Mobile phones have dramatically changed our lives, we utilise their functionality for so many day to day things. One of these is the way we use them is to access information from websites at any time of the day, every day of the week.

Consequently, this has changed SEO, Search Engine Optimisation or simply getting on top of Google and having your website easily found and stand out.

Having a website built and fully optimised for mobile SEO is a key fundamental and crucial because it helps you reach your customers in the right place, at the right time and gives them the very best experience.

Mobile website traffic has now eclipsed desktop web traffic, not surprising given the convenience and ease of use of mobile phones. Studies have found that people often grab the nearest device, usually their smartphone, to search and look for something on the web to help inform themselves about products or services before making a decision to action, call or buy. In fact, according to Google research, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy!

Mobile SEO and Google’s mobile-first index

Way back in 2016, Google announced the introduction of the Google mobile-first index, meaning Google firstly looks at your website from a mobile phone perspective. Google now uses mobile-first indexing when evaluating all new websites. To get Google to discover and understand your website properly you must ensure and optimise your website so it’s what’s known as mobile crawlable and friendly.

You also need to avoid having your website load unnecessary or large pieces of data and thus when it loads and appears on your mobile phone it’s lightning-fast if you want Google to rank it well. Whilst there are many factors for mobile SEO, one critical factor is the website’s speed. It’s well known that a website that is slow to load on mobile phones, generally longer than a few seconds means your visitors may simply give up, move on and go elsewhere. What’s more it simply, overtime won’t rank well with Google.

This, of course, is in addition to around 200 other factors that are taken into account by Google when evaluating and ranking a website accordingly! Just a few of these include having a well-scripted website with content that is relevant, useful and unique, as well as having the mobile-friendly website correctly structured and formatted. There are also many, many other SEO and other back-end elements, many unseen by the casual user, that are correctly formatted and optimised. What’s more with mobile SEO you have to now consider Google voice search more as users are simple using new and different keyword search terms using Google voice search to find their products and services.

Mobile Search v Desktop search

If we look at the big picture and how mobile web searches have changed over the years, we can look at the total percentage of websites accessed via mobile phone from 2013 to 2019.

As the web continues to evolve, having a fully optimised mobile and search engine friendly website is critically important.  Many websites, some built even just a few years ago should now be audited and reviewed to see if they are fully up to date for mobile phone usage and meet the latest Google standards. Unfortunately, for many websites many of these may need significant updates to maximise their exposure on the web.

If you need your website reviewed, audited, updated or simply advice on how you can increase the performance of your website, you can contact Clark Marketing & Design on 03 9739 5445.

 

Interesting Mobile Use and Google Search Statistics

• 63% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%
• Google captures 95% of the mobile search engine market in the U.S
• Roughly a third of all mobile Google searches are related to location.
• 65% of clicks on paid Google search results come from mobile devices.
• The average Click Through Rate for a Google search advert on mobile is 4.1%. That’s nearly a full percentage point higher than the average CTR for a desktop ad—3.17%.
• Travel & Hospitality advertisers drive higher Click Through Rates on paid mobile results than anyone else.
• 50% of “near me” Google searches done via mobile result in a store visit.
• Internet users aged 25-34 spend 3 hours and 45 minutes browsing on their mobile devices in 2019.The global
• internet population as of October 2019 reached 4,48 billion active users with over 4 billion browsing on their mobile devices.

Google wants to show credible pages in its search results.

For this reason, Google’s Search Quality Evaluator Guidelines suggest you check the implementation of Google’s E-A-T principles (Expertise, Authoritativeness and Trustworthiness).
Google considers:

• Expertise: The expertise of the creator of the web page. If a web page lists authors, Google checks if the author is a trustworthy author.

• Authoritativeness: Google checks the authoritativeness of the creator of the web page, the web page itself, and the whole website.

• Trustworthiness: Google checks the trustworthiness of the creator of the web page, the web page itself, and the whole website.

