Google rankings and keeping your website up to date

Google rankings and keeping your website up to date

Having just completed a review of a prospective new clients website, which wasn’t ranking well with Google, the client basically wanted to find out why. The site itself was built around 3 years ago. We discovered 4x key issues, which, whilst applicable to this client, anyone who has an older website should take note of and do some quick checks to see if they fall into the same categories.

These are 4x simple checks you should consider reviewing and adjust accordingly to improve not only your Google rankings, but also your prospective clients experience when they find your website:

1. Make sure you have a responsive design.

In the past, this may not have been such a priority, but mobile compatibility (for over a year) is now crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks good and works correctly on the small screens, i.e. a responsive design.

You can do a quick mobile friendly test here to see if your website adheres to the latest Google practices.

2. Update and edit your Title & Description tags.

If the Title and Description Tags weren’t formatted correctly in the first place, then you are doing yourself no favours. However, like everything times change. According to Googles latest practices for best SEO Title Tags should be ideally 55 characters with spaces and Description Tags between 150 and 160 characters with spaces, the ideal being 155!

Find out more below:

Best SEO – SEO Basics -Title Tags

Best SEO – SEO Basics Description Tags

3. Identify and remove any duplicate content.

Nothing can kill a website faster and drop its ranking than duplicate content. Duplicated content is also very confusing for Google, so the chances are you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Review all your website content and get rid of this immediately.

4. Add new relevant and unique content

Google loves websites that are frequently updated. Review your existing content ~ is it up-to-date? Have you added new products or services? Can you add new images to the website (fully optimised of course)? Do you have add blog? All these factors can assist improve your SEO results and keep prospective clients updated.

 

Why you should add FAQ’s to your website now!

Why you should add FAQ’s to your website now!

SEO-and-Voice-SearchIt started with Siri, then came Google Now, with Microsoft’s Cortana. Yes were talking about voice search, and it has the potential to transform how your website could be found on the web.

Millions of people are now finding answers simply by talking into their mobile devices.

What is voice search?

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smartphones and other smaller, portable Web-enabled mobile devices has increased the interest and use in voice search.

Voice search enables the user to perform searches quickly and easily with the press of the button. The answers to their search queries are fast and generally reliable.

How Does Voice Search Affect SEO?

Voice-Search-SEO

The big difference between voice and traditional search is in the phrasing.

It seems that when we use voice search, we tend to search the way we speak – conversationally, and often in the form of a question. So if one of your website goals is to secure new potential clients or provide a better service by providing some answers about your business from voice searches conducted on Google and other Search Engines you should be considering how you phrase your website content. Two ways are to consider including a question and answer-based copy to your website.

You could also do this via a FAQ (Frequently Asked Questions) page, or even create a Q&A (Question and Answers) feature on your website.

 

Ways to improve images for SEO – SEO Basics

Ways to improve images for SEO – SEO Basics

SEO-tips-melbourneImages on a website can make the user experience a more memorable one, but they also need to be read and understood by Search Engines. This, of course, is in addition to the images loading quickly and being optimised for the web, with the goal to reduce the file size as much as possible, without sacrificing too much in terms of image quality.

Google and other Search Engines are basically visually impaired, so in order to be beneficial for SEO purpose, it’s important to ensure your images are correctly formatted and have the relevant file names and ALT tags that help Search Engines understand what they are.

When images are downloaded from a camera,they often have a meaningless file name such as IMG00015r, so give them a new file name that’s relevant and descriptive, making it easier for search engines to understand them, e.g. Web-Services-Melbourne.JPG

Alternative text is used to highlight and identify an image when you hover over it with your mouse cursor. It also shows as text to all users when there are problems rendering the image. By including Alternative Text or Alt Text you can describe the content of your picture to a Search Engine.

 

SEO Services Melbourne

Example of ALT text

Because Images are an important part of Search Engine Optimisation, here is a checklist to help.

Image Optimisation Checklist:

  • Do your image file names contain keywords or relevant text?
  • Do you have alt text for all images on your website?
  • Do the alt text for images on your website contain keywords?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

 

SEO Basics – Heading Tags

SEO Basics – Heading Tags

SEO-tips-melbourneUnlike Title Tags and Description Tags, which are visible on a Search Engine Results page, a Heading Tag is visible on the web page, it will usually be the largest text that stands out.

In comparison to normal text its shown more like this:

This is a Heading 

 

It is important from Search Engine point of view as Search Engines may acquire the information about the page from the heading tag, especially h1 tag.

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Example of h1 Heading Tag

There is no character limit to a heading tag but it is normal to keep it as short as possible, to capture the visitor’s eye. To help with the SEO, the heading tag should contain your targeted keyword. It is also recommended that the keyword is placed towards the start of the heading tag.
You can have more than one heading tag on a page, but it should be in a hierarchy of h1 to h6.

Heading Tag Optimisation Checklist:

  • Do you have a h1 tag on each web page?
  • Do you have your targeted keyword in the h1 tag and is it placed towards the beginning of the tag?
  • Is the heading tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

 

Official: Google’s top 3 ranking factors for websites

Official: Google’s top 3 ranking factors for websites

In a rare admission, just last week, Google has confirmed the top three ranking signals in Google’s search ranking algorithm, for which it ranks websites.

In a question and answer session on YouTube, Google’s Andrey Lipattsev, the Search Quality Senior Strategist at Google revealed Google’s most important website ranking factors:

1 & 2. Links that point to your website and the website content (are equally important)

3. RankBrain (Google’s new machine learning technology)

Now whilst this may come as no surprise to many in SEO circles, what was surprising was the fact that Google’s Andrey Lipattsev straight out answer with little hesitation. Generally Google, most often when asked about their ranking Algorithms will answer in a very round about, non-specific way! It’s nice to have a straight answer and confirmation!

RankBrain was disclosed as the third most important ranking signals which is a new method Google uses to interpret a “very large fraction” of the search queries they see every day, using artificial intelligence to try to guess what a searcher’s query is referring to.

And whilst there are hundreds of signals Google uses in its search ranking algorithm, the equal top two; links and content are keys that anyone who wants their website to rank for should initially focus on.

Here’s the full YouTube video, what was said re above can be found at the 30 minute mark. (Just fast-forward if you want!)

 

SEO Basics – URLs

SEO Basics – URLs

SEO-tips-melbourneA URL or Uniform Resource Locator is readable text that was designed to replace the numbers (IP addresses, e.g. 101.182. 59.77) that computers use to communicate with web servers.

It’s the main text that describes an online document and usually targets keywords present in the content of the web page and helps return relevant pages with Search Engines.

http://www.asphaltmelbourne.com.au/asphalt-driveways-melbourne/

Example of a URL

The URLs on website say a lot about a site’s architecture and often is considered important for SEO as well as usability.

URLs describe a site or page to visitors and search engines. They should ideally be as descriptive but as brief as possible. By keeping the URL accurate, relevant and compelling helps ranking well with Search Engines.

Keep the URLs clean and fill them with keywords or words that aptly describe the content.

URLs Optimisation Checklist:

  • Do you have short and clean URLs?
  • Do you have keywords in your URLs placed towards the beginning?
  • Do you use hyphens in URLs to separate words where necessary for readability. (Hyphens are preferred to underscores)?
  • Avoid using special characters in your URLs. Specifically avoid using commas, semicolons, colons, spaces, quotes, etc. in your URLs.

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.