flexibility with budgets and targeting, it has a much broader use. When you want to generate more leads for your business, showcase a new service or product, drive traffic to your website or simply drive purchases.

When should I Boost a post?

When you want to maximise its visibility on your timeline, remember boosted posts ONLY show up in your News Feed. So, will only be seen by people who already like your page and friends of anyone who has either engaged with your page directly (such as commenting on it).

If you want to increase customer loyalty, promote an event that is likely to appeal to your followers or share user generated content.

So, there you have it, if you are choosing to run with boosted posts, then you probably won’t need much help but if you are choosing sponsored ads, then you may need help. If you decide that you need a hand setting up a Sponsored Ad, we can help!

Social Media Sponsored Ads v Boosted Posts

6 Social Media Marketing Strategy Tips for 2019

How to create a winning Social Media Marketing Strategy this 2019


Just having a social media account is not enough to attract people to your brand or business. It is more vital to come up with an effective social media marketing strategy.

The right social media management can effectively attract more people to check your business profiles or accounts, boost more engagements with them, and turn your followers into potential customers.

But it’s not just about posting anything about your brand but doing publishing content based on a strategy that suits your business. That’s why you should come up with a winning social media marketing plan to guide you through.

To draft an effective social media strategy, here are a few important points to consider:

Make sure you post frequently

This social media strategy will help you supply sufficient content on your page for people to see without worrying about the negative effects of bulk posting.

If you don’t have enough time to post every one or two days, you can use social media post schedulers to help you out. Say, you can create 7 posts for each day of the week in one sitting, then schedule them to be published one by one.

Use video content

Post video content in-between text and image content. Add variety to your posts to draw attention and increase engagements.

Video content is undeniably a significant key to any successful social media marketing strategy. This is because videos attract viewers easier, instead of merely putting a wall of texts on your posts. Of course, videos also efficiently entertain your followers while knowing more about your business too.

Create engaging content

Hundreds of posts are useless if they don’t engage your target audience or get them talking about you or with you. Engagements tell you that your audience is actually interested in your stuff.

Needless to say, they help increase conversion rates through your social media content, turning your audience into potential or actual customers.

Research your competitors (and their users)

If you want to gain the advantage over your competitors, know more about them. Aside from merely knowing about their business, don’t miss to have a look at their social media pages as well.

Doing so would easily give you clues and ideas about developing the best social media strategy. You will know what you can learn and improve from them. Of course, you can also search more about the steps they’re missing, which you can implement and optimise.

Aside from your competitors, you should also learn about their users or customers. Learn more about their target audience and you will learn how to adjust your demographics accordingly.

This could also help you know what these people want to see for more engagements on your social media page.

Choose the most important metrics for your business

Compared to SEO, social media is equally important when it comes to getting high rankings on the search engines. It’s also important to know about the vital metrics in planning for a social media marketing campaign and know which among those could fit your business well. This can help you a lot in gaining leverage in using your social media accounts for your advantage.

That’s because metrics can show which points you to need to enhance and which you should maintain.

Say, you have a certain type of video advertisement. If metrics show that there is a small number of engagements, then you should definitely consider changing your video concepts.

On the other hand, if you’ve noticed certain content acquiring huge engagement rates, then you should do more posts like it.

Improve your social profiles

Aside from merely focusing on your social media content, you should not miss improving your social media profiles. This sounds very obvious, but it’s definitely something to include in your social media marketing strategy.

Your social media profiles should look great to acquire more visitors and make people subscribe or stay.

Moreover, they should present all the vital details about your business, such as information on the stuff you offer. Of course, don’t miss to put your complete and updated contact details as well, so people could easily connect with you.
This helps you appear reliable for your audience, which will make your brand name sound more credible than your competitors.

Aside from merely acquiring more visitors, subscribers, or followers, polishing your social media profiles can do wonders in converting visitors into actual customers.

Social Media Sponsored Ads v Boosted Posts

The Top Five Things Social Media Posts Must Do!

When thinking about your Social Media posts from a business perspective, it is to grow your following and get people interacting with your page and content.

