Did you know that nearly 80% of all Australians are active on at least one social media channel? This is why social media presents an unprecedented opportunity for small business to connect with one of the largest and engaged audiences in the world. Approximately 59% of those accessing it daily, and over a third (yes a third) checking over five times a day. 99% of people aged 18-29 are on social media and 86% of people aged 40-49.
Pretty substantial numbers right?
Large businesses are leading the way with 90% of them having a social media strategy. Consumers are also more likely to trust a brand if it interacts with its customers on social media with regular updates and new content.
New social media channels are growing by the day, but we want you to focus on the “BIG FOUR” and how your small business can use them to effectively grow your business and reach your audience.
Number 1 – You guessed it FACEBOOK!
Facebook is at the heart of everything as it is the most visited website in the entire WORLD.
Facebook should be the central hub for your entire social media presence. It allows you to find your audience by attracting, engaging, educating and entertaining your target audience. It allows you to engage with prospective clients through unique content, sell products through highly target promoted content and employs game-changing customer service (via comments and messages. Photos, videos, 360 photos, Canva formats allow you to create visual content reflecting your small business in a relevant way. This also means posting funny and relatable images as well as showing thought leadership and serious expertise to gain trust.
Facebook has a massive strength in their robust advertising system where you can create and target ads to very specific lists of people (known as audiences), filtered by age, location and interests all the way down to those who liked one of your previous posts. This gives you bang for your buck!
Number 2 – Instagram – Making it look Amaaaazzzing!
Instagram offers a visual storytelling platform that any small business can find an audience on (thanks to over four hundred million active users).
To engage your audience on Instagram the must-have is clean, professional photos. Sell your brand with tantalising product shots, exclusive deals, inspirational quotes, employee snap shots and more. Your audience can also find you using the #hashtags in your captions. Communicate via comments, check-ins and build a network with other like-minded people by commenting, sharing and liking their images too!
Instagram is perfect for high-quality photography, videos, illustrations and animated GIFS. Your posts should be “on brand” but not too “salesy” or else your audience may disengage and scroll past your feed. Overposting on Instagram is not recommended, and keeping it light with great imagery is the key to a successful Instagram page.
Facebook bought Instagram in 2012 and as such shares the same advertising system. It has the ability to promote content between both channels.
Number 3 – Twitter – Tweet Tweet
Twitter only has a 280 character post limit, but despite this, it can be where you can let it all out. Quotes, opinions, hourly news, company updates, event coverage let your audience know what you stand for and why daily life is exciting at your small business.
Because of Twitter’s “micro post” nature, anything from 1 – 10 tweets a day is acceptable, as long as what you are posting is kept relevant. It can also allow you to categorise who you follow in “lists” so you don’t miss content from a competitor, customer or other thought leaders in the space.
Number 4 – LinkedIn – Let’s get down to business!
LinkedIn is the serious one in this group! It allows your business to tell its story but on a more corporate level. LinkedIn is no sleeping beauty though, with over 3.8 million active users in Australia alone. Content on LinkedIn is usually business focused photos and links to external sites that support your cause. You can also follow your competitors. LinkedIn also ranks very highly on Google’s search engine, so by linking your web page, you could boost your SEO when people are searching for your business.
Making it Mobile Friendly – Let’s not get bogged down.
With 80% of social media time now spent on mobile devices, it is more important than ever to not get bogged down with too much content, incorrect image dimensions or unappealing images. If any of your social media platforms look unprofessional, have bad imagery or waaay too much content/writing, they will quickly be ignored.