Get More Customers!
Crafting a call-to-action on your website
Okay, so someone has searched for your products or services online. They’ve found your website, great! They’ve read the information, it’s potentially what they are after…….but one area that many websites fail in with a solid call-to-action!
In online marketing, your call-to-action is the part of your website that tells your target audience what they should be doing once they have hit your website.
What is a call-to-action? An explanation.
A call-to-action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a stand-alone button, section, pop-up or hyperlink.
Why is a call to action important?
The call-to-action is a key element on a web page, acting as a signpost that lets the user know what to do next. Without a clear CTA, the user may not know the next steps to take to purchase a product, who to easily call or simply sign up for a newsletter and is likely to leave the site without accomplishing the task. This is ideally the task you want them to take.
A call-to-action makes it clear to potential customers which action to take next. There can also be multiple calls to action on a page, especially if there are multiple desired actions for the user to take.
For example, if a reader lands on a blog article and there is no clear call-to-action at the bottom of the post, the reader will likely leave the site without completing any other tasks. However, if there is a CTA at the bottom of the post asking them to read more articles or to sign-up for an email newsletter, that can encourage them to continue interacting with the site.
Carefully crafting a clear and engaging call-to-action on your website can make all the difference.
Here are six hints to crafting an engaging call to action.