Spotting a Cheap Logo Design

Spotting a Cheap Logo Design

6 Telling Signs That Indicate a Logo Design Is Cheap

How can you tell when a logo design is cheap?

You might have received feedback from your patrons and contemporaries regarding this, and have now thought about rebranding. But before you go any further, you first have to know what made the logo cheap in the first place.

It is really important to have a better way to represent your brand and a poorly designed logo won’t cut it. It is supposed to serve as your brand’s signature, after all. This means only a powerful visual element will do.

So how about you take another look at your logo and see if it is visually powerful.

  • Does it show how your business is different from your competitors?
  • Does it reflect how you do things differently?
  • Does it show exactly how special your brand is from that of the competition?

Images are processed and judged 60,000 times quicker than texts. This brings back to creating a visual that is powerful.

If you are a professional graphics designer, you might also know a couple design principles that have a direct correlation to behavioural psychology. So, even though an average consumer may not point out what is technically wrong, the feeling it gives you will be obvious.

Which is why these telling signs will help you evaluate and immediately spot a cheap logo design.

Roofing, Real Estate or Home Improvements?

Cheap-logos
Cheap-logos
Cheap-logos

1. Too Complex

Recall a few recognisable logos like McDonalds, Apple, and Nike. What do they have in common? If you have thought that they have a simple logo design, then you are right.

In fact, throughout the years, famous companies, such as Shell, Microsoft, and Pepsi, have revised their logos and made these even simpler than before. As what Meg Hoppe of HubSpot has pointed out, people do not have the time to dissect a visually intricate image.

When there are too many colours, details, complicated font styles or other elements, the logo may start to look confusing, which eventually will not make a good impression on consumers. Having a complex logo is often counter-intuitive.

Instead of making the brand look fancy and high-class, you end up with something that others may find annoying.

2. Not Flexible

Nowadays, it is important for a logo to look attractive and stay readable on various media. Whether viewed on tablets or a widescreen computer monitor, the design should stay the same. No blurred lines or distortions, whatsoever.

Versatility also matters since a logo needs to be scaled for various print ads, such as billboards and posters, and for digital marketing platforms.

Even for small business owners, it is important to create a logo design that is highly adaptable.

Ask yourself whether this is compatible for coloured or black-and-white printing, and whether the purpose is retained even when scaled down to about 2 cm in size. In addition to these, imagine if the design will look bland when scaled to the size of a billboard advert.

For a good example of a flexible design, you check out the City of Melbourne logo for insights.

3. Imitative

There might have been trends when it comes to branding and graphic design because of consumer demand, but through a few generator programmes online, you may recognise significant and recent patterns used by hundreds of companies across the globe.

Do you have to follow the latest design trends, or should you steer clear from these? If you want your brand to stand out, then you have to rely on more than just derivation. Time to befriend a custom logo specialist.

If you think that you can redesign your current logo instead, then you might as well do it.

Take for instance the motor company, BMW. Since 1916, their logo design has only gone through five changes, mostly for style improvement.

4. Unremarkable

When you look at Lego, you will feel playful and cheery. With Mercedes-Benz, you will get a sense of extravagance and luxury. So what makes popular brands special aside from a simple design?

Apart from the aesthetics, Paul Rand, a design expert, has stated three important points crucial for creating logos: memorable, distinctive, and clear. It should not only look appealing. It should also have something original and valuable to offer to its consumers.

For your brand to communicate its value proposition effectively, you have to make sure that your logo is unique and unforgettable.

5. Mismatched

Do you know that colours have meanings? For example, red means danger, anger, passion, and importance. Meanwhile, orange symbolises health, vitality, and energy.

When it comes to designing a logo, you have to choose both primary and secondary colours that match the characteristics of your brand or organisation. In doing so, you get to send the right message across to your consumers.

Even when you have the best design, having the wrong colours will make a bad impression. Therefore, it is essential to check out colour theory first before deciding on a colour scheme. When you buy logos on sites such as Fivver and Upwork, you might receive cheap logos with inappropriate colour choices, a hallmark sign for cheap designs.

