Clever Logos!


Creating A Typographic Logo

We are always on the lookout for amazing logo designs. These are a collection of some very clever logos we came across recently!

A Swedish graphic Designer, Daniel Carlmatz set an objective to visualize the meaning of the words by using a mix of symbolism, negative space (Negative space in logo design is, quite simply, the space that surrounds an object in an image), or by adding geometric elements to the letters.

For example, in these expressions of a logo, the letter ‘k’ in the word ‘break’ looks like a break! The letter ‘j’ in ‘jazz’ looks like a saxophone, and the letter ‘s’ in the word escalator, symbolizes just that, an escalator!

By hiding images inside, between or forming part of letters can create amazing pieces of art!

These logo examples capture the viewers’ immediate attention visually expressing the meaning of these words with the use of legible clean fonts coupled with simple geometric shapes or illustrations.

The result: beautiful, simplistic, minimalistic clean logos. Clever!

Read more about logo design here

We’d love to hear your thoughts on these – feel free to comment on the logo designs below.