Online Presence in COVID 19 World

Online Presence in COVID 19 World

Practical On-Line Tips

The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc.

For all the doom and gloom media, there are buyers still seeking normality and now is not the time to ignore or lessen your on-line and digital presence. In fact, much more time is now being spent online whilst quarantines are in play!

There are several steps you should be taking now to ensure your customers can get answers when they’re searching online.

Be sure to update your Google My Business listing to highlight how your business operations have changed during this time. Google have implimented some changes (all most likely temporary) you should also be aware of:

– Review functionality has been disabled.
– New reviews will not be published.
– Business owners cannot respond to reviews.
– Questions & Answers have been temporarily removed.
– Critical health-related businesses get priority.
– Other top priorities for business edits go to open and closed states, special hours, temporary closures, business descriptions and attributes.
– New listings and verifications are delayed.
– Restaurants, cafe’s, grocery stores, and breweries are now allowed to add “Delivery Available” or “Take Away” to their business name.

Utilise your Google My Business listing Feature Posts facility to keep customers informed on the status of your business. These should be updated weekly.

Update your website including messaging regarding what you’re doing about COVID-19, including such things as changes in how clients can contact you (Skype etc).

Update your website including FAQ pages. Many brands, and especially local businesses such as restaurants and cafes need to address common questions regarding how their business practices are adapting to restrictions due to COVID-19.

Update your website including the creation of dedicated pages for COVID-19. For businesses that are significantly impacted by the crisis, it may be necessary to explain how you’re adapting on a dedicated page or right on your homepage.

Utilise your Social Media, to keep customers informed on the status of your business, changes in hours, new ways you can be contacted, answer common questions regarding how your business is adapting to restrictions due to COVID-19.

Send your customers weekly/monthly e-newsletters, so they know you are still there. Let them know how your services will be available during the time of crises. If your database is a bit sparse, now is a great time to build your database. People are soaking up information as quickly as possible and so it is a great time to start getting people engaged and signed up for your business e-communications and newsletters.

Consider implementing Google Adwords if you can afford it, there may be some significantly cheaper keyword options when potentially some of your competitors stop competing or advertising.
 

Marketing can turn out to be a great return on investment in the long term.

 

We don’t pretend all of the above is the solution. It’s just a starting point. Sadly, many businesses will struggle to survive. But there is also opportunity in this market. Those who adapt early, are best placed for the future. Finally think outside the box as once this is over, there will be a lot of new
customers waiting to be served on the other side of COVID-19.

 

For Clark Marketing & Design we have been in recent days inundated with on-line and digital works, changes to websites and other web-related activities as a result of the COVID-19 crisis and currently prioritising works for those businesses that are being impacted greatest.

If we can HELP you – please contact us via phone, email and now skype (ernie.clark2)

Online Presence in COVID 19 World

Why Mobile SEO is critical for your website

Mobile phones have dramatically changed our lives, we utilise their functionality for so many day to day things. One of these is the way we use them is to access information from websites at any time of the day, every day of the week.

Consequently, this has changed SEO, Search Engine Optimisation or simply getting on top of Google and having your website easily found and stand out.

Having a website built and fully optimised for mobile SEO is a key fundamental and crucial because it helps you reach your customers in the right place, at the right time and gives them the very best experience.

Mobile-web-design-SEO

Mobile website traffic has now eclipsed desktop web traffic, not surprising given the convenience and ease of use of mobile phones. Studies have found that people often grab the nearest device, usually their smartphone, to search and look for something on the web to help inform themselves about products or services before making a decision to action, call or buy. In fact, according to Google research, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy!

Mobile SEO and Google’s mobile-first index

Way back in 2016, Google announced the introduction of the Google mobile-first index, meaning Google firstly looks at your website from a mobile phone perspective. Google now uses mobile-first indexing when evaluating all new websites. To get Google to discover and understand your website properly you must ensure and optimise your website so it’s what’s known as mobile crawlable and friendly.

Mobile-Search-Engine-Optimisation

You also need to avoid having your website load unnecessary or large pieces of data and thus when it loads and appears on your mobile phone it’s lightning-fast if you want Google to rank it well. Whilst there are many factors for mobile SEO, one critical factor is the website’s speed. It’s well known that a website that is slow to load on mobile phones, generally longer than a few seconds means your visitors may simply give up, move on and go elsewhere. What’s more it simply, overtime won’t rank well with Google.