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Cheap-logos
Cheap-logos

6. Inappropriate

More than the colour selection, a lot of graphic design experts have also stressed the importance of these six fundamental design principles: balance, proximity, alignment, repetition, contrast, and space to how design is perceived by a consumer. All these work together to help you communicate your brand’s message.

Balance, for example, calls to human’s natural attraction to patterns. Contrast, on the other hand, when done sufficiently, can help people with visual disorders navigate around the image you’re presenting through your logo.

So when you ignore even one, your logo loses its meaning. All you will get is an obscure and badly designed representation of your company.

It is vital that you get your logo right the first time, what with rebranding being more difficult than creating from scratch and even more expensive. The risk of losing money when a logo does not work is also high, which is no sensible entrepreneur would want to experience.

And yes, logos do turn out wrong. If it happened to Gap, it can happen to you too if you’re not careful.

Here’s one thing you should remember though; there is a cheap logo that costs less but is of high quality and a cheap logo because of a poorly developed design.

To ensure that you get the former rather than the latter, opt for reasonable design packages of cheap logo design in Melbourne done by trusted designers.

Clark Marketing & Design offers outstanding logo design and graphic design services in Melbourne. With a belief that logo design should be creative and strategic, you can trust us to deliver high-quality goods for a reasonable price.

Call us right now at 03 9739 5445 and get your business logo right the first time.

Which logo do you preferer?

Clients original cheap logo

Cheap-logos

NEW logo design by Clark Marketing & Design

Clark-Marketing-Design-Logos
Make Your Business Logo Sell Out

Make Your Business Logo Sell Out

7 Useful Tips for an Effective Business Logo.

The city of Melbourne is dominated by small businesses, taking up 83% of the commercial pie. This is why this city is called the start-up hub in Australia.

If you’re one of these small-sized companies, you’re competing against small to large enterprises. How in the world will you make your brand stand out?

Because of the tight competition between brands, the need to stand out amongst all other market clutters is strong. In order to do this, you need to do more than just make your products trustworthy.

You also need a business logo that is easy to remember.

Your business logo is the signature of your brand. This is your banner. This is where your prospect market gets the first impression of your brand.

If done correctly, it can open windows of limitless opportunities for your business to grow in whatever business sector you are in.

But how can you create an outstanding logo?

Recipe for a Sell-out Business Logo.

1. Hire only the right designers.

If you want to avoid logo design disasters and whatever repercussions that follow them, don’t settle for anything less than experts of logo design Melbourne has. The best ones can provide you with a high-quality logo that costs less.

In a complex economy like that of Melbourne, you need to thrive as a start-up to make your business flourish. In order to do this, you need to have the best design for your logo. Choose a firm that allows you to have a direct dialogue with the designer so the design is made based on two valuable factors:

  • Your input of what your brand is about and your company’s mission and vision.
  • Your designer’s input as to what will make a logo design speak to your target audience with the right message.

In other words, it will be a collaboration between someone who knows what the business is really all about and someone who knows which logo design works best with your kind of brand and marketing needs.

2. Keep it simple and consistent.

If you think that you need to create a very intricate logo to be unique, you’re wrong. Take a look at business giants, like Nike, McDonald’s, Apple, Windows, Adidas, Toyota, and other classic brands that thrived and flourished in the industry.

They do have one common denominator – simplicity and consistency. Common knowledge about art psychology plays a role as well, which includes a balance between white spaces, the rules of shapes and colours, and the emotions different fonts create.

Business logos with simple and consistent designs sell fast because these are what consumers easily perceive and remember. Most people most likely look at a logo for just a split second. How can a complicated logo design stand out or achieve its purpose when it takes more than just a split second to figure it out?

3. Learn the Psychology of Colours.

Even when you choose an affordable logo design, it will still pay off as long as the designer you hire knows about the important facts of art and the colour psychology. Learning about what every colour means is as important as choosing the right ingredient for your product.

Take the food industry as an example. Why do the famous food chains, like McDonald’s or Hungry Jacks, use red and yellow colours? It is simply because of the fact that these colours catch attention and create aggression or the urge to interact, which then makes even passers-by think (most of the time) of eating at the nearest branch even if it isn’t their initial plan.

