We have had lots of questions recently regarding the Google Mobile First Indexing. Further to our initial post, last week here are some of the answers we’ve been able to obtain as information has become available re Google Mobile First.”
“What about content that is hidden in navigational elements?”
On desktop pages, content that is hidden in tabs or expandable boxes has less weight than content that is directly visible. As expandable content makes sense on mobile (behind tabs or accordion boxes etc.), that content will be given full weight to enhance the user experience.
“Will my Google rankings change a lot?”
Google has said that there should be minimal ranking provided you already have good mobile websites or a responsive website. If you do not have a mobile website yet, your rankings might change more than the rankings of a website that already is mobile. Pages that are not mobile-friendly will not rank as well as pages that have been optimised for mobile devices.
“Will Google have different indexes for mobile search and desktop results?”
Google plans to have one index, which is based on mobile content.
“What happens to the links that point to my website?”
If you have a responsive website, you do not have to worry about this because the URLs of your mobile pages and your desktop pages are the same (actually, the pages are the same, they are only displayed differently on mobile and desktop).
If you have a separate mobile website, chances are that the mobile pages do not have as many links as the desktop versions of your pages. As Google’s search results are very dependent on links, the mobile pages with fewer links might get lower rankings.
Read our full Mobile First Indexing Post here.