Writing and readability of your website pages is a very important part of good SEO. Your website text needs to satisfy your users’ needs. This, in turn, will help your rankings.
We know that Google understands website text. Think about it: one of the most important things Google has to do is match what the user types into the search bar to a search result and show relevant websites. In fact, we know that in recent times, Google has taken some major steps when it comes to understanding text context like finding out what words are closely related to other words.
This is basically what happens when Google is fed a certain amount of text. It analyses the words in that text and determines what words tend to occur together. Then, it translates every word into a series of numbers. Thus, the bigger the data set you feed in, the better it will be able to categorise and understand words and work out how they’re used and what they mean.
The better your copy matches Google’s notion of the context, the better its chances of appearing high in the search engine results page.
Therefore, there are two very important points when considering and writing your website text content.
1. Clearly thin website content which is content that has limited or little or no value to the user is going to be at a disadvantage. You’ll need to cover your topics with text exhaustively. On a larger scale, covering related concepts and presenting a full body of meaningful copy on your site will reinforce your authority on the topic you and your business specialise in.
2. Easy to read, well-written text which clearly reflects relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and writing with poor structure is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:
– Good readability (making your text as easy-to-read as possible without compromising your message).
– Good structure (adding clear subheadings and transitions).
– Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).
The better you do, the easier your users and Google alike will understand your text.
Especially as Google seems to basically be trying to create a computerised model that mimics the way us as humans process language and information.
And finally, ensure you add your keywords and keyword phrases to your website text. This still helps Google to match your page to a query. This, in turn, will help with your website rankings and will improve your chances of doing well in the search results.