Website Design ~ Creating Content for your website

Website Design ~ Creating Content for your website

Text content is considered KING when you are considering your website design and inclusions for a number of key reasons:

  • It is what Search Engines are looking
  • It is what people are looking for.
  • It’s what drives visitors to your site and turns prospects into leads.

Google continues to search out high-quality relative content to search queries. To ensure you get the best rankings, you should have high-quality relevant content on your website. And this should include written content, along with videos or even podcasts.

Quality content is a definite must have for any website. So what should you consider when gathering information and data for website content?

Here are some tips:

Offer unique content. People love this and so do Search Engines.

Know your audience. Providing content that is specific to your prospective clients and buyers will keep them coming to you rather than your competitors.

Provide value through educational content that answers prospective clients’ questions.

Keep your content fresh. Having news that’s years old still sitting on your websites homepage won’t make a great impression. Search Engines aren’t fans of outdated content either.

Include evidence when needed. If your stating facts, numbers, awards or testimonials etc., try to back it up with a source.

When you have got your content and inclusions, there are some basic questions you should ask yourself:

  • Will people know what I do within seconds?
  • Will they understand what website page they’re on and will they understand what it’s about and what it offers?
  • Will they know what to do next – do you have an appropriate call to action?
  • Does it state why they should they buy, contact, phone, email, subscribe etc. from you instead of from someone else’s website?

Finally, make sure you create a few headlines and sub-headline for your content and make sure you include a clear call-to-action.


New Google Mobile Algorithm Date Announced

New Google Mobile Algorithm Date Announced

SEO Melbourne

Google has announced  the specific date for the rollout of the new algorithm to commence rolling out.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimised for their devices.”

It’s good news if you’ve recently overhauled and updated your website – but for businesses with older websites, that are not mobile-friendly, this has the potential to have a devastating effect on businesses if you rely on mobile search.

Read the Google announcement here.

See our previous blog re: Mobile SEO Warnings here

Mobile SEO Warnings

Mobile SEO Warnings

Google has been going on about getting your web site mobile friendly and optimised for at least the last year. We’re seeing a massive upswing in mobile usage especially in the last twelve months and it’s not unusual to see web sites with a high percentage of mobile usage.

Now Google have been making official announcements and warnings that state if your website is not meeting Google’s requirements for mobile users, your website will lose rankings in mobile search!

Here’s an example of a message direct from Google:


You can’t afford to ignore these Google warnings, especially if you rely on mobile search for high rankings, and whilst we have not seen any significant shifts in client’s mobile search rankings at this stage, for Google to make these warnings on a mass scale, it basically implies that something must be coming in terms of a new Google Algorithm for mobile searches.

So if you were ranked number 1 for something in Google mobile search and that page is not optimised for mobile, then you could be saying goodbye to the rankings and traffic!

How to check if your website is mobile-friendly

Google has a tool that enables you to check if your website is mobile-friendly. It’s simple and straightforward to use; simply enter the URL of your website, click the analyze button and it will quickly give you a result.

Here’s the link:

All going well, if your website is mobile –friendly you will get a message like this:


Websites that pass Google’s test will be labeled with “mobile-friendly” on Google’s search result pages for mobile

What can you do if your website fails the test?

Unfortunately many older websites may fail the test, even some that have just been built in the past 12 months! The ‘fixes’ will be very much dependant upon each individual website, its age and the platform it was originally built on.

If your website fails the test we suggest you contact us direct for alternate solutions to ensure your website becomes mobile-friendly.

The overriding message here is the growth in mobile has and will continue to be significant and therefore it’s time to get your website in order or be lost in Google mobile search!

UPDATE: Date for new Google Mobile Algorithm Announced – get the details here.


The Key to Website Success in 2015 and beyond

The Key to Website Success in 2015 and beyond

The ever-evolving landscape of Search Engine Optimisation (SEO) is always changing. The competition for website online visibility and rankings is becoming an increasingly bewildering, daunting and elusive task for many businesses wanting to get into the top positions on Google.

Many website owners think that it’s ‘Them v’s Google.’ That if they get all their on-page SEO perfect they’ll be at the top of the search results. They are WRONG!

It’s ‘You v’s ‘Your Competition.’ You need to see what your competition is doing compared to your website both on-page and off-page. Of course getting the on-page SEO factors right on a website is essential to help your website rank well.

But what about the off-page factors, what about high quality backlinks? This is an area that will have long-term benefits for any website, yet many new website owners overlook or neglect to take time to understand the benefits.

For this reason this article gives a basic understanding of website links and link building.

Link-Building-SEOWhat is a Link?

Link building is the process of acquiring hyperlinks usually just called a link from other websites to your own. A link is a way for users to navigate between different pages on the web. Search Engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.


Why is Link Building important for SEO?

High quality, relevant inbound links increases your sites authority and will have a long-term beneficial impact on your search results, traffic and your income.SEO-Services-Melbourne

There are two main ways that Search Engines use links:

1.   Search Engines use links to discover new web pages.

2.   Search Engine use links to help determine how well a page should rank in their results.

Once Search Engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords.