4. Don’t follow trends. Make it unique and timeless.

Trends come and go, and so would a logo that is crafted out of the current trend. Italicised lettering, globe design for a global brand, aeroplanes for an aviation company, pizza slice for a pizza business, and other “obvious” designs won’t simply last long. Worse, they will never stand out.

Observe Nike’s swoosh design, or Apple’s apple-with-a-bite, and Playboy’s bunny. Those are bold, unique, and ageless logo designs that can take up valuable space in almost everybody’s mind forever.

5. Consider where and how your logo will be used.

When choosing a logo design, anticipate as to how or where your logo will be used. Will your logo still appeal to your customers and passers-by when you drop the lettering and leave the icon?

Will it still appear attractive on small business cards, on billboards, on vehicles, on delivery trucks, on employee’s uniforms, as an app icon, as wallpaper, on brochures, flyers, in black-and-white, and other marketing platforms?

So, think about how your business logo depicts your company values however it is used.

6. Make it Dynamic.

It is essential to choose a simple logo design because of the flexibility and adaptability that it offers over time. Society is constantly changing, and so must your brand logo.

So, when choosing a logo design, make sure that it can be changed or redesigned (whenever necessary) into something modern to keep up with the changing society and technology.

Just take Microsoft’s Windows logo, Holden, Telstra, BP, and other big names in the different business sectors in Australia. They transformed their logo designs without causing confusion among their customers.

7. Conduct a pilot testing.

How else will you know if your logo would sell out if you don’t try them out with a certain test group? Conduct an experiment where you introduce your logo with others of the same products. If they pick your logo over anything else, you are doing something right. Otherwise, make improvements until you do.

Throughout the process, hire the best logo designers Melbourne offers. Doing so will help you reach your goals faster.

Build a Name for Your Product

Even with the best products on hand, your marketing efforts would fail without the best business logo. People are more likely to trust a brand if the logo generates a warm feeling or symbolises trust and care. This is why you need a logo that is recognisable and makes the best impression.

To this end, hire custom logo experts from Clark Marketing & Design. We understand the strategic and creative process of logo design. With our help, you can build a name for your product in the form of a powerful visual.

Call us today at 03 9739 5445 and get started.

Minimalistic Logo Designs

Minimalistic Logo Designs

Minimalistic logos – we love them, and it doesn’t get much more minimal than that classic Nike Swoosh logo. The design is simple, straightforward, iconic and you’d be hard-pressed to find someone that doesn’t know the company it represents or what it stands for.

Minimalistic logos are simple and clean making their design easy to remember and stand out. They are one of the ‘in’ things in graphic design these days for brand marks to product badges on websites.

Minimalism is a design approach that maximises simplicity and capitalising on space. The technique is found across creative mediums from visual arts to music and literature, and of course, in design of all kinds. The minimalist way may seem effortless, but don’t be fooled into believing that it is empty or boring. While minimalist methodology subscribes to a “less is more” approach, the strategic use of restraint can produce serious impact. Nowhere is that truer than in creating a symbol of your brand. Incorporating a minimalist approach to your logo design can solidify your place in the market place as a contemporary product or brand.

A simple, minimalistic logo is easy to remember, identifiable at a glance and a great tool to help you connect with users.

Here are some great examples of minimalistic logos we like, each one simple, creative and beautiful.

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Food-Logo
M-Logotype
Simple-Logo
Logotype

Take a look at some of the logo designs we’ve produced recently by Clark Marketing & Design

Black and White in Logo Design

Black and White in Logo Design

Black-White-Logo-Design

One thing any logo designer will tell you is keeping things simple is the key to developing a standout, classy and memorable asset.

And when you think about it there is nothing quite as clean, effective, and powerful as the correct use of black and white.

Black offers a powerful, sophisticated, and luxurious quality, which is supported by the pure, practical, and clean elements of white. The crisp lines help punch the logo from the background, and the simple black shape defines modern and sleek. As a deep and serious colour, black can direct communication in a powerful way.

