SEO Basics – Heading Tags

SEO Basics – Heading Tags

SEO-tips-melbourneUnlike Title Tags and Description Tags, which are visible on a Search Engine Results page, a Heading Tag is visible on the web page, it will usually be the largest text that stands out.

In comparison to normal text its shown more like this:

This is a Heading 

 

It is important from Search Engine point of view as Search Engines may acquire the information about the page from the heading tag, especially h1 tag.

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Example of h1 Heading Tag

There is no character limit to a heading tag but it is normal to keep it as short as possible, to capture the visitor’s eye. To help with the SEO, the heading tag should contain your targeted keyword. It is also recommended that the keyword is placed towards the start of the heading tag.
You can have more than one heading tag on a page, but it should be in a hierarchy of h1 to h6.

Heading Tag Optimisation Checklist:

  • Do you have a h1 tag on each web page?
  • Do you have your targeted keyword in the h1 tag and is it placed towards the beginning of the tag?
  • Is the heading tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

 

Official: Google’s top 3 ranking factors for websites

Official: Google’s top 3 ranking factors for websites

In a rare admission, just last week, Google has confirmed the top three ranking signals in Google’s search ranking algorithm, for which it ranks websites.

In a question and answer session on YouTube, Google’s Andrey Lipattsev, the Search Quality Senior Strategist at Google revealed Google’s most important website ranking factors:

1 & 2. Links that point to your website and the website content (are equally important)

3. RankBrain (Google’s new machine learning technology)

Now whilst this may come as no surprise to many in SEO circles, what was surprising was the fact that Google’s Andrey Lipattsev straight out answer with little hesitation. Generally Google, most often when asked about their ranking Algorithms will answer in a very round about, non-specific way! It’s nice to have a straight answer and confirmation!

RankBrain was disclosed as the third most important ranking signals which is a new method Google uses to interpret a “very large fraction” of the search queries they see every day, using artificial intelligence to try to guess what a searcher’s query is referring to.

And whilst there are hundreds of signals Google uses in its search ranking algorithm, the equal top two; links and content are keys that anyone who wants their website to rank for should initially focus on.

Here’s the full YouTube video, what was said re above can be found at the 30 minute mark. (Just fast-forward if you want!)

 

SEO Basics – URLs

SEO Basics – URLs

SEO-tips-melbourneA URL or Uniform Resource Locator is readable text that was designed to replace the numbers (IP addresses, e.g. 101.182. 59.77) that computers use to communicate with web servers.

It’s the main text that describes an online document and usually targets keywords present in the content of the web page and helps return relevant pages with Search Engines.

http://www.asphaltmelbourne.com.au/asphalt-driveways-melbourne/

Example of a URL

The URLs on website say a lot about a site’s architecture and often is considered important for SEO as well as usability.

URLs describe a site or page to visitors and search engines. They should ideally be as descriptive but as brief as possible. By keeping the URL accurate, relevant and compelling helps ranking well with Search Engines.

Keep the URLs clean and fill them with keywords or words that aptly describe the content.

URLs Optimisation Checklist:

  • Do you have short and clean URLs?
  • Do you have keywords in your URLs placed towards the beginning?
  • Do you use hyphens in URLs to separate words where necessary for readability. (Hyphens are preferred to underscores)?
  • Avoid using special characters in your URLs. Specifically avoid using commas, semicolons, colons, spaces, quotes, etc. in your URLs.

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

SEO Basics – Description Tags

SEO Basics – Description Tags

SEO-tips-melbourneThe Description Tag (also known as Meta Description) is very important for potential visitors to encourage them to visit your web site and is commonly used on Search Engine Results pages (SERPs) to display preview snippets for a given page.

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Example of a Description Tag as seen in Search Engine Results Page

Whilst Description Tags are no longer officially a ranking factor they are extremely important in gaining user click-through.

The Description Tags should use keywords intelligently, but more importantly, create a compelling description that a searcher will want to click. The description should optimally be between 150-160 characters with spaces.

Description Tag Optimisation Checklist:

• Does your Description Tag contain your targeted keywords?
• Is your Description Tag content between 150-160 characters with spaces?
• Does your Description content help users understand better what your web page is about?
• If relevant to your web page does it include a phone number?
• Is your Description Tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

 

SEO Basics -Title Tags

SEO Basics -Title Tags

SEO-tips-melbourneA Title Tag is one of the most important on page SEO elements on a web page.

It’s the main text that describes an online document and usually targets keywords present in the content of the web page and helps return relevant pages with Search Engines.

SEO Melbourne

Example of Title Tag as seen in Search Engine Results Page

Because Title Tags are an important part of Search Engine Optimisation, here is a checklist to help.

Title Tag Optimisation Checklist:

• Do you have your most important keyword in your Title Tag?
• Do you have the keyword placed towards the beginning of the Title Tag?
• Is your Title Tag within 55 characters with spaces?
• Is your Title Tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

SEO or Search Engine Optimisation

SEO or Search Engine Optimisation

SEO-MelbourneSEO or Search Engine Optimisation

Being involved in Search Engine Optimisation or SEO for many of our Melbourne and interstate clients we sometimes take things for granted. One occasion, which occurred recently was with a new client where we were briefly discussing a suggested online strategy for their proposed website in terms of SEO. The client began to look at us with a very ‘glazed expression!’

What we took as a ‘given,’ being that they had a basic understanding of what SEO was, they in fact, as a new business owner, simply had no idea of what SEO was, and had only vaguely heard of the term SEO.

Hence we thought it useful to write this very, very simple explanation of what SEO is.

What Is SEO – A Simple Explanation?

Search Engine Optimisation, often referred to as SEO, is the process and the list of methods used to bring a website or web page to a high-ranking position on a search engine results page. The higher the website or website page is listed on Search Engine such as Google or Bing, the more likelihood the website will be clicked on and visited compared to other websites that are found on the second page or third page of a Search Engine.

Why is SEO Important?

There are currently around some 14 Trillion, that’s 14,000,000,000,000 web pages on the World Wide Web and every website and keyword or keyword phrase (what you type into a search bar when searching) is different. Search Engines such as Google are very, very clever, as well as being incredibly complex and secretive in interpreting the search queries to give the most relevant results

Search Engine Optimisation through the process of tailoring a website’s structure, content and linkages with other sites helps improve its visibility in the search results, in other words, SEO helps your website get found online.

The competition for website online visibility and rankings is an increasingly daunting and elusive task for many businesses wanting to get into the top positions on Google. However with quality SEO that is applied to your website getting to the top of Google rankings can have a very positive impact on your business and more importantly, can increase your income!