A logo is the primary symbol for your business. It’s the single item you will spend most time and money promoting. A logo will be seen on your business cards, business flyers, brochures, your website, your invoices and most other forms of customer communication.
A logo is something that has to be meaningful for many, many years, but many things change over time, your business, your products, your services, technology and more
With logo being your business’s public face, if it’s not up to date and doesn’t represent your current business activities at its core, it could be time for a change!
Here are five key signs that it’s time to consider a new logo design:
Your logo doesn’t represent your current business.
Over time, most businesses evolve, some grow, so decline, some operate in new markets. It’s not uncommon for businesses to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebranding and a new logo. A logo should be aspirational, capturing the essence of your business today, the markets you operate in, the core products and services you offer, as well as where you’re headed in the future.
Your logo doesn’t adapt well to modern media.
If your logo was designed for example by a sign writer for your storefront 15 to 20 years ago, it might not be optimised to work well on a website or on social media platforms such as Facebook or Google+.
It may have looked great on as a new store sign or in a Yellow Pages print advertisement, but businesses today continue to promote themselves in a lot of new and different ways across many different mediums.
Can your business logo be easily resized up or down and still be easily readable? How does it look good in black and white? Can you derive an icon from it? If the answer to any of these questions is no, it may be time to consider a new logo design.
Your logo isn’t as appealing or hasn’t kept pace with your competition’s.
The evolution of the World Wide Web and social media sites have made the business world increasingly accessible and competitive.
Have you recently looked at your competitions’ logo designs?
If you feel, having reviewed your competitor’s logo design and find them more appealing, and up to date than yours, it’s a good indicator that yours may need updating or changing.
Don’t underestimate the impact and value of a good logo design.
Your logo is way too complex.
In recent years there has been a growing trend in logos towards simplification in design.
Overly fancy and complex designs that are hard to interpret have lost ‘flavour’. They can also be difficult to translate across some modern promotional and advertising mediums.
Your logo was a do-it-yourself project.
As we have said before a business logo design is the primary symbol for your business, some new and start-up businesses overlook this when looking to minimise expense at the beginning of their business life cycle. If you created your logo yourself or had a friend of family member create it, it may be time for a professional logo designer to step in and give it the lift it needs!