We’ve often been asked when consulting with clients starting up a new business venture, “Do we really need a professionally designed logo and why?”

While a logo can seem like a small aspect of your business in the whole scheme of things, a well professionally designed logo can have a huge impact on your business branding and marketing.

Here are 5 key reasons why logos are important for a successful business.

1. A logo easily communicates your business’ identity

A logo represents your business visually, which can allow your customers to understand your business and the message you want to send before they even read a word about it. Whether you want your customers to perceive your business as conservative and serious, bold and modern or something completely different, your logo is one of the keys to creating this perception.

2. Images speak louder than words

Humans naturally process images quicker than we do words, and we remember images better than words too. Without a logo, you’re missing the opportunity to speak to your target audience in the medium that humans process and remember the best.

3. A logo distinguishes your business from your competitors

In the increasingly competitive business environment, distinguishing your business from your competitors is vital to standing out in the market. A unique, well-designed logo that reflects your business can help you do just that.

4. Have your brand recognised and remembered

Humans remember things easier when they are tied to a visual. When you have a logo to visually represent your business, you make it easier for your customers to remember your business and recognise it in the future. Think about some of the world’s biggest brands – many of them can be recognised solely by their logo without even having their name written in it.

5. Project professionalism and instil trust

It doesn’t matter what stage of business you are at or the size of your business, with proper branding which includes a professionally designed logo, you can project a professional image which in turns helps to instil trust in potential customers.