This, of course, is in addition to around 200 other factors that are taken into account by Google when evaluating and ranking a website accordingly! Just a few of these include having a well-scripted website with content that is relevant, useful and unique, as well as having the mobile-friendly website correctly structured and formatted. There are also many, many other SEO and other back-end elements, many unseen by the casual user, that are correctly formatted and optimised. What’s more with mobile SEO you have to now consider Google voice search more as users are simple using new and different keyword search terms using Google voice search to find their products and services.

Mobile Search v Desktop search

If we look at the big picture and how mobile web searches have changed over the years, we can look at the total percentage of websites accessed via mobile phone from 2013 to 2019.

Mobile-SEO-Services

As the web continues to evolve, having a fully optimised mobile and search engine friendly website is critically important.  Many websites, some built even just a few years ago should now be audited and reviewed to see if they are fully up to date for mobile phone usage and meet the latest Google standards. Unfortunately, for many websites many of these may need significant updates to maximise their exposure on the web.

If you need your website reviewed, audited, updated or simply advice on how you can increase the performance of your website, you can contact Clark Marketing & Design on 03 9739 5445.

 

Interesting Mobile Use and Google Search Statistics

  • 63% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%
  • Google captures 95% of the mobile search engine market in the U.S
  • Roughly a third of all mobile Google searches are related to location.
  • 65% of clicks on paid Google search results come from mobile devices.
  • The average Click Through Rate for a Google search advert on mobile is 4.1%. That’s nearly a full percentage point higher than the average CTR for a desktop ad—3.17%.
  • Travel & Hospitality advertisers drive higher Click Through Rates on paid mobile results than anyone else.
  • 50% of “near me” Google searches done via mobile result in a store visit.
  • Internet users aged 25-34 spend 3 hours and 45 minutes browsing on their mobile devices in 2019.The global
  • internet population as of October 2019 reached 4,48 billion active users with over 4 billion browsing on their mobile devices.
Online Presence in COVID 19 World

4x Key Things to show Google your Website can be Trusted

Google wants to show credible pages in its search results.

For this reason, Google’s Search Quality Evaluator Guidelines suggest you check the implementation of Google’s E-A-T principles (Expertise, Authoritativeness and Trustworthiness).
Google considers:

Expertise: The expertise of the creator of the web page. If a web page lists authors, Google checks if the author is a trustworthy author.

Authoritativeness: Google checks the authoritativeness of the creator of the web page, the web page itself, and the whole website.

Trustworthiness: Google checks the trustworthiness of the creator of the web page, the web page itself, and the whole website.

4x key things to show Google

There are 4x key things that you can do to show Google that your website is a good website that can be trusted:

1. Create good quality, unique content that is error-free

Creating good quality, unique content is the first step to create trust. The information on your website must be correct. If the content is unique, it’s even better. Remove thin content pages and avoid content that might be misinterpreted or confusing.

2. Remove technical errors from your website

It’s not a good sign if your web pages contain errors, or has not been built or formatted well in the first place, such things as broken links or other errors can contribute to issues.

3. Get links from high-quality websites

If trustworthy websites link to your website, Google will trust your website more. Link building increases the ‘health’ of your website.

4. Show Google your website can be trusted

Add your full address to your website. Make it easy to contact you. Show your contact phone number. Have an ‘About us’ page on your website that clearly describes your business. If your website features articles from different authors, each author should have a page with additional information about the author.

Third-party reviews, listings in business directories and customer testimonials can also help to create trust.

Follow the above 4x tips to help your website be more easily found in the Google search engine results pages. Everything you do that can help create credibility online and offline will be good and positive for your website.

Online Presence in COVID 19 World

Getting found in Google – Why Website Text is so Important

Writing and readability of your website pages is a very important part of good SEO. Your website text needs to satisfy your users’ needs. This, in turn, will help your rankings.

Getting-found-on-GoogleWe know that Google understands website text. Think about it: one of the most important things Google has to do is match what the user types into the search bar to a search result and show relevant websites. In fact, we know that in recent times, Google has taken some major steps when it comes to understanding text context like finding out what words are closely related to other words.

This is basically what happens when Google is fed a certain amount of text. It analyses the words in that text and determines what words tend to occur together. Then, it translates every word into a series of numbers. Thus, the bigger the data set you feed in, the better it will be able to categorise and understand words and work out how they’re used and what they mean.

