You also need to avoid having your website load unnecessary or large pieces of data and thus when it loads and appears on your mobile phone it’s lightning-fast if you want Google to rank it well. Whilst there are many factors for mobile SEO, one critical factor is the website’s speed. It’s well known that a website that is slow to load on mobile phones, generally longer than a few seconds means your visitors may simply give up, move on and go elsewhere. What’s more it simply, overtime won’t rank well with Google.
This, of course, is in addition to around 200 other factors that are taken into account by Google when evaluating and ranking a website accordingly! Just a few of these include having a well-scripted website with content that is relevant, useful and unique, as well as having the mobile-friendly website correctly structured and formatted. There are also many, many other SEO and other back-end elements, many unseen by the casual user, that are correctly formatted and optimised. What’s more with mobile SEO you have to now consider Google voice search more as users are simply using new and different keyword search terms using Google voice search to find their products and services.
Mobile Search v Desktop search
If we look at the big picture and how mobile web searches have changed over the years, we can look at the total percentage of websites accessed via mobile phone from 2013 to 2019.