There are 4x key things that you can do to show Google that your website is a good website that can be trusted:

1. Create good quality, unique content that is error-free

Creating good quality, unique content is the first step to create trust. The information on your website must be correct. If the content is unique, it’s even better. Remove thin content pages and avoid content that might be misinterpreted or confusing.

2. Remove technical errors from your website

It’s not a good sign if your web pages contain errors, or has not been built or formatted well in the first place, such things as broken links or other errors can contribute to issues.

3. Get links from high-quality websites

If trustworthy websites link to your website, Google will trust your website more. Link building increases the ‘health’ of your website.

4. Show Google your website can be trusted

Add your full address to your website. Make it easy to contact you. Show your contact phone number. Have an ‘About us’ page on your website that clearly describes your business. If your website features articles from different authors, each author should have a page with additional information about the author.

Third-party reviews, listings in business directories and customer testimonials can also help to create trust.

Follow the above 4x tips to help your website be more easily found in the Google search engine results pages. Everything you do that can help create credibility online and offline will be good and positive for your website.

Writing and readability of your website pages is a very important part of good SEO. Your website text needs to satisfy your users’ needs. This, in turn, will help your rankings.

We know that Google understands website text. Think about it: one of the most important things Google has to do is match what the user types into the search bar to a search result and show relevant websites. In fact, we know that in recent times, Google has taken some major steps when it comes to understanding text context like finding out what words are closely related to other words.

This is basically what happens when Google is fed a certain amount of text. It analyses the words in that text and determines what words tend to occur together. Then, it translates every word into a series of numbers. Thus, the bigger the data set you feed in, the better it will be able to categorise and understand words and work out how they’re used and what they mean.

The better your copy matches Google’s notion of the context, the better its chances of appearing high in the search engine results page.

Therefore, there are two very important points when considering and writing your website text content.

1. Clearly thin website content which is content that has limited or little or no value to the user is going to be at a disadvantage. You’ll need to cover your topics with text exhaustively. On a larger scale, covering related concepts and presenting a full body of meaningful copy on your site will reinforce your authority on the topic you and your business specialise in.

2. Easy to read, well-written text which clearly reflects relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and writing with poor structure is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:

– Good readability (making your text as easy-to-read as possible without compromising your message).

– Good structure (adding clear subheadings and transitions).

– Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).

The better you do, the easier your users and Google alike will understand your text.
Especially as Google seems to basically be trying to create a computerised model that mimics the way us as humans process language and information.

And finally, ensure you add your keywords and keyword phrases to your website text. This still helps Google to match your page to a query. This, in turn, will help with your website rankings and will improve your chances of doing well in the search results.

We’ve all seen them, Sponsored Ads and most of us with businesses have Boosted some of our own posts. Here we will explain what the difference is and help you understand what Posts you should be boosting and when you should be considering a Sponsored Ad.

Organic reach for posts are falling and in fact, as low as 2% in some instances, so obviously dedicating and marketing budget to Facebook advertising is important especially if you are wanting your posts to be visible to your own followers and to reach new audiences.

Boosted Posts

A simple explanation for a boosted post is that it is the same an any type of post you make on your business page, except in this instance you pay a fee to make it appear higher on your existing audience’s news feed and to friends of your current audience. This depends on what you select when setting up the boost ie: demographic, age etc. With Boosted posts you are essentially paying Facebook to deliver your post to a wider audience than it would reach organically (for free – non boosted post).

Sponsored Ads

When you engage a sponsored ad, the post is more like a traditional ad and you can choose way more demographics, right down to the nitty grittys like interests and habits of the type of person you want to reach. These sponsored ads show up in user’s news feeds like any other post, but, they will NOT appear on your business page.

What’s more effective?

Just like anything it depends what you are trying to achieve. Boosted posts are a great way to engage a user via likes, shares and comments. These posts appear as an organic post i.e.: views can’t tell if it has or hasn’t been boosted. So, these types of posts have more of a natural feel, not a “salesy” feel.

