Client Background Information
CMD Bathroom Renovations and Plumbing Services are a bathroom renovation specialist situated in Melbourne’s Eastern suburbs. They initially engaged another Melbourne web designer to develop and build their website. Unfortunately after 7 months it was not finished to their satisfaction. Visually, content and navigation were poor. The site had no Google presence.
What We Did To Rescue Them:
The first course of action was to gain a full understanding of their business and the type of clientele they wanted to attract by having a website, and their website objectives. It was immediately obvious the original site did not covey the right information, messages and imagery about what they offered, who they were targeting and the level of craftsmanship they produce when completing a bathroom renovation. The website needed a total overhaul!
Clark Marketing & Design had to work with the original website theme. All content and text was revised and implemented after important keyword research and competitor analysis was completed. Headline statements and text now showed what the site offered in less than three seconds. Hero Images showing the quality and craftsmanship of their bathroom renovations were added. Value content was added in the form of a frequently asked questions page, and elsewhere throughout the site. Easy navigation was incorporated and tailored to other key aspects of their business and their desired audience. A strong call to action on every page was paramount and consistent for when a prospective client needed to act. Finally close attention was paid to all Search Engine Optimisation factors.
The number one search that they wanted to aim for was a high ranking for the high volume key search term Bathroom Renovations Melbourne.
Results Website After:
Cleaner, content rich, highly search engine optimised website.
In the first month or so after launching the redesigned web site traffic began to increase steadily. For the client the phones began to ring and inquiries via email also increased. Clark Marketing & Design were reengaged to conduct on-going Search Engine Optimisation and web reviews. Within two months website traffic had increased nearly 9 fold with a significant number of hits, leads, quotes and jobs being secure daily.
Late in May 2013, the key search term Bathroom Renovations Melbourne, saw the new website achieve Google Page 1, Number 1 position ranking. Over the next few months a further 8 key search terms achieved Google Page 1, Number 1 position rankings!
or Google Bathroom Renovations Melbourne
What The Client Said:
“Wow! I just wanted to say that you have turned our business around! In 13 years of being in business, business has never been so good.!!! What you suggested and advised for the website has worked. The phones are running hot and what can I say, you have gone above and beyond what we expected – 8x GOOGLE PAGE 1 RANKINGS for all key search terms and phrases. Thank you so much!”