It started with Siri, then came Google Now, with Microsoft’s Cortana. Yes were talking about voice search, and it has the potential to transform how your website could be found on the web.
Millions of people are now finding answers simply by talking into their mobile devices.
What is voice search?
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smartphones and other smaller, portable Web-enabled mobile devices has increased the interest and use in voice search.
Voice search enables the user to perform searches quickly and easily with the press of the button. The answers to their search queries are fast and generally reliable.
How Does Voice Search Affect SEO?
The big difference between voice and traditional search is in the phrasing.
It seems that when we use voice search, we tend to search the way we speak – conversationally, and often in the form of a question. So if one of your website goals is to secure new potential clients or provide a better service by providing some answers about your business from voice searches conducted on Google and other Search Engines you should be considering how you phrase your website content. Two ways are to consider including a question and answer-based copy to your website.
You could also do this via a FAQ (Frequently Asked Questions) page, or even create a Q&A (Question and Answers) feature on your website.