Google’s local search results are very important if your business offers products or services in a particular local area.
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. Here are a few tips that can assist that your website gets listed in your relevant areas.
Getting ranked locally:
1. Make sure that your Google My Business data is complete.
Local results favour the most relevant results for each search. Businesses with complete, up to date and accurate information are easier to match with the right searches.
So that customers know about what you do, where you are, and when they can visit or find you make sure that you’ve entered all of your business information in Google My Business.
2. Provide as much information as possible
Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information is consistent and updated as your business changes.
3. Verify your business locations
Verify your business locations to give them the best opportunity to appear in search rankings for users across all different Google products, such as Maps and Search.
4. Add photos to show your products and services
Adding photos to your listings shows people the types of products and service you offer. It can help show potential customers that your business offers what they’re searching for.
5. Keep your opening hours accurate
Entering and updating your opening hours, including any special or extended trading hours or for public holidays etc., lets potential customers know when you’re open. Updated hours or a change in opening hours also tells Google that your business is still active and in business!
6. Respond to customer reviews
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.