Tips on choosing a Domain Name
Here are some tips on selecting a domain name for your business.
Keep it short
Short domain names are easier to remember and are also easier to fit on business cards and other marketing materials.
Keep it simple
Make it easy to type and easy to spell.
Make it memorable
If it’s memorable visitors are more likely to pass it on and remember it in the future.
Make it unique
Choose something unique—if your domain name is similar to your competitors it may confuse your customers.
Make it relevant
Choose keywords or phrases that potential customers will be searching for. Research this by doing a keyword search in Google and seeing which websites show up and how they’re ranked.
Avoid using numbers
Try to avoid using numbers if you can, particularly the number 0 which is easily confused with the letter O.
Choose the right extensions
If you have an international scope then go for the Top Level Domains, such as .com, .net and .org. If you’re aiming for the Australian market only then go for the .au domain names, such as .com.au, .net.au and .org.au.
Do it now!
Domain names are unique, so secure yours as soon as you can before someone else snaps it up!
Once you’ve found the perfect domain name, it’s a good idea to register variants of it. It will protect your brand and online identity, and drive more traffic to your website.
Find out more about domain names here.