What is SEO?
SEO (Search Engine Optimisation) concentrates on the regular “organic” results on Google, Bing, and other search engines. If your website is listed in the regular results, you don’t have to pay for each click. To achieve high rankings in the organic search results, you have to develop a strong SEO strategy and good web pages along with good links that point to your site.
In simplicity (and there’s nothing simple about SEO!), SEO comprises of three core areas:
1. Technical SEO
Technical SEO means improving and optimising the core structure of your website. It requires a dive into many of the non-content elements of your website, such as site speed, header formatting, title and description tags, alternate image tags, indexing and more. Technical SEO is about positive user experience and most importantly these days how well your website os optimised for mobile devices.
2. On-page SEO
With on-page SEO, many factors need optimising, including the website content of each page to target specific keywords to search engines, such as Google. This allows the search engines to understand the text and content on your web page, so these pages can be easily found for the relevant keywords. This will result in higher rankings.
3. Off-page SEO
Your website’s reputation and authority are built by the number of factors including quality sites that link to it. The better the link building, the higher the authority. The higher the authority – the better your search result. If lots of other quality sites link back to you, search engines can see your site is more trustworthy, and trust is a very important factor to Google. Trust can assist with better rankings for keywords.
Having a strong SEO strategy is crucial to the success of any website. It’s really important that search engines such as Google and Bing like and understand your website!
What’s Best SEO or SEM?
This will always depend on several factors, including the short, medium and long-term goals, the website ‘health’, and the budgetary dollars available.
It takes longer to get high rankings with SEO, however, fortunately, most websites keep their rankings when they have undergone quality SEO for a medium or long term. In the long run, SEO can be better value than paid search engine marketing, as you don’t pay when someone clicks on your website.
Paid search engine marketing is great if you have the money and if you need website visitors now. If you want to get high rankings that last without paying for every single click, use SEO to promote your site.
If you need help in increasing your online presence and want to find out more, we offer both quality SEO Services and Google Adword Management services to help you gain more leads, customers and sales from your website!