Recently we were asked by a new client who is in the process of having their website built by us “How much text content to do I need to supply for our website?” They operate in a niche, specialist, and professional industry. Great question! It got us thinking about the ideal length of text one should consider for their web pages.
There are really no hard and fast rules, however, when it comes to web text content, the size of your document really does matter. It’s certainly not a case of “I have more words than the opposition website, therefore I rank higher on the search engine results.”
Importantly the text content must be of value to the reader. Generally, a visitor to your website has the intention to, learn something, do something, or potentially want to take some action, having found your website.
According to Business Insider, one of the largest business news sites on the web, one of the most common misconceptions is that people nowadays will not pay attention to ads or communications that have more than a minimal amount of ad copy.
The reasons most commonly given to support this notion are that people:
- Do not like to read.
- Have short attention spans.
- Are in the habit of reading short messages in texts.
- Are too distracted with multiple media channels.
- Have their noses buried in mobile devices.
However Business Insider stated, “While these reasons are often true, the conclusion that short copy sells better is not.”
So our thoughts are, when it comes to the text content size on your website, using more words means more ranking opportunities and ideally having a minimum word count of at least 300 words per page or more of valuable unique content will help you rank well in search engines. This should be combined with a solid foundation of integrating between 5 to 10 volume keywords, that you wish to rank for while still keeping the content natural.
In fact, we believe people are generally willing and eager to read longer, more in-depth content but always remember people want quality, and this can always be a challenge to create, but if you do, your website will get you noticed in all the right ways!
The SEO adage “length is strength” is supported by this SEO industry study which found that longer content tends to rank significantly higher on Google’s first page.
They stated” Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.”
Of course, it’s certainly is possible to rank very well in Google for competitive keywords if your page only has a handful of words, provided your website has a trusted, authoritative domain and is supported by quality inbound links.