The Key to Website Success in 2015 and beyond

The Key to Website Success in 2015 and beyond

The ever-evolving landscape of Search Engine Optimisation (SEO) is always changing. The competition for website online visibility and rankings is becoming an increasingly bewildering, daunting and elusive task for many businesses wanting to get into the top positions on Google.

Many website owners think that it’s ‘Them v’s Google.’ That if they get all their on-page SEO perfect they’ll be at the top of the search results. They are WRONG!

It’s ‘You v’s ‘Your Competition.’ You need to see what your competition is doing compared to your website both on-page and off-page. Of course getting the on-page SEO factors right on a website is essential to help your website rank well.

But what about the off-page factors, what about high quality backlinks? This is an area that will have long-term benefits for any website, yet many new website owners overlook or neglect to take time to understand the benefits.

For this reason this article gives a basic understanding of website links and link building.

Link-Building-SEOWhat is a Link?

Link building is the process of acquiring hyperlinks usually just called a link from other websites to your own. A link is a way for users to navigate between different pages on the web. Search Engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

 

Why is Link Building important for SEO?

High quality, relevant inbound links increases your sites authority and will have a long-term beneficial impact on your search results, traffic and your income.SEO-Services-Melbourne

There are two main ways that Search Engines use links:

1.   Search Engines use links to discover new web pages.

2.   Search Engine use links to help determine how well a page should rank in their results.

Once Search Engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords.

When Search Engines are deciding this, through their algorithms they do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. In general, the more high-quality websites that link to your website, the more likely you are to rank well in search results.

We’ve mentioned the words “high-quality” quite a few times. Google’s increasing focus is quality links and filtering out low-quality links, which are not only worthless; they can in fact damage your website rankings!

Many new website owners would be familiar with unsolicited emails or even phone calls (with the phone number ID blocked). These often start with something along the lines of  “Whilst you have an attractive looking website it is not ranking high for your keywords’, etc, etc…….”  Many of these approaches are from overseas and are using a ‘shotgun’ approach, hoping someone will listen and they can capture an unsuspecting customer for SEO services and link building. We will keep advice short here, based on experience and client feedback – simply stay away! Our experience has shown (and we have many examples) of poor quality, low value, cheap link building.

So back to high-quality, relevant links. In terms of link building, website strength or domain authority is one very good reason SEO experts look at to use for links because you want to get links from websites that are very strong.

Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest.

For example, Facebook and Google have a Domain Authority of 100.

Fox News, has a Domain Authority of 97, it’s an authoritative website with high-quality content. Because of this, if you get a link from say Fox News or other authoritative websites, it SEO-Melbouneis a signal to Google that you have a good website, too. So in simplicity if the links you get are from strong domains, they will pass more strength to your own website, which is a clear signal to Google that you have a good site that deserves to rank well.

There are of course many other factors associated with high-quality link building including the competitive nature of the industry you compete in, the core keywords you wish to rank for, the anchor text used for links, the originality of your link content, the diversity and relevance of your links and a whole lot more!

Our Final Word on Link Building

Whilst link building can be complex and time-consuming, it is a mandatory marketing investment that any website owner should allow for and wants to gain a long-term positive impact on their Search Engine Rankings and website traffic volume versus their competition.

Ultimately this can result in increased business derived for your website and most importantly an increase in your income.

 

What is SEO: Understanding the importance in 2015

What is SEO: Understanding the importance in 2015

We are constantly building websites for clients in Melbourne and throughout Australia. Many of our new clients are either new businesses, or ones that have been established for some time, who now want to embrace the Internet with their own website.

Some think, “If they build it – they will come,” and we wish that was true. However, simply building a website is not the only piece of the online success puzzle – you also have to be found and stand out.
In this article we answer some basic questions we are often asked when discussing the importance of building a website that is search engine optimised as well as performing ongoing SEO.

SEO-BasicsWhat is SEO?

SEO stands for Search Engine Optimisation. In other words, making it easier for your current and potential customers to find your website through search engines like Google and Bing
There are hundreds of factors that influence the list of websites a search engine returns when you search for something. However, to return this list of websites, essentially the search engines delve deep into their database of the billions of web pages they have indexed and do two main things: first, they look for the results that are relevant to your query, and second, they rank those relevant results in order of perceived importance.
SEO is designed to influence the “relevance” and “importance” of your website to the search engines for the search terms that people may use to find your products or services. The goal is to have your website ranked highly by the search engines for these queries.