The better your copy matches Google’s notion of the context, the better its chances of appearing high in the search engine results page.

Therefore, there are two very important points when considering and writing your website text content.

1. Clearly thin website content which is content that has limited or little or no value to the user is going to be at a disadvantage. You’ll need to cover your topics with text exhaustively. On a larger scale, covering related concepts and presenting a full body of meaningful copy on your site will reinforce your authority on the topic you and your business specialise in.

2. Easy to read, well-written text which clearly reflects relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and writing with poor structure is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:

Good readability (making your text as easy-to-read as possible without compromising your message).

Good structure (adding clear subheadings and transitions).

Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).

The better you do, the easier your users and Google alike will understand your text.
Especially as Google seems to basically be trying to create a computerised model that mimics the way us as humans process language and information.

And finally, ensure you add your keywords and keyword phrases to your website text. This still helps Google to match your page to a query. This, in turn, will help with your website rankings and will improve your chances of doing well in the search results.

Online Presence in COVID 19 World

4x Point SEO Checklist 2019

Our Quick 4x Point SEO Checklist 2019

Search Engine Optimisation or SEO is the key to being visible on the web, thus the need for a definitive SEO checklist to help you achieve your ranking goals. With that said, our SEO service can help boost your site up the Google ranks efficiently, bringing big perks to your business in return.

In the age of the internet, you can’t miss marketing your business on the web for people to know about it. This will help you reach your target audience efficiently, resulting in conversion online and offline if you have a bricks-and-mortar store.

SEO-Checklist-2019

But you can’t just randomly create a website and expect people to start visiting it. That wouldn’t be efficient enough in serving your intended business marketing purpose.

That is why you need to complete a checklist of SEO best practices to guide you through.

How this SEO checklist will help your business

Complete an SEO audit checklist and learn how to optimise your website efficiently.

If you can’t do it on your own, then you should tap on the experts to give you the essential SEO services you need. Based on your needs, they will help you determine which strategies are important and which ones are not necessary.

By increasing the volume of your visitors, the right SEO solutions can help your business’s website to be highly visible on the web. Aside from this, a good on-page SEO checklist will let you enjoy higher conversion rates.

Gain more organic traffic

As stated above, following an efficient SEO checklist can help with making your site highly visible on the web, thus helping it acquire more visitors. That is exactly one of the biggest goals of SEO marketing.

That’s how you gain organic traffic.

Organic traffic refers to unpaid visits and engagements on your website. That is, people found your website on SERPs and clicked on it instead of from a paid ad.

High rates of organic traffic is a sign that your site’s optimisation campaign is doing well.

If organic traffic helps with boosting your site’s visibility, then you should expect even more organic traffic to come. That means you should take some steps to have plenty of visitors that could convert into actual customers. Eventually, this will boost sales for your business.

Using these SEO practices to rank your business

Failure to come up with a complete checklist of SEO best practices could lead you away from tremendous marketing advantages. Thus, you should check out our Quick 4x point SEO audit checklist and use it as your basic guide where you can gather some ideas on what SEO points you should work on or maintain.

Deal with keywords

on-page-SEO-checklist

Keywords are what people use to search on Google and other search engines, making them the biggest hooks for any on-page SEO checklist. You should begin by searching the best keywords you can use for your business and see which ones have the lowest competition rate and the highest search volume.

1. Focus on on-page optimisation

After determining your keywords, optimise your site’s pages so Google would recognise it and help it rank higher. This step includes including your keywords on your URL, on your title tags, on your headings, and on some other areas of your pages.
You should also know about using latent semantic indexing (LSI) keywords and place external and internal links throughout your content.

2. Improve website technicalities

After working on your on-page SEO, make sure to fix all the technical stuff all over your site. It includes fixing broken links, Google’s perception of your page, website loading speed, and accessibility across platforms among others.

3. Create fantastic content

Make sure to come up with great pieces of content that are presented in a highly readable way. Say, instead of merely having a huge block of texts in an article, it should be divided into subheadings with photos and videos on it.
Moreover, having long, informative, and original content can do wonders.

4. Build links

Finally, though difficult to implement, building links is an essential part of any on-page SEO checklist. Doing guest posts on reputable websites is one of the most efficient ways to get links and eventually acquire a huge volume of organic traffic.
Another trick is to mention reputable persons in your content and inform them about it, so they would be happy to also share your content or link to your post.
Just make sure to have quality content, so visitors would enjoy it and stay on your website longer.

