A good logo design should look good, be memorable and communicate the idea of the business. By using negative space technique in logo design it is possible to kill two birds with one stone!
Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company!
So what is negative space in logo design?
Negative space in logo design is, quite simply, the space that surrounds an object in an image. Just as important as that object itself, negative space in a logo helps to define the boundaries of positive space and brings balance to a composition.
The following logo designs, that we have found from logo designers around the world use negative space to their full advantage. The logos are not only beautiful they capture a customer’s attention immediately and make you think twice. In many cases, less is, in fact, more!