Why Blogging Will Help Your Website

Why Blogging Will Help Your Website

Why Blogging Will Help Your Website – 5x Key Reasons

Good quality, regular blogs will help your website, it can increase visibility, attract more customers and highlight your services, expertise and more!

What is a blog?

A blog is a regular update to a website or web page. It’s often written in an informal or conversational style.

Reasons-Why-Blogging-Will-Help-Your-Website

What does a blog do?

Content marketing is very much alive and a vital aspect to any website. Okay, so you may think that people read less physical printed content and books these days, but it doesn’t mean they read less! Now, because of the convenience, people mostly read or gain information they are after from the Internet. What’s more, they could be reading your website content!

A well-made, frequently updated blog can attract new customers to your website; it can convince them that your products or services are worth engaging and it can keep them coming back for more.

A professional blog added to your website is a great investment. Of course, you have to either put aside your own time and effort to write engaging content or hire a professional copywriter to do it for you on a regular basis.

Once you have your blogs written, the other key to maximising the value of the blog content is having it formatted and optimised for SEO purposes when you are physically adding the blog to your website. We won’t go into detail here, but this is something that Clark Marketing & Design can assist you with, as part of our SEO and website services.

Now let’s look into the key reasons why you should add blogs to your Company’s website and the advantages that can be gained.

1. A Blog is great for Search Engine Optimisation (SEO) – It can increase visibility for your website

What-does-a-blog-doLet’s say you’re looking for information relating to creating a better website user experience for your clients, and type into Google “creating better website user experience.” The first page of organic results on Google will most likely link you to various website blogs relating to this subject. The chances that your search will stop right there, and you’ll go to the various blog page for more information are very high. What’s happening here is that the Google algorithm has decided that the blog posts provide the most valuable information regarding this query.

These blogs usually contain valuable information, and whilst they may not be directly selling or promoting something, the simple fact is that someone has found your website and because of the nature of the query and search, it’s most likely to be highly relevant to their needs. In fact, a blog can answer many specific different queries and bring many people to your website and once there they will immediately become aware of your product or services. The more high-quality content your website has, the more valuable it will be to Google. And the better your visibility and traffic.

2. A blog highlights your expertise.

A well constructed blog can show your prospective customers that you’re an expert in your particular field. If you provide free, valuable information for your visitors, they’ll see at once that you know what you’re about!

3. A blog subtly advertises and promotes your products and services

By focusing the content of your blogs on information relating to products and services that you offer, it’s subtly advertising your company on the web. For example, like Clark Marketing & Design who offer SEO services, a series of articles on how to optimise your website for Google should link to the SEO services page.

By doing this, not only do you increase the visibility of your blog on Google and establish yourself as an expert, and you also lead your customers directly to your products or services, potentially providing them with instant solutions to their problems.

4. A blog attracts more customers

SEO means better visibility and more traffic. The expert image you’re building using the blog builds your readers’ trust. And these factors translate into more customers and more sales.
High visibility on the web means that people looking for information relevant to your products and services go directly to your blog. They will notice and become aware of exactly what you do and what you offer. A blog is an excellent marketing tool for any website.

5. A blog keeps your customers coming back

blogs-keep-customers-coming-backDo you have a newsletter or a Social Media Page?
You probably use it to notify your customers once in a while about a new product release, event, special, sale or new service. A blog gives you more reasons to write to your customers. Whenever you publish an especially interesting blog post, you can post it with the relevant link on your Social Media or even write a short e-mail inviting your customers to check it out.

This will increase traffic to your website and help your brand become more present. If they are interested, they’ll read your blog, maybe even buy something or engage your services since they are already on your website. If they find your blog valuable, they’re likely to share the information and tell their friends. Now, what’s not to like about that?

As the web becomes increasingly competitive, adding blogs to your website with good quality content can really help you stand out, increase visibility, highlight your expertise in your field, and attract more customers!

So get blogging!

Creating Better Website User Experience

Creating Better Website User Experience

Providing Better User Experience on Your Website

In order for your site to meet a higher level of success, increased attention and effort should be placed on user experience or UX. It doesn’t matter how optimised your content or how creative your web design is if visitors are having a hard time interacting with it.

Your website only has a few minutes to make a good first impression. Creating an engaging digital experience will give you the momentum to push visitors along the sales funnel. There are many tactics for achieving this, including those listed below.

