Confirmed: 4 Adverts at the top of the Google Search Engine Results Pages!
Google has just confirmed in the last few days it will stop showing ads on the right side of desktop search results worldwide.
Instead, an additional fourth advert (PPC) may show above the organic search results and may appear for some highly commercial and large volume queries.
The impact on organic SEO is significant, as with four ads on the top a Search Engine Results Page, the organic results will likely be pushed below the fold and down the page!
For the past few months, Google has been testing Search Engine Results Pages (SERP’s) with 4 ads at the top of the page (Previously, the top ad block had between 1 to 3 ads).
It’s understood Google will continue to make tweaks, but this is designed for highly commercial and high volume search queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.
The elimination of right-side ads impacts all desktop searches worldwide. The removal of all right-side ads obviously makes the desktop and mobile search results more similar, since mobile doesn’t support the right-hand column. On mobile, though, Google typically shows, at present, either two or three ads at the top of the search results.
In addition to having a big impact on organic search results, it’s almost certain the average CPC’s (Cost Per Click) will almost certainly rise as advertisers compete for the top positions.