As customers and potential customers start to spend more and more time online, searching for products or service, as a business you need to ask yourself one simple question; “Will they find our business or our competitors?”

SEO or Search Engine Optimisation for your website will have a significant impact on your business, not only now, but in years to come. Yes, there are ways to stand out in the Google rankings game, such as pay-per-click advertising (PPC) which can quickly drive potential clients to your website and social media which is a great way to interact with your customers, however, SEO lays the base foundations for your online presence.

Therefore for any business, it only makes sense that to succeed in an online marketing world, you need to have a solid SEO strategy in place and as such, an investment in SEO can yield long-term benefits.
Here’s why:

1. SEO is going to be here for a long time!

As long as Search Engines (Google, Bing, Yahoo etc.) exist, so too will SEO, it’s that simple.

All website and business owners will continue to compete for attention and higher rankings in these Search Engines. Those businesses and website that continually improve their website’s rankings will receive the benefits of increased traffic, visibility and sales. Simply put, as long as the rankings are ordered, people will always want the visibility of a top result.

It’s no hiding the fact that we are now all highly reliant on Google to provide us with an answer to any question that pops into our heads, a product we are looking for or service we require and for Google to provide the solutions we are after.

It, therefore, appears that SEO is going to be here for a long time. Since SEO does take time to become effective it would be wise to budget for and jump on the SEO bandwagon sooner rather than later.

2. It provides real results.

Take any keyword phrase (what you type into the Google Search Engine) and look at how many pages of Search Engine Results there are. There are pages and pages of SERPs (Search Engine Results Pages) that highlight just how much competition any business is facing with their website.

In fact, more than 70% of clicks to any website occur when they are on Page 1 of a Search Engine. This means being on Page 1 provides your business with the highest visibility, which can lead to more people clicking through to your website. Which ultimately adds to increased leads and sales and of course your bottom line profits.

3. It’s cost-effective.

Quality SEO is not cheap! Initial upfront costs may be high and you may even experience some negative return on investments for a few months, but over time, with an increase in rankings and visibility, the benefits will likely start to outweigh the costs. In fact, SEO may be one of the cheapest website strategies to invest in when looking for a return on any outlay over time.

4. The number of online searches continues to grow.Click Through Rate

According to Google alone, there are 4,00,000 searches per minute, worldwide! Combine that with the fact that the first five results on the first results page account for just under 68% of all clicks to websites, and you should start seeing how this all adds up! What’s more, it would be fair to assume that we can only expect these numbers to increase in the future.

Whilst we all do it now, in the very near future virtually everyone will be searching for all products and services online before making a purchase. Without SEO, these customers are going to have a hard time finding you online; they will be direct to your competitors!

5. Your competitors will!

The simple facts are if you don’t invest in SEO you competitors will and are! It’s simple: When a prospective client searches for your type of products or services online, only one of two outcomes is possible:

They will find your website or they will find your competitors website!

In the end, if you aren’t taking the initiative to improve your Search Engine Results positions, you run the risk of falling further and further behind your competitors.