Website planning for improving user experience

Think of the user first and foremost

Before you even think about colour psychology and other aspects of a custom website design, you should first determine the kind of users you want to target. Look at how they shop, how they find brands, what devices they use, and what products they prefer. Then, change the structure of your site to meet their needs. Don’t be afraid to ask for feedback and make additional tweaks as well.

Remember that less is more

Customers need to be lured in as quickly as possible. This can be done with a clean and simple interface that embraces negative space. Pages should only include necessary information, like what your company is about or how to contact you. There should be some space between each page element too. This will invite visitors to explore on their own with minimal distractions.

Catch the eye with images

Harness the power of visual information in your web design to keep your visitors focused and interested. High-quality imagery in the form of video clips, screenshots, infographics, graphs, and pictures can be effective for connecting with the audience. Not to mention that they make it easier for the user to process and retain your brand message.

Establish a structure to follow

Note the products and services you’re providing then create a framework around them. Ensure that the flow makes sense by emphasising on your main offerings and grouping related goods together. At the same time, post only content that is relevant and informative to your niche. Don’t group everything onto one page or you’ll only annoy and/or confuse your visitors.

Checking-mobile-responsive-design

Make it mobile-friendly

At this point, you should be aware that more and more people prefer phones than desktops when it comes to searching for stuff online. Hence, you should be sure that the web design Melbourne professionals are providing you with is optimised for tablets and smartphones. It should be responsive so that it would be suitable for use on any mobile device.

Make full use of your content

Text is crucial for sharing any piece of information and should be used wisely. Regardless if you’re writing long-form or minimal copy, ensure that it will hook the user and keep them engaged. Apart from being able to provide value to readers, it should also be readable through a smart choice of font types and sizes. Every word you write should serve a purpose in moving prospects towards conversion.

Integrate your social media profiles

You likely already have a presence on social media so you shouldn’t treat it separately from your website. Make it convenient for your audience to share and promote your content on their channels by placing links and buttons somewhere they can easily be noticed. This will also enable you to interact with your customers better.

Call users to take action

Your calls-to-action (CTA) should fit your small business website design as well as draw attention to themselves. Their main purpose is to prompt visitors to do something, be it to subscribe to your newsletter, avail of a free quotation, or download an eBook. So, choose colours that pop, be concise with your words, and place CTAs in strategic spots around your pages.

Need expert help in improving the UX on your site? Don’t hesitate to give us a call on (03) 9739 5445.

We at Clark Marketing & Design offer a wide range of website design services to cater to your every need. Not to mention that we always take into consideration your users when it comes to your project. Find out how we can assist you today.

Google Security Warning Notices

Google Security Warning Notices

Google-Website-Warnings
Google Security Warning Notices for HTTP Sites

Is your website secure?

Before we go on, let’s try to simplify this by explaining a few important terms you will need to know:

What is HTTP :
HTTP stands for HyperText Transfer Protocol. HTTP is the underlying protocol used by the World Wide Web and this protocol defines how messages and data are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.

What is HTTPS:
HTTPS Stands for HyperText Transport Protocol Secure. HTTPS is the same thing as HTTP but uses a secure socket layer (SSL) for security purposes. Therefore, secure websites use the HTTPS protocol to encrypt the data being sent back and forth with SSL encryption.

What is SSL:
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private. To be able to create an SSL connection a web server requires an SSL Certificate.

So what’s happening now? Very soon Google Chrome (version 63) will show ‘Not Secure’ warnings on HTTP websites in three situations:

  1. When a user arrives at a HTTP site.
  2. When a user enters data (such as filling in a contact us form) on an HTTP page.
  3. When a user visits a HTTP website when using an Incognito mode.

In addition, Google will begin sending out notices to website owners that their sites will be tagged as “Not Secure” in Google Chrome beginning in October 2017!

So, what does this mean, what are the practical implications?

Firstly, will your website be affected?

is your website secure

Here are two important questions you need to answer:

  1. Does your site require visitors to input any text? This includes a user simply filling in a contact form, a request for more information form, or even a request for quote form etc.?
  2. Is your website using HTTP:// in the address bar? (i.e. http://www.yourwebsite.com.au)

If you answered “Yes” to both of those questions, you strongly need to consider implementing, an SSL certificate on your website to avoid it showing a “Not Secure” warning in a visitor’s web browser and potentially turning them away from your website!

