Website Design and Google Search

Website Design and Google Search

If your contemplating having a website designed, then it is important to gain a basic understanding how your business is found online. That is ,what exactly happens when someone does a search, by typing some keywords on a Search Engine such as Google, hoping to find your business, product or service, or other information?


When a consumer has made a decision that they are ready to buy, or need a product or service they generally turn to the Internet to look for a supplier. It’s that simple. This is where search, and how well your website is optimised (SEO) is so important from a marketing perspective and for your website performance.

This Google insight should help explain, how a search works click here…..oh and by the way in the 30 seconds you have taken to read this, over 1.2 million searches were performed world-wide!




Web Design Melbourne – Case Study

Web Design Melbourne – Case Study

Web Design Background:

Align Asphalt, was a new start up business which was established late 2011 primarily specialising in the design, construction and surfacing of asphalt driveways. Whilst situated in the outer eastern suburbs of Melbourne, their target market and targeted customer base is throughout all Melbourne suburbs.

The Web Design Brief:

  • Design functional concise website that promotes all aspects of their business.
  • Provide all marketing text and imagery.
  • Create an easily updateable website that allows for business growth.
  • Focus search engine results on selected key search terms.

Website Live: January 2012


Progress & Results:

Over the initial three months the site evolved and functioned well. Further to a meeting in April 2012 we were re-engaged to focus more on the search engine optimization performance. Being ranked highly under a number of search term criteria was the key including the search term Asphalt Driveway Melbourne. This involved a number of changes to the website including the text content, keyword density and other strategies that were implemented for organic search optimization. As the organic search engine optimisation kicked in the hits to the website grew substantially.




Website Hits Per Month:









Through Clark Marketing & Design’s organic search engine optimisation of the Align Asphalt website, this site now ranks on Google Page 1, Position 1 for this search term (as at October 2012). Through significant organic search engine optimisation the Align Asphalt website ranks very highly under a number of other relevant key search engine phrases. More importantly the website is generating new and significant business for the client.

What the client has said:

“In my search for a marketing specialist and web design company I chose Clark Marketing & Design because they presented as an honest, down to earth business, that demonstrated themselves as capable and hardworking. I haven’t been disappointed!

The website design and content is simple and to the point, and most importantly it’s working for us and bringing us business!

Clark Marketing & Design have been accessible, accommodating and willing to go the extra mile. I like their “can do” attitude.”

Skye Neicho – Director, Align Asphalt


Web Services – 10 Email Marketing Tips

Web Services – 10 Email Marketing Tips

Email marketing is an affordable way to draw traffic to your website, sell your products and remind customers to come back and visit you. You can create an effective and regular dialogue with your readers whilst enhancing your brand.

Here are a few basic tips when considering your email campaigns:

Understand your readers

Like any media, make sure that you provide your readers with the information they want. This will improve the click-through rates and encourage people to read your next newsletter rather then select the “unsubscribe” link.

Practice shows that personalised content produces the best results, with better open- and read-rates compared with the one size fits all approach.

Do not leave an empty subject line

Most empty subject lines get spammed so make sure you don’t leave it empty or your email might not get past spam filters.

Do not use deceptive subject lines

The subject line should pertain to the email and be informative enough to encourage the reader to open it whilst not being too long.

Clear from lines

The from line should clearly state your company’s name or your name. Avoid spam from lines such as “Message from a friend” that are being used quite a lot by spammers.

Provide a plain text as well as an HTML version

Most readers respond better to an HTML email but sometimes complicated HTML emails get blocked by the recipient’s internet service provider. Plain text, although not blocked as often, is simply not appealing but it is accessible to blind people. So the best option is to send your email in both formats.

Unsubscribe link

You must provide the reader with the ability to request that you do not send any future emails to that address. These requests must be honoured.

Make it short

Just like any web content, people reading your email scan the content to see if anything interests them. Remember, web readers are always in a hurry so keep it short, to the point and ensure it is relevant.

Be consistent

You should be consistent with the frequency with which you send your emails. It can be one a day, once a week, or once a month but make sure you stick to it. The more consistent you are, the more your clients will become familiar at receiving your emails and this will help build your brand.

Be creative

Last but not least, unless you create a compelling subject line your email will end up in the deleted items box. More companies are sending out more emails, therefore less customers are responding to their communications. The first point of contact with potential clients is the subject line of your emails. It has to reach an audience that is literally bombarded with email advertising. So try out different subject lines and compare the open- read-rates for each subject line.

Are you ready to build your business, stay in touch and re-connect with your customers with an email marketing campaign? Call us now on 03 9739 5445 or contact us online today!