Conclusion

These are the 4x key points you should not miss on your SEO checklist this 2019. Knowing about them is the first step. Implementing them is the next one.

If you succeed, you will be able to boost your site’s visibility, rank it up on the search engine results pages (SERPs), and ultimately acquire more traffic to convert.

Needless to say, these could potentially increase your sales as a result.

 

Online Presence in COVID 19 World

Why Blogging Will Help Your Website

Why Blogging Will Help Your Website – 5x Key Reasons

Good quality, regular blogs will help your website, it can increase visibility, attract more customers and highlight your services, expertise and more!

What is a blog?

A blog is a regular update to a website or web page. It’s often written in an informal or conversational style.

Reasons-Why-Blogging-Will-Help-Your-Website

What does a blog do?

Content marketing is very much alive and a vital aspect to any website. Okay, so you may think that people read less physical printed content and books these days, but it doesn’t mean they read less! Now, because of the convenience, people mostly read or gain information they are after from the Internet. What’s more, they could be reading your website content!

A well-made, frequently updated blog can attract new customers to your website; it can convince them that your products or services are worth engaging and it can keep them coming back for more.

A professional blog added to your website is a great investment. Of course, you have to either put aside your own time and effort to write engaging content or hire a professional copywriter to do it for you on a regular basis.

Once you have your blogs written, the other key to maximising the value of the blog content is having it formatted and optimised for SEO purposes when you are physically adding the blog to your website. We won’t go into detail here, but this is something that Clark Marketing & Design can assist you with, as part of our SEO and website services.

Now let’s look into the key reasons why you should add blogs to your Company’s website and the advantages that can be gained.

1. A Blog is great for Search Engine Optimisation (SEO) – It can increase visibility for your website

What-does-a-blog-doLet’s say you’re looking for information relating to creating a better website user experience for your clients, and type into Google “creating better website user experience.” The first page of organic results on Google will most likely link you to various website blogs relating to this subject. The chances that your search will stop right there, and you’ll go to the various blog page for more information are very high. What’s happening here is that the Google algorithm has decided that the blog posts provide the most valuable information regarding this query.

These blogs usually contain valuable information, and whilst they may not be directly selling or promoting something, the simple fact is that someone has found your website and because of the nature of the query and search, it’s most likely to be highly relevant to their needs. In fact, a blog can answer many specific different queries and bring many people to your website and once there they will immediately become aware of your product or services. The more high-quality content your website has, the more valuable it will be to Google. And the better your visibility and traffic.

2. A blog highlights your expertise.

A well constructed blog can show your prospective customers that you’re an expert in your particular field. If you provide free, valuable information for your visitors, they’ll see at once that you know what you’re about!

3. A blog subtly advertises and promotes your products and services

By focusing the content of your blogs on information relating to products and services that you offer, it’s subtly advertising your company on the web. For example, like Clark Marketing & Design who offer SEO services, a series of articles on how to optimise your website for Google should link to the SEO services page.

By doing this, not only do you increase the visibility of your blog on Google and establish yourself as an expert, and you also lead your customers directly to your products or services, potentially providing them with instant solutions to their problems.

4. A blog attracts more customers

SEO means better visibility and more traffic. The expert image you’re building using the blog builds your readers’ trust. And these factors translate into more customers and more sales.
High visibility on the web means that people looking for information relevant to your products and services go directly to your blog. They will notice and become aware of exactly what you do and what you offer. A blog is an excellent marketing tool for any website.

5. A blog keeps your customers coming back

blogs-keep-customers-coming-backDo you have a newsletter or a Social Media Page?
You probably use it to notify your customers once in a while about a new product release, event, special, sale or new service. A blog gives you more reasons to write to your customers. Whenever you publish an especially interesting blog post, you can post it with the relevant link on your Social Media or even write a short e-mail inviting your customers to check it out.

This will increase traffic to your website and help your brand become more present. If they are interested, they’ll read your blog, maybe even buy something or engage your services since they are already on your website. If they find your blog valuable, they’re likely to share the information and tell their friends. Now, what’s not to like about that?

As the web becomes increasingly competitive, adding blogs to your website with good quality content can really help you stand out, increase visibility, highlight your expertise in your field, and attract more customers!

So get blogging!