A secure website is indicated on a web browser by a green address bar and the protocol prefix HTTPS as opposed to HTTP in the website’s URL, these are often found on a website that involves monetary transactions, however, https is the preferred web protocol for the future. In fact, all new websites regardless should be built on the HTTPS protocol. At Clark Marketing & Design this is now a standard inclusion for all new web design.

Whilst you may not have monetary transactions on your website, how might a visitor feel when, once they have gone searching for your products or services, found your website and then decided, yes, I will request a quote and starts to complete a request for quote online form, only to receive a “Not Secure” warning?

So, whilst this new preferred web protocol of https, is basically about making the web a safer place, what can an adding an SSL Certificate, and thus changing from HTTP to HTTPS do for your website and business?

Firstly, it simply makes your website more secure. Displaying the secure message on your site shows your customers your site is fully secured, building a trust connection. Having a secure site helps increase conversions by showing users that their details will be secure and the site is reputable.

Secondly, Search Engines including Google have stated from 2014 that having a secure site will become an important ranking factor and this will only increase in importance in 2017 and beyond. Having a secure site will not only help with your organic ranking efforts but will also have a positive impact on users on your site.

Thirdly, if you have an eCommerce website it qualifies you for accepting payments and helps ensure authentication.

Having a HTTPS site will be as important as having a mobile-friendly website over the coming years.

If you would like to find out more we can advise on HTTP to HTTPS conversions, as well as a range of web and SEO Services

The Value of Search Engine Optimisation

The Value of Search Engine Optimisation

It’s important to be listed on Google’s first result page for the keywords and keyword phrase you want to be found for. If people cannot find your website in the search results, then it’s highly unlikely they won’t visit your website. But how important exactly is it to be listed on Google’s first results page and what’s the value to your business?

A recent study by Ignite Visibility, a premier Internet marketing company based in San Diego in the USA shows the click-through-rates in 2017 by search engine position.

Click-Through-Rates-in-2017-by-Google-Position

The first result gets 44.64% of the clicks and generally, the findings show higher ranking pages in Google have higher click-through-rates because people don’t want to scroll endlessly through the search engine. However, interestingly, position #10 on Google Page #1 gets more clicks than position #6!

Click-Through Rate % in 2017 By Position:

  • Position 1 – 44.64%
  • Position 2 – 28.92%
  • Position 3 – 28.52%
  • Position 4 – 19.50%
  • Position 5 – 20%
  • Position 6 – 14.62%
  • Position 7 – 16.53%
  • Position 8 – 15.02%
  • Position 9 – 12%
  • Position 10 – 17.26%

As we can see there is a clear correlation between ranking position and click-through rates in Google.

What’s the value of high Google rankings for your business?

Having top 10 rankings is great but are the results really worth the time and effort? Here’s a very simple hypothetical example:

Say you run an ad on Google AdWords for a particular keyword that gets 1,000 impressions during a week. 20 visitors click the ad to visit your website.

Of these 20 visitors, let’s say 6 of these visitors purchase something or take on your services and the total profit is $50.

The keyword delivers 20 visitors and 6 buyers to your website. The total profit is $50. That means that the average single visitor who finds your website through that keyword is worth $2.50 to your business (20 visitors created a profit of $50: $50/20 visitors = $2.50/visitor).

In this simple example, 1,000 people search for the keyword every week. If your website was listed as the first result for the keyword, you would get 446 visitors per week (44.64% of all clicks go to the top ranked page, as explained above, this example assumes that all searchers click a listing in the results).

As the average visitors adds $2.50 to your profits (see above) you would earn $2.50 x 446 visitors = $1,115.00 per week with just one top ranking!

Can you afford not to have your website search engine optimised?

Want to find out about our affordable SEO services and how we can help your business and website – check out our SEO services Page and our Exclusive SEO Page.

Creating Valuable Website Content

Creating Valuable Website Content

Creating Valuable Website Content – What Do Searchers Want?

A common goal for any business owner is to increase traffic to their website.

You want to see positive results in traffic and the search result positions.

In 2016, Google rolled a number of new algorithms and updates which affected the way website were ranked in the Google Search Results pages. One of these was the Panda algorithm. The Panda algorithm basically prevents website with poor quality content quality and poor user experience working their way into the top spots of Google’s search results.

So how do you create valuable content that will help your website increase its visibility and rankings?

Let’s stake a step back………you may have thought SEO is all about keywords! Well, it’s still very important to select the right keywords. These should show medium to high average monthly search volume and have a targeted web page for these keywords, as well as include the keywords in the on-page elements of your web pages. However, the strategy needs to go beyond just the right keywords. It needs to be enhanced by creating valuable content that users want and have content that converts.

