4x Key Things to show Google your Website can be Trusted

4x Key Things to show Google your Website can be Trusted

Google wants to show credible pages in its search results.

For this reason, Google’s Search Quality Evaluator Guidelines suggest you check the implementation of Google’s E-A-T principles (Expertise, Authoritativeness and Trustworthiness).
Google considers:

Expertise: The expertise of the creator of the web page. If a web page lists authors, Google checks if the author is a trustworthy author.

Authoritativeness: Google checks the authoritativeness of the creator of the web page, the web page itself, and the whole website.

Trustworthiness: Google checks the trustworthiness of the creator of the web page, the web page itself, and the whole website.

4x key things to show Google

There are 4x key things that you can do to show Google that your website is a good website that can be trusted:

1. Create good quality, unique content that is error-free

Creating good quality, unique content is the first step to create trust. The information on your website must be correct. If the content is unique, it’s even better. Remove thin content pages and avoid content that might be misinterpreted or confusing.

2. Remove technical errors from your website

It’s not a good sign if your web pages contain errors, or has not been built or formatted well in the first place, such things as broken links or other errors can contribute to issues.

3. Get links from high-quality websites

If trustworthy websites link to your website, Google will trust your website more. Link building increases the ‘health’ of your website.

4. Show Google your website can be trusted

Add your full address to your website. Make it easy to contact you. Show your contact phone number. Have an ‘About us’ page on your website that clearly describes your business. If your website features articles from different authors, each author should have a page with additional information about the author.

Third-party reviews, listings in business directories and customer testimonials can also help to create trust.

Follow the above 4x tips to help your website be more easily found in the Google search engine results pages. Everything you do that can help create credibility online and offline will be good and positive for your website.

Getting found in Google – Why Website Text is so Important

Getting found in Google – Why Website Text is so Important

Writing and readability of your website pages is a very important part of good SEO. Your website text needs to satisfy your users’ needs. This, in turn, will help your rankings.

Getting-found-on-GoogleWe know that Google understands website text. Think about it: one of the most important things Google has to do is match what the user types into the search bar to a search result and show relevant websites. In fact, we know that in recent times, Google has taken some major steps when it comes to understanding text context like finding out what words are closely related to other words.

This is basically what happens when Google is fed a certain amount of text. It analyses the words in that text and determines what words tend to occur together. Then, it translates every word into a series of numbers. Thus, the bigger the data set you feed in, the better it will be able to categorise and understand words and work out how they’re used and what they mean.

The better your copy matches Google’s notion of the context, the better its chances of appearing high in the search engine results page.

Therefore, there are two very important points when considering and writing your website text content.

1. Clearly thin website content which is content that has limited or little or no value to the user is going to be at a disadvantage. You’ll need to cover your topics with text exhaustively. On a larger scale, covering related concepts and presenting a full body of meaningful copy on your site will reinforce your authority on the topic you and your business specialise in.

2. Easy to read, well-written text which clearly reflects relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and writing with poor structure is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:

Good readability (making your text as easy-to-read as possible without compromising your message).

Good structure (adding clear subheadings and transitions).

Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).

The better you do, the easier your users and Google alike will understand your text.
Especially as Google seems to basically be trying to create a computerised model that mimics the way us as humans process language and information.

And finally, ensure you add your keywords and keyword phrases to your website text. This still helps Google to match your page to a query. This, in turn, will help with your website rankings and will improve your chances of doing well in the search results.

4x Point SEO Checklist 2019

4x Point SEO Checklist 2019

Our Quick 4x Point SEO Checklist 2019

Search Engine Optimisation or SEO is the key to being visible on the web, thus the need for a definitive SEO checklist to help you achieve your ranking goals. With that said, our SEO service can help boost your site up the Google ranks efficiently, bringing big perks to your business in return.

In the age of the internet, you can’t miss marketing your business on the web for people to know about it. This will help you reach your target audience efficiently, resulting in conversion online and offline if you have a bricks-and-mortar store.

SEO-Checklist-2019

But you can’t just randomly create a website and expect people to start visiting it. That wouldn’t be efficient enough in serving your intended business marketing purpose.

That is why you need to complete a checklist of SEO best practices to guide you through.

How this SEO checklist will help your business

Complete an SEO audit checklist and learn how to optimise your website efficiently.

