We need to understand hashtags better and we will try and explain it to you in simpler terms here.
The first rule of thumb with Hashtags is NO SPACES ALLOWED. The hashtag can be a single word, an abbreviation as a combination of letters and numbers or a phrase.
ALL hashtags DO NOT HAVE SPACING – for example:
- The correct way #socialmedia
- The incorrect way #social media
- They will not work if spacing is included.
Secondly, Hashtags MUST start with a hashtag #, sounds obvious, but we have seen many words without the # symbol at the front, these are just words, NOT hashtag without the symbol.
Thirdly, don’t be scared of Hashtags, you can create your own, if you have a business, you should create a Hashtag with your business name and use that across your Social Media Platforms.
Hashtags should be short and sweet, especially for Twitter where you have a limited character count. You can also use Hashtags that already exist for example if you are talking about chocolate you could #chocolate (now who doesn’t like chocolate). Especially if you are wanting to enter a discussion around a topic where a hashtag already exists. By doing this you are sharing your content related to other chocolate lovers and basically saying “Hey I want to be part of this discussion”.
One of the biggest mistakes people make with their social media, is overkill when it comes to using Hashtags, keep it simple, 2, 3 or even 4 hashtags are acceptable, anything over that becomes overkill. 2 is the preferred amount.
We hope this has paved a way through all the Hashtag information and made it a little easier for you to understand.
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