Five Signs That You Might Need a New Logo!

Five Signs That You Might Need a New Logo!

A logo is the primary symbol for your business. It’s the single item you will spend most time and money promoting. A logo will be seen on your business cards, business flyers, brochures, your website, your invoices and most other forms of customer communication.

A logo is something that has to be meaningful for many, many years, but many things change over time, your business, your products, your services, technology and more

With logo being your business’s public face, if it’s not up to date and doesn’t represent your current business activities at its core, it could be time for a change!

Here are five key signs that it’s time to consider a new logo design:

Logo-RedesignYour logo doesn’t represent your current business.

Over time, most businesses evolve, some grow, so decline, some operate in new markets. It’s not uncommon for businesses to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebranding and a new logo. A logo should be aspirational, capturing the essence of your business today, the markets you operate in, the core products and services you offer, as well as where you’re headed in the future.

Logo-RedesignYour logo doesn’t adapt well to modern media.

If your logo was designed for example by a sign writer for your storefront 15 to 20 years ago, it might not be optimised to work well on a website or on social media platforms such as Facebook or Google+.

It may have looked great on as a new store sign or in a Yellow Pages print advertisement, but businesses today continue to promote themselves in a lot of new and different ways across many different mediums.

Can your business logo be easily resized up or down and still be easily readable? How does it look good in black and white? Can you derive an icon from it? If the answer to any of these questions is no, it may be time to consider a new logo design.

Logo-RedesignYour logo isn’t as appealing or hasn’t kept pace with your competition’s.

The evolution of the World Wide Web and social media sites have made the business world increasingly accessible and competitive.

Have you recently looked at your competitions’ logo designs?

If you feel, having reviewed your competitor’s logo design and find them more appealing, and up to date than yours, it’s a good indicator that yours may need updating or changing.

Don’t underestimate the impact and value of a good logo design.

Logo-RedesignYour logo is way too complex.

In recent years there has been a growing trend in logos towards simplification in design.

Overly fancy and complex designs that are hard to interpret have lost ‘flavour’. They can also be difficult to translate across some modern promotional and advertising mediums.

Logo-RedesignYour logo was a do-it-yourself project.

As we have said before a business logo design is the primary symbol for your business, some new and start-up businesses overlook this when looking to minimise expense at the beginning of their business life cycle. If you created your logo yourself or had a friend of family member create it, it may be time for a professional logo designer to step in and give it the lift it needs!


The History Behind Some Famous Logo Designs

The History Behind Some Famous Logo Designs

You can quickly recognise a famous company’s logo. Iconic logos that we see around us on products and advertisements are the result of not only a hard work from logo designers, but often reflect the guiding principles and philosophy’s of these companies.

Here’s a little history surrounding 5x iconic company logo designs in the automotive industry.

1. The BMW Logo

BMW-Logo-DesignThe BMW’s logo is in fact a tribute to the company’s history in aviation.

The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.

The Blue is also the colour of the Bavarian Flag with BMW standing for Bavarian Motor Works.


2. The Audi Logo

Audi-Logo-DesignThe Audi logo has few hoops intertwined. But the hoops are not there by chance.

Instead, the company chose these hoops to represent the four founding companies, DKW, Horch, Wanderer and Audi, which merged into one global company.



3. The Mercedes Logo

Mercedes-Logo-DesignThe Mercedes tri-star represents the company’s dominance over all forms of transport on land, on the sea and in the air.




4. The Toyota Logo

Toyota-Logo-DesignWhy does the Toyota logo have three ellipses?

The three ellipses seen in the Toyota logo represent three hearts!

The heart of the customer, the heart of the product and the heart of progress in the field of technology.


5. The VW logo

VW-Logo-DesignThe ‘V’ stands for “volks” which means people in German, and the ‘W’ stands for “wagen” which means car.

It’s the car for the people!


Our Favourite Olympic Logo Designs

Our Favourite Olympic Logo Designs


With the 2016 Rio Olympics just weeks away, we thought we would share some of our favourite Olympic logo designs, but first a little bit of history about the Olympic logo design.

In 1894, Pierre de Frédy, Baron de Coubertin brought together a group of interested parties in Paris with the goal of reviving the ancient Olympic Games. The parties agreed on proposals for a modern Olympics, and the International Olympic Committee was soon formalised and given the task of planning the 1896 Athens Games.