If you can’t do it on your own, then you should tap on the experts to give you the essential SEO services you need. Based on your needs, they will help you determine which strategies are important and which ones are not necessary.

By increasing the volume of your visitors, the right SEO solutions can help your business’s website to be highly visible on the web. Aside from this, a good on-page SEO checklist will let you enjoy higher conversion rates.

Gain more organic traffic

As stated above, following an efficient SEO checklist can help with making your site highly visible on the web, thus helping it acquire more visitors. That is exactly one of the biggest goals of SEO marketing.

That’s how you gain organic traffic.

Organic traffic refers to unpaid visits and engagements on your website. That is, people found your website on SERPs and clicked on it instead of from a paid ad.

High rates of organic traffic is a sign that your site’s optimisation campaign is doing well.

If organic traffic helps with boosting your site’s visibility, then you should expect even more organic traffic to come. That means you should take some steps to have plenty of visitors that could convert into actual customers. Eventually, this will boost sales for your business.

Using these SEO practices to rank your business

Failure to come up with a complete checklist of SEO best practices could lead you away from tremendous marketing advantages. Thus, you should check out our Quick 4x point SEO audit checklist and use it as your basic guide where you can gather some ideas on what SEO points you should work on or maintain.

Deal with keywords

on-page-SEO-checklist

Keywords are what people use to search on Google and other search engines, making them the biggest hooks for any on-page SEO checklist. You should begin by searching the best keywords you can use for your business and see which ones have the lowest competition rate and the highest search volume.

1. Focus on on-page optimisation

After determining your keywords, optimise your site’s pages so Google would recognise it and help it rank higher. This step includes including your keywords on your URL, on your title tags, on your headings, and on some other areas of your pages.
You should also know about using latent semantic indexing (LSI) keywords and place external and internal links throughout your content.

2. Improve website technicalities

After working on your on-page SEO, make sure to fix all the technical stuff all over your site. It includes fixing broken links, Google’s perception of your page, website loading speed, and accessibility across platforms among others.

3. Create fantastic content

Make sure to come up with great pieces of content that are presented in a highly readable way. Say, instead of merely having a huge block of texts in an article, it should be divided into subheadings with photos and videos on it.
Moreover, having long, informative, and original content can do wonders.

4. Build links

Finally, though difficult to implement, building links is an essential part of any on-page SEO checklist. Doing guest posts on reputable websites is one of the most efficient ways to get links and eventually acquire a huge volume of organic traffic.
Another trick is to mention reputable persons in your content and inform them about it, so they would be happy to also share your content or link to your post.
Just make sure to have quality content, so visitors would enjoy it and stay on your website longer.

Conclusion

These are the 4x key points you should not miss on your SEO checklist this 2019. Knowing about them is the first step. Implementing them is the next one.

If you succeed, you will be able to boost your site’s visibility, rank it up on the search engine results pages (SERPs), and ultimately acquire more traffic to convert.

Needless to say, these could potentially increase your sales as a result.

 

Why Blogging Will Help Your Website

Why Blogging Will Help Your Website

Why Blogging Will Help Your Website – 5x Key Reasons

Good quality, regular blogs will help your website, it can increase visibility, attract more customers and highlight your services, expertise and more!

What is a blog?

A blog is a regular update to a website or web page. It’s often written in an informal or conversational style.

Reasons-Why-Blogging-Will-Help-Your-Website

What does a blog do?

Content marketing is very much alive and a vital aspect to any website. Okay, so you may think that people read less physical printed content and books these days, but it doesn’t mean they read less! Now, because of the convenience, people mostly read or gain information they are after from the Internet. What’s more, they could be reading your website content!

A well-made, frequently updated blog can attract new customers to your website; it can convince them that your products or services are worth engaging and it can keep them coming back for more.

A professional blog added to your website is a great investment. Of course, you have to either put aside your own time and effort to write engaging content or hire a professional copywriter to do it for you on a regular basis.

Once you have your blogs written, the other key to maximising the value of the blog content is having it formatted and optimised for SEO purposes when you are physically adding the blog to your website. We won’t go into detail here, but this is something that Clark Marketing & Design can assist you with, as part of our SEO and website services.

Now let’s look into the key reasons why you should add blogs to your Company’s website and the advantages that can be gained.