White is considered safe and open. white is directly linked to that which is righteous, good and peaceful. Furthermore, white projects clarity, cleanliness (doctors in white coats), purity (as in a wedding dress) and salvation. White is said to promote creative thought (think of a blank whiteboard) and is also synonymous with freshness and new beginnings. As a positive, clear colour, white can also direct communication in a powerful way.

The pair work brilliantly to bring out their qualities, and together, can create a logo design that achieves a strong marketing presence across many industries.

In fact, many of the world’s top companies have opted for pronounced black and white logos, below are just two of the famous ones, plus other very clean and clever black and white logos we like.

What’re your thoughts on the topic?
Share your thoughts in the comments box below.

Quick-Meals-Logo
Playboy-Logo
Summit-Logo
Nike-Logo
Great-Logo-Design
Clever-Logo-Design

What’s Your Logo Type?

What’s Your Logo Type?

When designing a Wordmark logo one of the first things to think about is the type of font to be used.

So firstly what is a Wordmark logo? A Wordmark or Typographical logo is a logo that is made utilising the letters of the business name. That is it’s a text only representation, which can involve the creative arrangement and modification of words to present a visual identity for a brand. The representation of the word becomes a visual symbol of the organisation or product.

So what are the common font types that are used in wordmark logos?

Serif Fonts

Serif typefaces tend to be thought of as classic and traditional.

Serif fonts have a line or a small decorative flourish on the ends of the strokes that make up letters and symbols. They are believed to have originated from the Latin alphabet Romans used to etch their writings into stone, so when the stone carvers followed the brush marks, which flared at ends, that resulted in the creation of serifs.

An example of a Wordmark logo using a Serif font is Time Magazine. It has a classical look that demonstrates it’s longstanding place in the market.

Business-Logo-Design

Some Common Serif Fonts Include:

  • Times new Roman
  • Georgia
  • Palatino
  • Garamond
  • Century Schoolbook
  • Bookman

Sans Serif Fonts

Sans-serif, literally means “without serifs”, from the French sans, meaning “without”. Any font that is absent of the small decorative flourish on the ends of the strokes, as in a Serif font, can be considered as a Sans-serif font.

An example of a Sans-serif font usage is in the Facebook Logo, which is based on a modified version of the Sans-serif font Klavika. It’s modern and elegant and with its dark-blue background, make the logo very recognisable.

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The Facebook logo is the perfect example of a minimal, yet most recognisable logo utilising a Sans-serif font.

Some Common Sans-serif Fonts Include:

  • Arial
  • Verdana
  • Helvetica
  • Tahoma
  • Impact

Selecting the right type of font to use in a logo design is of utmost importance. Your first concern is choosing a font type that matches the message or purpose of your design. If the characteristics the font is communicating don’t match the message of your overall design, then there will be a visual disconnect for the viewers and prospective clients.

One final thing, you may have heard the text you use in logo design is referred to as both fonts and typefaces and wondered if the two terms mean the same thing. Technically and historically (in terms of typesetting) they are different, but basically today, they’re often used interchangeably.

fonts-&-logo-Design

 

Circle Logos – Distinctive and Famous Logo Designs

Circle Logos – Distinctive and Famous Logo Designs

When it comes to logo design and logo shapes, circles have been the most widely used shapes. When you think about it, circles are the most familiar shapes to a human, they’re practically everywhere!

The shapes of graphic symbols vary a lot, but one of the most commonly used in logo design is the circle.

Many marketing experts and logo designers have been tapping into the familiarity with the circle shape for a long, long time.

It’s amazing how many well-known; well-established companies have chosen to go with a circular logo. Is it ultimate in simplicity or does the circle make it more memorable, more of a poignant visual pointer in the consumer’s mind?

In fact, there’s a fair amount of symbolism and meaning associated with the circular shape. Circles have a positive meaning and suggest friendship, love, unity, stability and endurance. A circle itself is unending, which is why it can also signify infinity or wholeness. Think about rings, such as wedding rings they have an implication of marriage and partnership, suggesting stability and endurance!

It’s no surprise many large companies have their logos designed in the rounded form of a circle. Here are some of our favourite logo designs, designed in a circle. All of them are quite simple, memorable, everlasting, impressive, and stylish!

Are there other famous circle logo designs that come to mind?

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