So, the question is how do you get people to connect with you and each other, react and share your posts and think about your posts differently?

If your Social Media Posts aren’t hitting these notes below, then they should be!


1. Inform

All good Social Media Posts should be informative, not every single one but certainly the majority of them. These posts are usually short and sweet and are crafted to inform your users. They can provide a change in hours or remind users of your hours, introduce a new product or service or highlight a specific product attribute or service. Have links to blogs with excellent information, offer tips and tricks related to your business or even announce a sale or other event.

You need to think of the bigger picture when creating posts that inform people, a great example of this would be to let your customers know that there is, for example, a great event going on locally, or if you will be closed for the Christmas Holidays.

2. Engage

Social Media Post TipsUsing engaging posts can be huge, especially since Facebook has attempted to return to a more friendly and family driven platform. When you comment on a post which in turn starts a conversation, the Facebook algorithm looks at the original poster as having shared something of value, which in turn makes them more visible to others on their network. Makes sense, right? So, when you post as a business post to get a conversation started, Facebook just loves it.

It is important not to “bait” a conversation so basically instead of saying “Vote With” or “Comment With” it is better to start a conversation by saying that you are interested in other people’s thoughts and comments on “topic of conversation”. Don’t just stop there, be sure to be engaging back by liking and commenting on other people’s comments.

Basically, responding to each comment and not just hitting the “Like” button. Quizzes, contests, trivia and sharing posts related to other user comments are all a great way to do this.

3. Connect

Most things in life come down to relationships with everyone, right? So, it makes sense that relationships are an important part of your social media posts.

Ensure to form relationships with influencers and aspire to become one yourself. By pointing your followers to others you’ll build credibility as someone who understands that you’re not the only person with something to share. Believe it or not – this is more respected than accounts that act as if they are the end all and be all.

Sharing is caring, right? If you have a Plant Nursery, connect your followers to accounts that are purely focussed on gardening and plants etc. You will be surprised just how quickly these accounts will pay it forward and start sending people your way. Always tag other pages and accounts in your posts, use hot hashtags and like and comment on influencer’s posts.

4. Entertain

It is really important to just sometimes have some fun! When you share a cute video, or post to get a laugh or a smile, users appreciate it.

Social-Media Posts-Must Do'sSometimes it’s really easy to continually shove products and services down your follower’s throats, so to engage in something a little less “serious” is a great thing. Try to keep it personal as in if you are an animal lover or an outdoorsy person, then do some funny animal posts which entertain extremely well. Or post something about a new walk you intend to do on the weekend with some pics of the area.

Other ways to entertain are by using well-known hashtags like #thankgoditsfriday #teammonday #sundaysleepins, the list goes on and on.

5. Promote

Basically, at the end of the day, you want people to purchase your products or services from you, refer you to their friends and so it goes. That is the whole point of Social Media for your business. You do have to promote your business and specific items and services. At times it can feel a little “awks” when you feel you are being a little bit salesy but that’s the whole point of your social media account for your business, after all.

Without being pushy there are plenty of ways to promote your business, services and products. You could try sharing testimonials with links to your products. Post engaging videos or how to videos with links. Creating behind the scenes videos that show the care and expertise that goes into creating your products or delivering your services.

How to incorporate these 5 actions into your Social Media Posts

Not all posts can do everything all of the time! If they did your posts would be like “War & Peace”. Keep your posts simple but try and get them to function on several levels.

Try and plan a post each day, focusing on one aspect daily, but more importantly try and
#inform #engage #connect #entertain and #promote – and see the difference it starts to make with your Social Media planning.

Can we help you with your Social Media? Check out our Social Media Services.

Social Media Sponsored Ads v Boosted Posts

Should My Business Be On Social Media?

Social Media

So, you’re either starting a business, or have an established business, but not yet on Social Media.

You may be asking yourself, “is Social Media necessary for my business” or “will Social Media benefit my business?”

