Why should you update your website content?
Google’s algorithm (which is forever changing) looks at a page’s ‘freshness’ when determining its rank in search results. When a piece of content is first published it’s naturally going to be seen as fresh, but this may decrease over time.
By having a correctly updated and well-maintained website with fresh new content signals to Google and other search engines that the page is relevant. In other words, regularly making changes to your content helps ensure it continues to rank well in the search engine results pages. What’s more, fresh up to date content provides a better experience for your customers.
Changes made to the core areas of a website page such as the headers and body text signal ‘freshness’ to search engines. These should be substantial enough to make an impact.
What types of content should be updated?
Generally, with most websites, all website content can benefit from being reviewed and updated regularly.
How often should you update your website content?
It’s highly recommended that every website undergoes some website maintenance every six months or so. There are no hard-and-fast rules, and it can depend on the type of content you provide and often your business changes.
Core website pages such as your homepage could benefit from being updated every six months or so. Other website pages and their content such as specific landing pages could be updated more regularly to ensure they are up to date, relevant and informative with the latest information.
Also, consider the performance of all pages. If a piece of content such as a detailed article was once generating traffic to your site but has started to slow down, it may be a sign that it’s time to update.