The Psychology of a Google Search – how to increase your website SEO performance.
Ever wondered what goes through the mind of a prospective client who is looking for your products or services online when they do a Google search? Everyone is an individual and their minds do work and think differently, however Blue Nile Research has recently published a very interesting study about the way searchers often formulate their queries.
The full article, with the link below, reveals more, however in a “nutshell” the research reveals:
Two different key types of approach to a Google search
Half of the searchers use fragment queries such as “fix coffee maker”, while the other half uses more specific queries such as “why doesn’t my coffee maker turn on” and “brand model coffee maker troubleshooting”.
The phrasing used with a Google search varies wildly
While most searches use two-word queries, for example, Plumber Melbourne, the chosen words vary a lot. Individuals search differently and they phrase their queries in distinct ways.
Many searchers phrase their query in form of a question
In the study, some searchers choose to ask a question while others choose to make a statement. 27% of searchers phrased their query in the form of a question (‘how, ‘why’, ‘where’, ‘what’, ‘which’). 73% used a non-question form.
‘How’ questions are more popular than ‘Why’ questions
When searchers entered a question in the search form, ‘how’ was used by 44% of searchers. The least popular question word was ‘what’. It seems that searchers are looking for a solution (‘How do I fix my coffee maker?’) instead of a reason (‘Why is my coffee maker not working?’). Some food for thought if you are considering adding, for example, a Frequently Asked Questions page to your website!
How can you use this research data to increase your website performance?
To get as many targeted visitors as possible to your website, you may have to develop different approaches and different pages for the individual ways that people search. You may also wish to look at how the text is structured on your website too, including such things a Headers and structuring some of your text in the form of a question and an answer. Remember some people who are searching on Google (and other Search Engines, such as Bing, Yahoo etc.) to find your website or a website that offers similar products and services want a quick solution, others want a detailed explanations and information. Create varying and educating content that targets users in different research phases will help you to help you reach more customers.
Read The full article:
Blue Nile Research – Psychology of the Searcher