When Search Engines are deciding this, through their algorithms they do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. In general, the more high-quality websites that link to your website, the more likely you are to rank well in search results.

We’ve mentioned the words “high-quality” quite a few times. Google’s increasing focus is quality links and filtering out low-quality links, which are not only worthless; they can in fact damage your website rankings!

Many new website owners would be familiar with unsolicited emails or even phone calls (with the phone number ID blocked). These often start with something along the lines of  “Whilst you have an attractive looking website it is not ranking high for your keywords’, etc, etc…….”  Many of these approaches are from overseas and are using a ‘shotgun’ approach, hoping someone will listen and they can capture an unsuspecting customer for SEO services and link building. We will keep advice short here, based on experience and client feedback – simply stay away! Our experience has shown (and we have many examples) of poor quality, low value, cheap link building.

So back to high-quality, relevant links. In terms of link building, website strength or domain authority is one very good reason SEO experts look at to use for links because you want to get links from websites that are very strong.

Domain Authority is calculated by Moz and runs on a scale of 0-100, with 100 being the highest.

For example, Facebook and Google have a Domain Authority of 100.

Fox News, has a Domain Authority of 97, it’s an authoritative website with high-quality content. Because of this, if you get a link from say Fox News or other authoritative websites, it SEO-Melbouneis a signal to Google that you have a good website, too. So in simplicity if the links you get are from strong domains, they will pass more strength to your own website, which is a clear signal to Google that you have a good site that deserves to rank well.

There are of course many other factors associated with high-quality link building including the competitive nature of the industry you compete in, the core keywords you wish to rank for, the anchor text used for links, the originality of your link content, the diversity and relevance of your links and a whole lot more!

Our Final Word on Link Building

Whilst link building can be complex and time-consuming, it is a mandatory marketing investment that any website owner should allow for and wants to gain a long-term positive impact on their Search Engine Rankings and website traffic volume versus their competition.

Ultimately this can result in increased business derived for your website and most importantly an increase in your income.


What is SEO: Understanding the importance in 2015

What is SEO: Understanding the importance in 2015

We are constantly building websites for clients in Melbourne and throughout Australia. Many of our new clients are either new businesses, or ones that have been established for some time, who now want to embrace the Internet with their own website.

Some think, “If they build it – they will come,” and we wish that was true. However, simply building a website is not the only piece of the online success puzzle – you also have to be found and stand out.
In this article we answer some basic questions we are often asked when discussing the importance of building a website that is search engine optimised as well as performing ongoing SEO.

SEO-BasicsWhat is SEO?

SEO stands for Search Engine Optimisation. In other words, making it easier for your current and potential customers to find your website through search engines like Google and Bing
There are hundreds of factors that influence the list of websites a search engine returns when you search for something. However, to return this list of websites, essentially the search engines delve deep into their database of the billions of web pages they have indexed and do two main things: first, they look for the results that are relevant to your query, and second, they rank those relevant results in order of perceived importance.
SEO is designed to influence the “relevance” and “importance” of your website to the search engines for the search terms that people may use to find your products or services. The goal is to have your website ranked highly by the search engines for these queries.

How can SEO help my business?

With proper SEO on your website, more people can find you online which means more potential customers and revenue for your business. Whether the purpose of your website is to drive customers into your brick and mortar store, to have them pick up the phone and call you or to make a purchase online, SEO gets people to your website.

Why do I need SEO?

The Internet reaches more people than any television commercial, newspaper or magazine advertisement or radio commercial. Compared to these mediums, promotional dollars put towards SEO can provide some of the biggest returns on any investment you can make for your business by driving lead generation, marketing, brand awareness and just about everything in between which all lead to increased revenue.

Can SEO really work for my business?SEO-services-melbourne

SEO works for any and every business, service, brand, event, or other online entity you can imagine. It allows you to put your business in front of the people who are actively searching the queries that are relevant to your business.

The world of SEO is complex and constantly changing with hundreds of factors influencing any website. Having a website built well from an SEO perspective is part of the puzzle for success, however ongoing SEO is the key for higher rankings and on-going success.

In 2015 Clark Marketing & Design will be releasing a strictly limited number of outstanding value SEO packages, each customised for specific businesses and industries. If part of your 2015 marketing plans are to really get your website firing and ranking high, we suggest you call us to find out more, or email us at

Google stops using PageRank

Google stops using PageRank

google-toolbar-pagerankPageRank is one of many factors that determines where your web page appears in search result rankings.

PageRank (PR) is a quality metric by Google. The values one to ten determine a page’s importance, reliability and authority on the web according to Google and is assigned to individual pages within a website, not the entire website.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
It’s one of many factors used to determine which pages appear in search results.

The last Google Toolbar PageRank update was on December 6th 2013 and since then rumours in SEO circles have been that Google would stop using the PageRank Metric to judge websites!

But now, Google’s John Mueller wrote it out in a Google Webmaster Help thread saying Google “have no plans to do further updates,” around PageRank.