How can SEO help my business?

With proper SEO on your website, more people can find you online which means more potential customers and revenue for your business. Whether the purpose of your website is to drive customers into your brick and mortar store, to have them pick up the phone and call you or to make a purchase online, SEO gets people to your website.

Why do I need SEO?

The Internet reaches more people than any television commercial, newspaper or magazine advertisement or radio commercial. Compared to these mediums, promotional dollars put towards SEO can provide some of the biggest returns on any investment you can make for your business by driving lead generation, marketing, brand awareness and just about everything in between which all lead to increased revenue.

Can SEO really work for my business?SEO-services-melbourne

SEO works for any and every business, service, brand, event, or other online entity you can imagine. It allows you to put your business in front of the people who are actively searching the queries that are relevant to your business.

The world of SEO is complex and constantly changing with hundreds of factors influencing any website. Having a website built well from an SEO perspective is part of the puzzle for success, however ongoing SEO is the key for higher rankings and on-going success.

In 2015 Clark Marketing & Design will be releasing a strictly limited number of outstanding value SEO packages, each customised for specific businesses and industries. If part of your 2015 marketing plans are to really get your website firing and ranking high, we suggest you call us to find out more, or email us at info@clarkmarketing.com.au

Google stops using PageRank

Google stops using PageRank

google-toolbar-pagerankPageRank is one of many factors that determines where your web page appears in search result rankings.

PageRank (PR) is a quality metric by Google. The values one to ten determine a page’s importance, reliability and authority on the web according to Google and is assigned to individual pages within a website, not the entire website.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It’s one of many factors used to determine which pages appear in search results.

The last Google Toolbar PageRank update was on December 6th 2013 and since then rumours in SEO circles have been that Google would stop using the PageRank Metric to judge websites!

But now, Google’s John Mueller wrote it out in a Google Webmaster Help thread saying Google “have no plans to do further updates,” around PageRank.

SEO Quick Tip – checking your website rankings.

SEO Quick Tip – checking your website rankings.

SEO-MelbouneLike most website owners, you are most likely to be continually or periodically checking on how your website is ranking for your keywords and key phrases.

To get the best and most accurate results, you’ll want to periodically clear your cache, and you should do this before checking your search engine results rankings.

Why? Well every internet browser Safari, Chrome, Firefox etc, comes with a cache, also known as temporary internet files. Every time you open up a web page, data is sent to the cache, which it then stores for your next visit. It’s an essentially way for your computer to remember places you’ve been and not have to load everything again, because if anything on that web page you have visited previously is still the same , such as text and images etc, the cache faster can recall the information and load the page much faster. The cache is an important in making your web browsing experience faster and smoother.

There are however some disadvantages if you are trying to check your websites rankings. In terms of SEO checks, caching can actually work against you especially if you’ve been researching the competitions websites.

Google uses your cache to decide what search results to need to see, which is usually helpful. Google may in fact look into your cache and prioritise the results based on your previous browsing history. This can give you a skewed ranking of your true website ranking for particular keywords.

SEO-TipAnswer. To get the best and most accurate results, you’ll want to periodically clear your cache for the web browser you are using. If you are uncertain on how to do this for your particular web browser simply Google “Clear Cache and your web browser type” you’ll find some simple straight forward details on how.

 

 

 

 

 

Web Design – Domain Names

Web Design – Domain Names

A domain name is your online address on the Internet. All computers on the Internet have a unique identifying number – an Internet Protocol address. Because this address is difficult to remember, we use a domain name – a unique name that corresponds with an Internet Protocol address.

We are often asked by clients does our website domain name need to be exactly the same as our registered business name? The simple answer is NO.

A domain name is promoted so that customers can easily find your specific goods or services. Each website has its own distinct domain name, allowing it to be distinguishable from other sites.

Tips on choosing a Domain Name

Here are some tips on selecting a domain name for your business.

Keep it short

Short domain names are easier to remember, and are also easier to fit on business cards and other marketing materials.

