Images on a website can make the user experience a more memorable one, but they also need to be read and understood by Search Engines. This, of course, is in addition to the images loading quickly and being optimised for the web, with the goal to reduce the file size as much as possible, without sacrificing too much in terms of image quality.
Google and other Search Engines are basically visually impaired, so in order to be beneficial for SEO purpose, it’s important to ensure your images are correctly formatted and have the relevant file names and ALT tags that help Search Engines understand what they are.
When images are downloaded from a camera,they often have a meaningless file name such as IMG00015r, so give them a new file name that’s relevant and descriptive, making it easier for search engines to understand them, e.g. Web-Services-Melbourne.JPG
Alternative text is used to highlight and identify an image when you hover over it with your mouse cursor. It also shows as text to all users when there are problems rendering the image. By including Alternative Text or Alt Text you can describe the content of your picture to a Search Engine.
Example of ALT text
Because Images are an important part of Search Engine Optimisation, here is a checklist to help.
Image Optimisation Checklist:
- Do your image file names contain keywords or relevant text?
- Do you have alt text for all images on your website?
- Do the alt text for images on your website contain keywords?
If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.