The better your copy matches Google’s notion of the context, the better its chances of appearing high in the search engine results page.
Therefore, there are two very important points when considering and writing your website text content.
1. Thin website content which is content that has limited or little or no value to the user is going to be at a disadvantage. You’ll need to cover your topics with text exhaustively. On a larger scale, covering related concepts and presenting a full body of meaningful copy on your site will reinforce your authority on the topic you and your business specialise in.
2. Easy to read, well-written text which reflects relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and writing with poor structure is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:
- Good readability (making your text as easy-to-read as possible without compromising your message).
- Good structure (adding clear subheadings and transitions).
- Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).
The better you do, the easier your users and Google alike will understand your text. Especially as Google seems to be trying to create a computerised model that mimics the way us as humans process language and information.
And finally, ensure you add your keywords and keyword phrases to your website text. This still helps Google to match your page to a query. This, in turn, will help with your website rankings and will improve your chances of doing well in the search results.
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