Keep it simple

Make it easy to type and easy to spell.

Make it memorable

If it’s memorable visitors are more likely to pass it on and remember it in the future.

Make it unique

Choose something unique—if your domain name is similar to your competitors it may confuse your customers.

Make it relevant

Choose keywords or phrases that potential customers will be searching for. Research this by doing a keyword search in Google and seeing which websites show up and how they’re ranked.

Avoid using numbers

Try to avoid using numbers if you can, particularly the number 0 which is easily confused with the letter O.

Choose the right extensions

If you have an international scope then go for the Top Level Domains, such as .com, .net and .org. If you’re aiming for the Australian market only then go for the .au domain names, such as .com.au, .net.au and .org.au.

Do it now!

Domain names are unique, so secure yours as soon as you can before someone else snaps it up!

Once you’ve found the perfect domain name, it’s a good idea to register variants of it. It will protect your brand and online identity, and drive more traffic to your website.

Does you need help in researching and selecting the right domain name? We are happy to help and advice you . Call us now on 03 9739 5445 or contact us on line.

Got any tips or comments on Domain names, please let us know by commenting below.

 

Google’s Algorithm recent updates ~ overview

Google’s Algorithm recent updates ~ overview

There’s been a lot of activity with Google algorithm updates recently and over the past year. Whilst these Google updates can be immensely complicated Google is simply trying to do what it does best. That is it tries to provide searchers with the best and most relevant information that they need, matching searches with websites that provide the relevant information.

These updates can affect your website search engine results rankings. You may have heard the terms Google Panda, Google Penguin, Hummingbird and the Google Payday Loan algorithm updates.

These algorithm updates look at many, in fact sometimes hundreds of different factors in order to rank websites. So what do the most recent Google updates all mean? Well here’s a very basic, straightforward guide as to what they are about. The explanations below are very much simplified and designed not to overwhelm you with technical details, just to provide a basic understanding of what’s been happening and what could be affecting your website search engine results page rankings.

Google’s Payday Loan algorithm

This is the most recent of Google algorithm updates (v2.0) and has been occurring over recent weeks (the first version v1.0 was announced around 12-months ago). According to “the Guru” at Google Matt Cutts advised that it targeted spammy type websites. The information surrounding this update remains “unelaborated on.” The Payday Loan algorithm targets search queries such as “viagra”, “casinos”and other keywords that are often targeted by spammers. Unfortunately, Google (as they often do) does not explain what this means in detail.

SEO-services-melbourneGoogle Panda and Google Penguin

The Panda algorithm targets websites with low quality content. For example, the Panda algorithm makes sure that web pages with automatically created or very shallow content don’t get high rankings in Google’s search results. This also applies to such things as duplicated content, the same or similar pages, or blog articles utilising very similar or slight variations of keywords, whereas the Penguin algorithm targets website that get artificial links. Links are important to your website, in a way they are like a positive vote for your site ~ that is provided they are relevant and respected. The Penguin algorithm targets website that get artificial links, for example it may penalize websites that are linked with paid links. In many cases these paid links have no relevance to the linking website. Overall Google doesn’t like links from automated linking schemes and this is not encouraged for quality search engine optimisation, whereas good quality relevant links are generally positive for a website.

HummingbirdSEO-melbourne

The Hummingbird algorithm’s goal was for Google to better understand a user’s search query and subsequently provide the user with the most relevant results. There is some speculation that changes were necessary in order for Google’s voice search to be more effective, that is being able to interpret what the user is actually asking or searching for. For example if someone searches for say, “Best place for a family lunch in Ringwood, ” Hummingbird is able to interpret that by “place” the user would most likely be interested in results that show “restaurants.”

What does this all mean for my website?

The Internet is becoming increasingly competitive and complex. Websites and their content are really a ‘living, evolving, active being.’ All websites should be regularly reviewed and updated, the focus should be on creating the best website possible for users. Google’s goal is to deliver the best answers to people who are searching. If you can produce regular, up-to-date relevant content, as well as content that answers people’s search queries and questions, refrain from using unscrupulous SEO tactics, avoid buying links, conduct positive link building and invest in quality SEO services then you’re on the right track to good search engine results page rankings.

Have you experienced any drops or increases in rankings? Let us know by commenting below.