Sponsored Ads are a great way to generate more actionable clicks, this is because you can customise a sponsored ad way more than a Boosted Post. The objectives could be to achieve website click throughs, or store visits, to selecting a highly specific audience, you can achieve all of this with a sponsored ad.

However, with a Sponsored Ad comes more options to set it up which means it is more complicated. This can all be done through your Facebook Ads Manager or Facebook Power Editor or if you prefer help, we can set an ad up for you (charges apply).

 

When should I create a Sponsored Ad?

Because sponsored ads offer more flexibility with budgets and targeting, it has a much broader use. When you want to generate more leads for your business, showcase a new service or product, drive traffic to your website or simply drive purchases.

When should I Boost a post?

When you want to maximise its visibility on your timeline, remember boosted posts ONLY show up in your News Feed. So, will only be seen by people who already like your page and friends of anyone who has either engaged with your page directly (such as commenting on it).

If you want to increase customer loyalty, promote an event that is likely to appeal to your followers or share user generated content.

So, there you have it, if you are choosing to run with boosted posts, then you probably won’t need much help but if you are choosing sponsored ads, then you may need help. If you decide that you need a hand setting up a Sponsored Ad, we can help!

Why is it important to get your business card design done right?

Business cards are still significant tools to this day, especially in informing people about your business and giving out your contact details to the right people.

Other than their basic functions, they also serve as a great tool to market your brand to potential customers and business partners.

You need to have the best and the right business card design to make it effective in serving its purpose.

Of course, you wouldn’t want to hand out a card only to see it in a trash bin afterward. You need to make sure that people would love to keep it with them and will compel them to connect with you later on.

So, why should you make sure that your business card has the right design?

The right business card design makes you look professional

The best and the right business card design will make you look trustworthy, instead of simply someone handing out contact information. People will be glad to connect with you if they know you’re reliable and will work them professionally.

Though small and simple, professional business cards can help you establish a good appearance or impression to the people around.

Aside from this, they will make your brand or company look reliable. After all, using professional business cards could make people think that the company owning it is reliable and credible. It also means the enterprise exists.

If anyone doubts it, they can simply investigate using the contact details on the card.

Moreover, a good design will make a card memorable. In the event that someone needs your product or services, they will use your business card to connect with you. That’s a potential business right there.

A bad design, on the other hand, will make people think that your brand is an unreliable choice for them. You wouldn’t want that, would you?

So, get them printed by professionals to ensure you are making a great impression on your audience.

It’s always accessible

What makes a good business card one of the best tools for presenting your brand is its accessibility and convenience to use. You just have to keep some in your wallet or pocket as you go out and then hand one out when the opportunity arises.

And in the world of business, every encounter is an opportunity to establish a connection. So you should have a business card on hand wherever you go.

You can even bring them whether on official or unofficial trips too, without too much hassle along the way.

It’s the simplest networking tool

Simplicity is another key factor of the right business card design, helping it become the simplest tool for establishing a network. Spread a number of business cards around and you can create a web of connection with other people.

This can be great in acquiring more customers, especially that business cards are easily passed around. This simply means that you can have a good chance of more people seeing your brand.

Moreover, provided that you have included clear and complete contact info on your business cards, you can expect to have more people to connect back to you as well. It’s an excellent way to acquire more customers or even potential business partners.

Classier than a smartphone contact

It’s definitely undeniable. Business cards can look fantastic, depending on the design printed on them.

Unlike mere phone contacts, physical business cards can make a simple contact detail look classy, which is advantageous for your business.

You can use a business card design that you think is favourable for your brand, but you should also consider the most important elements, like the logo you place on it and the colour theme of your company. Needless to say, you cannot simply do that on your mobile phone contacts.