In order to create valuable content, you first need to think about why a searcher is looking for your types of products or services ~ that is what is their intent, what is the type of content the user is looking for? Knowing this information will enhance any keyword or marketing strategy.

User intent

User intent simply refers to the information that users are looking for when the ‘surf the web.’ For example, if a user was searching for ‘pet dogs,’ he or she might be looking for information about what dog a great with children, or what’s involved in buying a pet dog locally, or for information on particular breeds.

Generally, a user goes does a Google search with the intention to:

  • Learn something.
  • Do something.
  • Go somewhere.

The content to support each of those searches would be very different. If the page has been without an understanding of the user’s intent, the right content may not be included, causing users to leave the site unhappy and look elsewhere.

This means that when planning what keywords to target in your digital marketing campaign, you also want to be sure to ask the following questions:

  • What content would best address my users’ intent?
  • What content will my users and potential customers find the most useful/interesting/sharable?

How to identify user intent?

There are a number of different ways to identify user intent, including asking your customers and staff what sort of information they would typically seek, and find of value when looking for products or services that are similar to yours when doing a Google Search.

Another way is to use Google yourself to gain an insight.

In order for Google to maintain and increase its revenue, it needs its users to continually use it, and to do this it needs to produce accurate results that answer or address each user’s question or intent when they type a query into the Google Search box.

To use Google itself as a tool for understanding user intent:

1. Identify which is the best keyword to target.

2. Perform a Google search for the targeted keyword.

3. Review at least the top five or six results and look at the content on the pages that rank high for.

4. Document the results that are returned and specifically note what type of content most commonly appear at the top of the Google search results for that particular keyword.

This will give you a sense of what content users are looking for when they search for
a keyword or keyword phrase.

For example, a user searching for informational content may search for ‘Best pet dogs for children’ and find results that include a list of the best pet dogs or breed’s suitable for children and families with some photos and relative supporting information.

On the other hand, a user who wants to know what’s involved in buying a pet dog might search for ‘What I need to know for buying a pet dog,’ and would find some information that is relevant and should be considered when buying a pet etc.

Once you identify the user’s intent, it is very beneficial to brainstorm different types of content that you can create that will be better and more valuable to your users.

Remember that the content on the website isn’t for you; it is for your audience – the website users.

For more articles about improving your website and its SEO performance take a look here.

Benefits of a Professional Website Design

Benefits of a Professional Website Design

A Good First Impression is a Must!

In order to succeed in business these days, having an online presence is necessary. Firstly you want your website to be found for your key products and services, and of course, it has to be relevant and up-to-date. But what about the visual web design?

You might think you can get away with a pretty basic look for your website, but in order to attract visitors to your site, again and again, it has to be engaging and eye-catching. Why? Here are three straightforward reasons:

1. Adds Credibility for your Business

Good-Website-Design How many times have you left a web page simply because it looks unattractive, gaudy or confusing?

With a professionally designed website, users would are more willing to engage and explore your website, it adds a strong measure of professionalism and initially establishes a degree of trust and credibility.

With a poorly designed website, some visitors may think your company is a fake, ‘doesn’t really care’ or even bogus simply because little effort has gone into the website design.

 

2. Helps Visitors Navigate around the site

Good-Website-Design-NavigationThe navigation of any website is a very important factor in web design. A well-designed website has simple and intuitive navigation to immediately help users understand how to explore the site and also find relevant information they are looking for.

However, this doesn’t just involve the ad-hoc placement of buttons and links. The design considerations should also include the colour scheme and readability. How do you expect users to get around your site if they can barely read the text, buttons and links? With the proper design, it’s easier for users explore your website content, be engaged, stay on the website longer and take the appropriate action you want them to take.

 

3. Leaves A Good Impression

Best-Website-DesignRemember your website gives users an idea what your company is about. If they leave your site not having understood your ‘what you are about and what you do and offer’, then it’s likely they will not bother to return or remember your brand at all. If the design and content of your website are good then you have a great opportunity to convince potential clients to engage your business for their required products and services. They will remember you, your brand, your products and services.

This may not seem like much, but remember it’s hard to make a second first impression, especially when you consider the choice and competition that exists on the web.

All in all, an attractive and well-designed website is an important step to engage with your desired audience.

If you need help in design or redesigning your website, we can help you!

Take a look at some of our recent website design here.