1. A Blog is great for Search Engine Optimisation (SEO) – It can increase visibility for your website

What-does-a-blog-doLet’s say you’re looking for information relating to creating a better website user experience for your clients, and type into Google “creating better website user experience.” The first page of organic results on Google will most likely link you to various website blogs relating to this subject. The chances that your search will stop right there, and you’ll go to the various blog page for more information are very high. What’s happening here is that the Google algorithm has decided that the blog posts provide the most valuable information regarding this query.

These blogs usually contain valuable information, and whilst they may not be directly selling or promoting something, the simple fact is that someone has found your website and because of the nature of the query and search, it’s most likely to be highly relevant to their needs. In fact, a blog can answer many specific different queries and bring many people to your website and once there they will immediately become aware of your product or services. The more high-quality content your website has, the more valuable it will be to Google. And the better your visibility and traffic.

2. A blog highlights your expertise.

A well constructed blog can show your prospective customers that you’re an expert in your particular field. If you provide free, valuable information for your visitors, they’ll see at once that you know what you’re about!

3. A blog subtly advertises and promotes your products and services

By focusing the content of your blogs on information relating to products and services that you offer, it’s subtly advertising your company on the web. For example, like Clark Marketing & Design who offer SEO services, a series of articles on how to optimise your website for Google should link to the SEO services page.

By doing this, not only do you increase the visibility of your blog on Google and establish yourself as an expert, and you also lead your customers directly to your products or services, potentially providing them with instant solutions to their problems.

4. A blog attracts more customers

SEO means better visibility and more traffic. The expert image you’re building using the blog builds your readers’ trust. And these factors translate into more customers and more sales.
High visibility on the web means that people looking for information relevant to your products and services go directly to your blog. They will notice and become aware of exactly what you do and what you offer. A blog is an excellent marketing tool for any website.

5. A blog keeps your customers coming back

blogs-keep-customers-coming-backDo you have a newsletter or a Social Media Page?
You probably use it to notify your customers once in a while about a new product release, event, special, sale or new service. A blog gives you more reasons to write to your customers. Whenever you publish an especially interesting blog post, you can post it with the relevant link on your Social Media or even write a short e-mail inviting your customers to check it out.

This will increase traffic to your website and help your brand become more present. If they are interested, they’ll read your blog, maybe even buy something or engage your services since they are already on your website. If they find your blog valuable, they’re likely to share the information and tell their friends. Now, what’s not to like about that?

As the web becomes increasingly competitive, adding blogs to your website with good quality content can really help you stand out, increase visibility, highlight your expertise in your field, and attract more customers!

So get blogging!

Creating Better Website User Experience

Creating Better Website User Experience

Providing Better User Experience on Your Website

In order for your site to meet a higher level of success, increased attention and effort should be placed on user experience or UX. It doesn’t matter how optimised your content or how creative your web design is if visitors are having a hard time interacting with it.

Your website only has a few minutes to make a good first impression. Creating an engaging digital experience will give you the momentum to push visitors along the sales funnel. There are many tactics for achieving this, including those listed below.

Website planning for improving user experience

Think of the user first and foremost

Before you even think about colour psychology and other aspects of a custom website design, you should first determine the kind of users you want to target. Look at how they shop, how they find brands, what devices they use, and what products they prefer. Then, change the structure of your site to meet their needs. Don’t be afraid to ask for feedback and make additional tweaks as well.

Remember that less is more

Customers need to be lured in as quickly as possible. This can be done with a clean and simple interface that embraces negative space. Pages should only include necessary information, like what your company is about or how to contact you. There should be some space between each page element too. This will invite visitors to explore on their own with minimal distractions.

Catch the eye with images

Harness the power of visual information in your web design to keep your visitors focused and interested. High-quality imagery in the form of video clips, screenshots, infographics, graphs, and pictures can be effective for connecting with the audience. Not to mention that they make it easier for the user to process and retain your brand message.

Establish a structure to follow

Note the products and services you’re providing then create a framework around them. Ensure that the flow makes sense by emphasising on your main offerings and grouping related goods together. At the same time, post only content that is relevant and informative to your niche. Don’t group everything onto one page or you’ll only annoy and/or confuse your visitors.

Checking-mobile-responsive-design

Make it mobile-friendly

At this point, you should be aware that more and more people prefer phones than desktops when it comes to searching for stuff online. Hence, you should be sure that the web design Melbourne professionals are providing you with is optimised for tablets and smartphones. It should be responsive so that it would be suitable for use on any mobile device.