They make a good first impression

Finally, remember that first impressions are a vital thing you should achieve in any marketing campaign. And, professional business cards can easily help you with that.

Aside from making yourself look professional, they can package your brand or company nicely, provided that you have the right business card design, they can surely catch people’s attention easily and hook them up in no time.

After leaving a positive impression on your potential audience, your contact info will do the rest in guiding people to actually connect with you. That’s when you will have a good chance of telling them more about your brand and convincing them to become your new customers.

These are just a few of the biggest reasons why you should acquire the best and the right business card designs for your brand or company. Aside from serving as a great tool for displaying your contact details to people, business cards can also help in marketing and leaving a positive impression that can last forever.

Remember-the right design for your business cards is an effective marketing tactic!

How to create a winning Social Media Marketing Strategy this 2019

 

Just having a social media account is not enough to attract people to your brand or business. It is more vital to come up with an effective social media marketing strategy.

The right social media management can effectively attract more people to check your business profiles or accounts, boost more engagements with them, and turn your followers into potential customers.

But it’s not just about posting anything about your brand but doing publishing content based on a strategy that suits your business. That’s why you should come up with a winning social media marketing plan to guide you through.

To draft an effective social media strategy, here are a few important points to consider:

Make sure you post frequently

This social media strategy will help you supply sufficient content on your page for people to see without worrying about the negative effects of bulk posting.

If you don’t have enough time to post every one or two days, you can use social media post schedulers to help you out. Say, you can create 7 posts for each day of the week in one sitting, then schedule them to be published one by one.

Use video content

Post video content in-between text and image content. Add variety to your posts to draw attention and increase engagements.

Video content is undeniably a significant key to any successful social media marketing strategy. This is because videos attract viewers easier, instead of merely putting a wall of texts on your posts. Of course, videos also efficiently entertain your followers while knowing more about your business too.

Create engaging content

Hundreds of posts are useless if they don’t engage your target audience or get them talking about you or with you. Engagements tell you that your audience is actually interested in your stuff.

Needless to say, they help increase conversion rates through your social media content, turning your audience into potential or actual customers.

Research your competitors (and their users)

If you want to gain the advantage over your competitors, know more about them. Aside from merely knowing about their business, don’t miss to have a look at their social media pages as well.

Doing so would easily give you clues and ideas about developing the best social media strategy. You will know what you can learn and improve from them. Of course, you can also search more about the steps they’re missing, which you can implement and optimise.

Aside from your competitors, you should also learn about their users or customers. Learn more about their target audience and you will learn how to adjust your demographics accordingly.

This could also help you know what these people want to see for more engagements on your social media page.

Choose the most important metrics for your business

Compared to SEO, social media is equally important when it comes to getting high rankings on the search engines. It’s also important to know about the vital metrics in planning for a social media marketing campaign and know which among those could fit your business well. This can help you a lot in gaining leverage in using your social media accounts for your advantage.

That’s because metrics can show which points you to need to enhance and which you should maintain.

Say, you have a certain type of video advertisement. If metrics show that there is a small number of engagements, then you should definitely consider changing your video concepts.

On the other hand, if you’ve noticed certain content acquiring huge engagement rates, then you should do more posts like it.

Improve your social profiles

Aside from merely focusing on your social media content, you should not miss improving your social media profiles. This sounds very obvious, but it’s definitely something to include in your social media marketing strategy.

Your social media profiles should look great to acquire more visitors and make people subscribe or stay.

Moreover, they should present all the vital details about your business, such as information on the stuff you offer. Of course, don’t miss to put your complete and updated contact details as well, so people could easily connect with you.
This helps you appear reliable for your audience, which will make your brand name sound more credible than your competitors.

Aside from merely acquiring more visitors, subscribers, or followers, polishing your social media profiles can do wonders in converting visitors into actual customers.