Let’ s face it, potential clients now look to Social Media to research businesses and brands every day. They make choices about brands and businesses, the learn about or are made aware of products and services using Social Media platforms such as Facebook, Twitter, Instagram etc.

But do you really need a Social Media Presence? Below we’ve listed 5x compelling reasons why you should consider getting your business onto Social Media.

1. Social Media can improve brand loyalty

A Social Media presence can make it easier for your customers to find and connect with your business. You can use Social Media to reinforce you brand name and values, as well as to introduce your existing or new products and/or services. Over time it can help build a loyal customer base and it’s a great way to interact with customers and potential clients.

2. Social Media can be beneficial for your website and increased website traffic

Sharing content on Social Media and giving reasons to click through to your website will help increase your website traffic and can result in increased leads, conversion opportunities and sales.

3. Social Media can enhance your website rankings and visibility

Social Media is becoming a more and more important factor in calculating where your website should sit in relation to its keyword rankings. When you, as a business are constantly sharing content on Social Media or receiving website hits as a result of Social Media content you are also sending out positive brand signals to Search Engines.

4. Social Media increases brand authority and creates positive customer satisfaction

A Social Media presence allows potential clients to not only become aware of your business and connect with you, they can also quickly interact with your business.

When customers see your business continually posting on Social Media, that is, posting original content, answering and replying to queries, it builds a positive image in their minds. By regularly interacting with your customers it will prove to them that you and your business cares about them. This increases the word of mouth phenomenon which equals more Free and positive advertising for your business.

Social Media is now becoming a more and more important marketing tool and plays a vital role in networking and communication.

5. Social Media is cost effective

Most Social Media platforms are free to sign up with and if you decide to use paid advertising on Social Media, you can always start small to ‘test the waters.’ This can give your business’s an insight as to see what works for you without blowing big budget dollars.

So, is Social Media necessary or beneficial for your business? Our final thought is simply this, if you not on Social Media, it’s most likely your competitors are, and after all you wouldn’t want them stealing your customers!

Social Media Sponsored Ads v Boosted Posts

Hashtags (#) & Social Media

You see them on most Social Media Platforms, and we know that most people are scratching their heads and wondering what they are for!

Hashtags have become an integral part of the Social Media family, so we are going to tackle the question we most frequently get asked, “What is a hashtag?” as well as explaining the business significance of hashtags and how they can help you with your marketing.

how-to-use-hashtags-social-mediaHashtags actually rocketed to fame on Twitter, but they are now commonly used on other social media platforms such as Instagram, Facebook and Pinterest. Basically, anyone sharing content on a relevant topic can add the hashtag label to their message. Other people searching for that topic, can search the # label to find other messages on that same Social Media Platform.

For example, during say an emergency situation like the King Lake Fires that we had, people could use the hashtag #fires #kinglake this can prove to be invaluable providing up to the minute news about the fires to not only firefighters and the police, but also to the general public. In these situations, they can be a great way for anyone to express their sentiment, something many of us feel compelled to do in the case of a disaster.

Hashtags, however, are not just limited to big news stories, they can be an incredible marketing tool for small and large business.

We really need to understand hashtags better and we will try and explain it to you in simpler terms here.

The first rule of thumb with Hashtags is NO SPACES ALLOWED. The hashtag can be a single word, an abbreviation as a combination of letters and numbers or a phrase.

ALL hashtags DO NOT HAVE SPACING – for example:

  • The correct way #socialmedia
  • The incorrect way #social media
  • They will not work if spacing is included.

Secondly, Hashtags MUST start with a hashtag #, sounds obvious, but we have seen many words without the # symbol at the front, these are just words, NOT hashtag without the symbol.

Thirdly, don’t be scared of Hashtags, you can create your own, if you have a business, you should create a Hashtag with your business name and use that across your Social Media Platforms.

Hashtags should be short and sweet, especially for Twitter where you have a limited character count. You can also use Hashtags that already exist for example if you are talking about chocolate you could #chocolate (now who doesn’t like chocolate). Especially if you are wanting to enter a discussion around a topic where a hashtag already exists. By doing this you are sharing your content related to other chocolate lovers and basically saying “Hey I want to be part of this discussion”.

