Text content is considered KING when you are considering your website design and inclusions for a number of key reasons:
- It is what Search Engines are looking for.
- It is what people are looking for.
- It’s what drives visitors to your site and turns prospects into leads.
Google continues to search out high-quality relative content to search queries. To ensure you get the best rankings, you should have high-quality relevant content on your website. And this should include written content, along with videos or even podcasts.
Quality content is a definite must have for any website. So what should you consider when gathering information and data for website content?
Here are some tips:
Offer unique content. People love this and so do Search Engines.
Know your audience. Providing content that is specific to your prospective clients and buyers will keep them coming to you rather than your competitors.
Provide value through educational content that answers prospective clients’ questions.
Keep your content fresh. Having news that’s years old still sitting on your websites homepage won’t make a great impression. Search Engines aren’t fans of outdated content either.
Include evidence when needed. If your stating facts, numbers, awards or testimonials etc., try to back it up with a source.
When you have got your content and inclusions, there are some basic questions you should ask yourself:
- Will people know what I do within seconds?
- Will they understand what website page they’re on and will they understand what it’s about and what it offers?
- Will they know what to do next – do you have an appropriate call to action?
- Does it state why they should they buy, contact, phone, email, subscribe etc. from you instead of from someone else’s website?
Finally, make sure you create a few headlines and sub-headline for your content and make sure you include a clear call-to-action.