Our Quick 4x Point SEO Checklist 2019

Search Engine Optimisation or SEO is the key to being visible on the web, thus the need for a definitive SEO checklist to help you achieve your ranking goals. With that said, our SEO service can help boost your site up the Google ranks efficiently, bringing big perks to your business in return.

In the age of the internet, you can’t miss marketing your business on the web for people to know about it. This will help you reach your target audience efficiently, resulting in conversion online and offline if you have a bricks-and-mortar store.

But you can’t just randomly create a website and expect people to start visiting it. That wouldn’t be efficient enough in serving your intended business marketing purpose.

That is why you need to complete a checklist of SEO best practices to guide you through.

How this SEO checklist will help your business

Complete an SEO audit checklist and learn how to optimise your website efficiently.

If you can’t do it on your own, then you should tap on the experts to give you the essential SEO services you need. Based on your needs, they will help you determine which strategies are important and which ones are not necessary.

By increasing the volume of your visitors, the right SEO solutions can help your business’s website to be highly visible on the web. Aside from this, a good on-page SEO checklist will let you enjoy higher conversion rates.

Gain more organic traffic

As stated above, following an efficient SEO checklist can help with making your site highly visible on the web, thus helping it acquire more visitors. That is exactly one of the biggest goals of SEO marketing.

That’s how you gain organic traffic.

Organic traffic refers to unpaid visits and engagements on your website. That is, people found your website on SERPs and clicked on it instead of from a paid ad.

High rates of organic traffic is a sign that your site’s optimisation campaign is doing well.

If organic traffic helps with boosting your site’s visibility, then you should expect even more organic traffic to come. That means you should take some steps to have plenty of visitors that could convert into actual customers. Eventually, this will boost sales for your business.

Using these SEO practices to rank your business

Failure to come up with a complete checklist of SEO best practices could lead you away from tremendous marketing advantages. Thus, you should check out our Quick 4x point SEO audit checklist and use it as your basic guide where you can gather some ideas on what SEO points you should work on or maintain.

Deal with keywords

Keywords are what people use to search on Google and other search engines, making them the biggest hooks for any on-page SEO checklist. You should begin by searching the best keywords you can use for your business and see which ones have the lowest competition rate and the highest search volume.

1. Focus on on-page optimisation

After determining your keywords, optimise your site’s pages so Google would recognise it and help it rank higher. This step includes including your keywords on your URL, on your title tags, on your headings, and on some other areas of your pages.
You should also know about using latent semantic indexing (LSI) keywords and place external and internal links throughout your content.

2. Improve website technicalities

After working on your on-page SEO, make sure to fix all the technical stuff all over your site. It includes fixing broken links, Google’s perception of your page, website loading speed, and accessibility across platforms among others.

3. Create fantastic content

Make sure to come up with great pieces of content that are presented in a highly readable way. Say, instead of merely having a huge block of texts in an article, it should be divided into subheadings with photos and videos on it.
Moreover, having long, informative, and original content can do wonders.

4. Build links

Finally, though difficult to implement, building links is an essential part of any on-page SEO checklist. Doing guest posts on reputable websites is one of the most efficient ways to get links and eventually acquire a huge volume of organic traffic.
Another trick is to mention reputable persons in your content and inform them about it, so they would be happy to also share your content or link to your post.
Just make sure to have quality content, so visitors would enjoy it and stay on your website longer.

Conclusion

These are the 4x key points you should not miss on your SEO checklist this 2019. Knowing about them is the first step. Implementing them is the next one.

If you succeed, you will be able to boost your site’s visibility, rank it up on the search engine results pages (SERPs), and ultimately acquire more traffic to convert.

Needless to say, these could potentially increase your sales as a result.

 

Local search continues to see significant growth and change.

Each Year MOZ (A world-leading SEO and SEO Software Company) publishes a Local Search Ranking Factors survey results and the 2018 results are in!

As the landscape of local search changes year to year, it’s exciting to see the shifts in the areas that require focus and dedication to beat the competition and earn the top-ranking positions in search results.