One of the biggest mistakes people make with their social media, is overkill when it comes to using Hashtags, keep it simple, 2, 3 or even 4 hashtags are acceptable, anything over that becomes overkill. 2 is really the preferred amount.

We hope this has paved a way through all the Hashtag information and made it a little easier for you to understand.

Social Media Sponsored Ads v Boosted Posts

Social Media for Business – Why?

Did you know that nearly 80% of all Australians are active on at least one social media channel? This is why social media presents an unprecedented opportunity for small business to connect with one of the largest and engaged audiences in the world. Approximately 59% of those accessing it daily, and over a third (yes a third) checking over five times a day. 99% of people aged 18-29 are on social media and 86% of people aged 40-49.

Pretty substantial numbers right?


Large businesses are leading the way with 90% of them having a social media strategy. Consumers are also more likely to trust a brand if it interacts with its customers on social media with regular updates and new content.

New social media channels are growing by the day, but we want you to focus on the “BIG FOUR” and how your small business can use them to effectively grow your business and reach your audience.

Number 1 – You guessed it FACEBOOK!


Facebook is at the heart of everything as it is the most visited website in the entire WORLD.

Facebook should be the central hub for your entire social media presence. It allows you to find your audience by attracting, engaging, educating and entertaining your target audience. It allows you to engage with prospective clients through unique content, sell products through highly target promoted content and employs game-changing customer service (via comments and messages. Photos, videos, 360 photos, Canva formats allow you to create visual content reflecting your small business in a relevant way. This also means posting funny and relatable images as well as showing thought leadership and serious expertise to gain trust.

Facebook has a massive strength in their robust advertising system where you can create and target ads to very specific lists of people (known as audiences), filtered by age, location and interests all the way down to those who liked one of your previous posts. This gives you bang for your buck!

Number 2 – Instagram – Making it look Amaaaazzzing!Social-Media-Services

Instagram offers a visual storytelling platform that any small business can find an audience on (thanks to over four hundred million active users).

To engage your audience on Instagram the must-have is clean, professional photos. Sell your brand with tantalising product shots, exclusive deals, inspirational quotes, employee snap shots and more. Your audience can also find you using the #hashtags in your captions. Communicate via comments, check-ins and build a network with other like-minded people by commenting, sharing and liking their images too!

Instagram is perfect for high-quality photography, videos, illustrations and animated GIFS. Your posts should be “on brand” but not too “salesy” or else your audience may disengage and scroll past your feed. Overposting on Instagram is not recommended, and keeping it light with great imagery is the key to a successful Instagram page.

Facebook bought Instagram in 2012 and as such shares the same advertising system. It has the ability to promote content between both channels.

Number 3 – Twitter – Tweet Tweet

Twitter only has a 280 character post limit, but despite this, it can be where you can let it all out. Quotes, opinions, hourly news, company updates, event coverage let your audience know what you stand for and why daily life is exciting at your small business.

Because of Twitter’s “micro post” nature, anything from 1 – 10 tweets a day is acceptable, as long as what you are posting is kept relevant. It can also allow you to categorise who you follow in “lists” so you don’t miss content from a competitor, customer or other thought leaders in the space.

Number 4 – LinkedIn – Let’s get down to business!

LinkedIn is the serious one in this group! It allows your business to tell its story but on a more corporate level. LinkedIn is no sleeping beauty though, with over 3.8 million active users in Australia alone. Content on LinkedIn is usually business focused photos and links to external sites that support your cause. You can also follow your competitors. LinkedIn also ranks very highly on Google’s search engine, so by linking your web page, you could boost your SEO when people are searching for your business.

Making it Mobile Friendly – Let’s not get bogged down.

With 80% of social media time now spent on mobile devices, it is more important than ever to not get bogged down with too much content, incorrect image dimensions or unappealing images. If any of your social media platforms look unprofessional, have bad imagery or waaay too much content/writing, they will quickly be ignored.