Web Design Background:

Align Asphalt, was a new start up business which was established late 2011 primarily specialising in the design, construction and surfacing of asphalt driveways. Whilst situated in the outer eastern suburbs of Melbourne, their target market and targeted customer base is throughout all Melbourne suburbs.

The Web Design Brief:

  • Design functional concise website that promotes all aspects of their business.
  • Provide all marketing text and imagery.
  • Create an easily updateable website that allows for business growth.
  • Focus search engine results on selected key search terms.

Website Live: January 2012


Progress & Results:

Over the initial three months the site evolved and functioned well. Further to a meeting in April 2012 we were re-engaged to focus more on the search engine optimization performance. Being ranked highly under a number of search term criteria was the key including the search term Asphalt Driveway Melbourne. This involved a number of changes to the website including the text content, keyword density and other strategies that were implemented for organic search optimization. As the organic search engine optimisation kicked in the hits to the website grew substantially.




Website Hits Per Month:









Through Clark Marketing & Design’s organic search engine optimisation of the Align Asphalt website, this site now ranks on Google Page 1, Position 1 for this search term (as at October 2012). Through significant organic search engine optimisation the Align Asphalt website ranks very highly under a number of other relevant key search engine phrases. More importantly the website is generating new and significant business for the client.

What the client has said:

“In my search for a marketing specialist and web design company I chose Clark Marketing & Design because they presented as an honest, down to earth business, that demonstrated themselves as capable and hardworking. I haven’t been disappointed!

The website design and content is simple and to the point, and most importantly it’s working for us and bringing us business!

Clark Marketing & Design have been accessible, accommodating and willing to go the extra mile. I like their “can do” attitude.”

Skye Neicho – Director, Align Asphalt