We’ve reviewed the Local Search Ranking Factors survey results for 2018 and cut through some of the technicalities to provide a brief summary of the key factors that have changed, and that are affecting local search results in Google.

The biggest shift this year is happening in Google My Business signals, but there’s also an increase in the importance of Google Reviews.

 

So, it’s important to understand exactly what Google My Business is.

Google My Business is a tool for businesses and organisations to manage their online presence across Google, including Search and Maps. By setting up, claiming and verifying your Google My Business Listing and then editing, optimising and maximising your business information, you can help customers more easily find you as well as maximise the exposure of your business products and services, plus help your business and website stand out on Google.

These Google My Business listings also appear in keyword searches. This makes them very important to ensure they are up to date and optimised especially with such a rise in searches made on mobile phones. The reason for this is they are amongst the first things a searcher will see in the search results pages, usually under the paid adverts, then the Google My Business listings, then the organic search results. However, in some cases where no paid adverts appear, they appear first!

As part of the Google My Business platform, which was introduced late in 2017, Google ramped up the opportunities for business for local search by introducing Google My Business feature Posts. This feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Google Feature Post content appears in both Google search and map results.

To read more about Google My Business Feature Posts click here.

The 2018 Local Search Ranking Factors survey from MOZ stated: “GMB Feature Posts are one of the more interesting opportunities in local SEO these days. The control you have over the messaging allows for a lot of creativity. In particular, we are seeing traction in cases where branded searches are “leaking” clicks to other domains in the SERPs. GMB Feature Posts are a great way to attract more engagement and clicks from potential customers who are already searching and may be in buying mode.”

What’s more, Google is now placing more emphasis on these Feature posts!

The other key output we took from the results was that the Google Reviews, like them or hate them, are on the rise!

To find out more about how Google Reviews can impact your business click here.

Review signals for local search have also seen continued growth over last year. In fact, the importance of Google Reviews signals have steadily risen since 2015 when they were listed as contributing 10.8% and in 2018 showing an importance factor of 15.44% that’s a 43% increase in the importance of review signals in 3 years!

The final thing we took from the results was that Citations remain very important although the signals are slightly less than 2017. Very importantly citations are still very valuable and very important for local search.

To find out more about Citations for local search click here.

So, let’s, break it down to simplicity and what you should be doing to increase your business and website exposure in 2019:

Make sure your Google My Business profile is 100% complete and fully optimised. (oh, and if you haven’t got a Google My Business profile – get one NOW!)

• Start using Google Feature posts NOW.
• Regularly upload new photos and videos to Google My Business.
• Work on getting more Google reviews (obviously). Ask every customer.
• Encourage keywords in the reviews by asking customers to mention the specific service or product in their review.
• Respond to every review.
• Seed the Google Q&A with your own questions and answers.

Why spend your time on these activities? Besides the potential relevance boost, you’ll get from the additional content, you’re also sending valuable engagement signals to Google. Regularly logging into your listing and providing content shows Google that you’re an active and engaged business owner that cares about your listing, and the local search experts are saying that this is also providing ranking benefits. There’s another engagement angle here too: user engagement. Provide more content for users to engage with and they’ll spend more time on your listing clicking around and sending those helpful behavioural signals to Google.

Need help? Did you know that Clark Marketing & Design can help you with all of the above, along with a number of important website and SEO services.

When thinking about your Social Media posts from a business perspective, it is to grow your following and get people interacting with your page and content.

So, the question is how do you get people to connect with you and each other, react and share your posts and think about your posts differently?

If your Social Media Posts aren’t hitting these notes below, then they should be!

1. Inform

All good Social Media Posts should be informative, not every single one but certainly the majority of them. These posts are usually short and sweet and are crafted to inform your users. They can provide a change in hours or remind users of your hours, introduce a new product or service or highlight a specific product attribute or service. Have links to blogs with excellent information, offer tips and tricks related to your business or even announce a sale or other event.

