Quality content is a definite must-have for any website. So, what should you consider when gathering information and data for website content?
Here are some website content tips:
Offer unique content. People love this and so do Search Engines.
Know your audience. Providing content that is specific to your prospective clients and buyers will keep them coming to you rather than your competitors.
Provide value through educational content that answers prospective clients’ questions.
Keep your content fresh. Having news that’s many years old still sitting on the homepage of your website won’t make a great impression. Search Engines aren’t fans of outdated content either.
Include evidence when needed. If your stating facts, numbers, awards or testimonials etc., try to back it up with a source.
Make sure you create a few headlines and sub-headline for your content and make sure you include a clear call-to-action.