But it wasn’t until after the 1912 Stockholm Games, the first Games featuring athletes from all five inhabited parts of the world a design of five interlocked rings, drawn and coloured by hand, first appeared at the top of a letter Coubertin sent to a colleague. Coubertin used his ring design as the emblem of the IOC’s 20th-anniversary celebration in 1914. A year later, it became the official Olympic symbol. The rings made a belated debut at the 1920 Games in Antwerp, Belgium after the 1916 Games were cancelled because of the World War.

Coubertin later explained his logo design: A white background, with five interlaced rings in the centre: Blue, yellow, black, green and red…is symbolic; it represents the five inhabited continents of the world, united by Olympism, while the six colors are those that appear on all the national flags of the world at the present time.”

Over the years there have been many famous logo designs, and some infamous ones like the 2012 London Olympic logo, but our favourites.….well whilst we like the 1956 Melbourne logo design, we love the 2000 Sydney logo design.

Our favourite logos:

Have we missed any other great Olympic logo designs?


Logo Design Using Negative Space

Logo Design Using Negative Space

A good logo design should look good, be memorable and communicate the idea of the business. By using negative space technique in logo design it is possible to kill two birds with one stone!

Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company!

So what is negative space in logo design?

Negative space in logo design is, quite simply, the space that surrounds an object in an image. Just as important as that object itself, negative space in a logo helps to define the boundaries of positive space and brings balance to a composition.

The following logo designs, that we have found from logo designers around the world use negative space to their full advantage. The logos are not only beautiful they capture a customer’s attention immediately and make you think twice. In many cases, less is, in fact, more!





Six Clever Logo Designs We Like

Six Clever Logo Designs We Like

When it comes to logo design were continually keeping an eye out for some of the most inspirational and clever logo designs from around the globe.

Casting our net far and wide, looking for inspiration at other people’s logo designs, these six in particular we feel are exceptional and are a clever visual representation through their design that really stand out.

Logo-DesignThe logo design for Eight is made 8’s!


Logo -DesignThe logo design for Yoga Australia uses the hand and leg that enclose to form a map of Australia!


Magic Coffee logo ~ Logo-DesignIs it a magicians hat or a coffee cup?

Logo DesignIn the logo design for Black Cat,the ‘C’s form the eyes of a cat!


Clever-Logo-DesignHorror Films ~ Is it a movie reel or real scary face?


Clever-Logo-DesignsLion Bird ~ Is it a lion or a bird?


Now that you’ve seen them, what do you think of them? Why not comment below?

Logo Redesign – Why & when should you do?

Logo Redesign – Why & when should you do?

Your business logo or company logo plays a big part in branding and marketing your business – but if you already have one, why would it need to be redesigned?

A logo is the element that visually defines your business, distinguishes you from your competitors and that your customers recognise and remember your business by. If your logo isn’t right for your business, it could be sending the wrong message, not connecting with your target market, or simply making your business look unprofessional.

From time to time you’ll need to review your logo to ensure it is the best logo design for your business, and if not, redesign it. So when would a logo need to be redesigned?

Your business has evolved

Whether the evolution in your business has been in the audience you target, your product/service offering, your position in the market place or one of the many other changes that can happen in a business, your existing logo and branding more than likely don’t reflect the evolved business properly.

A change in your target market’s preferences

While your core business offering may not change, the way your business is branded may need to change to reflect the preferences of your target market.

Your logo looks dated

Design trends and the sort of graphics consumers respond to change over time, and while they can change quite gradually, if you’ve had your logo for a number of years it’s very possible that it could look dated. If you and more importantly your customers are beginning to think so then this is the time to definitely consider a new or updated logo design.

Your logo was not designed well to begin with

When a business is starting out, the logo you begin with may not be the best for a number of reasons. It could be that there wasn’t much of a budget to have a logo professionally designed, or the businesses message and identity weren’t well defined so the original logo design didn’t have a chance to reflect the business well.

If any of these scenarios rings true to your business, it’s a good sign that your logo is in line for a redesign.

Below is an example of just one logo redesign we have completed for a client in Melbourne.



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