You need to think of the bigger picture when creating posts that inform people, a great example of this would be to let your customers know that there is, for example, a great event going on locally, or if you will be closed for the Christmas Holidays.

2. Engage

Using engaging posts can be huge, especially since Facebook has attempted to return to a more friendly and family driven platform. When you comment on a post which in turn starts a conversation, the Facebook algorithm looks at the original poster as having shared something of value, which in turn makes them more visible to others on their network. Makes sense, right? So, when you post as a business post to get a conversation started, Facebook just loves it.

It is important not to “bait” a conversation so basically instead of saying “Vote With” or “Comment With” it is better to start a conversation by saying that you are interested in other people’s thoughts and comments on “topic of conversation”. Don’t just stop there, be sure to be engaging back by liking and commenting on other people’s comments.

Basically, responding to each comment and not just hitting the “Like” button. Quizzes, contests, trivia and sharing posts related to other user comments are all a great way to do this.

3. Connect

Most things in life come down to relationships with everyone, right? So, it makes sense that relationships are an important part of your social media posts.

Ensure to form relationships with influencers and aspire to become one yourself. By pointing your followers to others you’ll build credibility as someone who understands that you’re not the only person with something to share. Believe it or not – this is more respected than accounts that act as if they are the end all and be all.

Sharing is caring, right? If you have a Plant Nursery, connect your followers to accounts that are purely focussed on gardening and plants etc. You will be surprised just how quickly these accounts will pay it forward and start sending people your way. Always tag other pages and accounts in your posts, use hot hashtags and like and comment on influencer’s posts.

4. Entertain

It is really important to just sometimes have some fun! When you share a cute video, or post to get a laugh or a smile, users appreciate it.

Sometimes it’s really easy to continually shove products and services down your follower’s throats, so to engage in something a little less “serious” is a great thing. Try to keep it personal as in if you are an animal lover or an outdoorsy person, then do some funny animal posts which entertain extremely well. Or post something about a new walk you intend to do on the weekend with some pics of the area.

Other ways to entertain are by using well-known hashtags like #thankgoditsfriday #teammonday #sundaysleepins, the list goes on and on.

5. Promote

Basically, at the end of the day, you want people to purchase your products or services from you, refer you to their friends and so it goes. That is the whole point of Social Media for your business. You do have to promote your business and specific items and services. At times it can feel a little “awks” when you feel you are being a little bit salesy but that’s the whole point of your social media account for your business, after all.

Without being pushy there are plenty of ways to promote your business, services and products. You could try sharing testimonials with links to your products. Post engaging videos or how to videos with links. Creating behind the scenes videos that show the care and expertise that goes into creating your products or delivering your services.

How to incorporate these 5 actions into your Social Media Posts

Not all posts can do everything all of the time! If they did your posts would be like “War & Peace”. Keep your posts simple but try and get them to function on several levels.

Try and plan a post each day, focusing on one aspect daily, but more importantly try and
#inform #engage #connect #entertain and #promote – and see the difference it starts to make with your Social Media planning.

Can we help you with your Social Media? Check out our Social Media Services.

As Melbourne logo designers, we are continually on the lookout for logo inspiration and great logo ideas. Whilst we were doing some logo research and looking for specific ideas for a new client’s logo design and brand identity, we came across some outstanding works of a graphic designer in Russia.

Vladislav Smolkin is a graphic designer and logo artist. Specialising in corporate identity and logo designs for small and medium-sized companies, with clients all over the world.

We were really impressed with his designs! What we really liked was his specific forte and expertise in designing minimalistic logos. We absolutely loved one of his personal minimalist style logo sets that comprised of a series of typographic logos of major cities that feature very clever visual representations or characteristics of those specific cities.

Here are some of our favourites.

The results are beautiful, simplistic, minimalistic logo creations.

Read more about logo design here.