Make full use of your content

Text is crucial for sharing any piece of information and should be used wisely. Regardless if you’re writing long-form or minimal copy, ensure that it will hook the user and keep them engaged. Apart from being able to provide value to readers, it should also be readable through a smart choice of font types and sizes. Every word you write should serve a purpose in moving prospects towards conversion.

Integrate your social media profiles

You likely already have a presence on social media so you shouldn’t treat it separately from your website. Make it convenient for your audience to share and promote your content on their channels by placing links and buttons somewhere they can easily be noticed. This will also enable you to interact with your customers better.

Call users to take action

Your calls-to-action (CTA) should fit your small business website design as well as draw attention to themselves. Their main purpose is to prompt visitors to do something, be it to subscribe to your newsletter, avail of a free quotation, or download an eBook. So, choose colours that pop, be concise with your words, and place CTAs in strategic spots around your pages.

Need expert help in improving the UX on your site? Don’t hesitate to give us a call on (03) 9739 5445.

We at Clark Marketing & Design offer a wide range of website design services to cater to your every need. Not to mention that we always take into consideration your users when it comes to your project. Find out how we can assist you today.

Google Security Warning Notices

Google Security Warning Notices

Google-Website-Warnings
Google Security Warning Notices for HTTP Sites

Is your website secure?

Before we go on, let’s try to simplify this by explaining a few important terms you will need to know:

What is HTTP :
HTTP stands for HyperText Transfer Protocol. HTTP is the underlying protocol used by the World Wide Web and this protocol defines how messages and data are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.

What is HTTPS:
HTTPS Stands for HyperText Transport Protocol Secure. HTTPS is the same thing as HTTP but uses a secure socket layer (SSL) for security purposes. Therefore, secure websites use the HTTPS protocol to encrypt the data being sent back and forth with SSL encryption.

What is SSL:
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private. To be able to create an SSL connection a web server requires an SSL Certificate.

So what’s happening now? Very soon Google Chrome (version 63) will show ‘Not Secure’ warnings on HTTP websites in three situations:

  1. When a user arrives at a HTTP site.
  2. When a user enters data (such as filling in a contact us form) on an HTTP page.
  3. When a user visits a HTTP website when using an Incognito mode.

In addition, Google will begin sending out notices to website owners that their sites will be tagged as “Not Secure” in Google Chrome beginning in October 2017!

So, what does this mean, what are the practical implications?

Firstly, will your website be affected?

is your website secure

Here are two important questions you need to answer:

  1. Does your site require visitors to input any text? This includes a user simply filling in a contact form, a request for more information form, or even a request for quote form etc.?
  2. Is your website using HTTP:// in the address bar? (i.e. http://www.yourwebsite.com.au)

If you answered “Yes” to both of those questions, you strongly need to consider implementing, an SSL certificate on your website to avoid it showing a “Not Secure” warning in a visitor’s web browser and potentially turning them away from your website!

A secure website is indicated on a web browser by a green address bar and the protocol prefix HTTPS as opposed to HTTP in the website’s URL, these are often found on a website that involves monetary transactions, however, https is the preferred web protocol for the future. In fact, all new websites regardless should be built on the HTTPS protocol. At Clark Marketing & Design this is now a standard inclusion for all new web design.

Whilst you may not have monetary transactions on your website, how might a visitor feel when, once they have gone searching for your products or services, found your website and then decided, yes, I will request a quote and starts to complete a request for quote online form, only to receive a “Not Secure” warning?

So, whilst this new preferred web protocol of https, is basically about making the web a safer place, what can an adding an SSL Certificate, and thus changing from HTTP to HTTPS do for your website and business?

Firstly, it simply makes your website more secure. Displaying the secure message on your site shows your customers your site is fully secured, building a trust connection. Having a secure site helps increase conversions by showing users that their details will be secure and the site is reputable.

Secondly, Search Engines including Google have stated from 2014 that having a secure site will become an important ranking factor and this will only increase in importance in 2017 and beyond. Having a secure site will not only help with your organic ranking efforts but will also have a positive impact on users on your site.

Thirdly, if you have an eCommerce website it qualifies you for accepting payments and helps ensure authentication.

Having a HTTPS site will be as important as having a mobile-friendly website over the coming years.

If you would like to find out more we can advise on HTTP to HTTPS conversions, as well as a range of web and SEO Services