Google’s latest changes – the impact for SEO & PPC

Google’s latest changes – the impact for SEO & PPC

Google-Changes-Imapct on SEO-PPC


Confirmed: 4 Adverts at the top of the Google Search Engine Results Pages!

Google has just confirmed in the last few days it will stop showing ads on the right side of desktop search results worldwide.

Instead, an additional fourth advert (PPC) may show above the organic search results and may appear for some highly commercial and large volume queries.

The impact on organic SEO is significant, as with four ads on the top a Search Engine Results Page, the organic results will likely be pushed below the fold and down the page!

For the past few months, Google has been testing Search Engine Results Pages (SERP’s) with 4 ads at the top of the page (Previously, the top ad block had between 1 to 3 ads).

It’s understood Google will continue to make tweaks, but this is designed for highly commercial and high volume search queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.

The elimination of right-side ads impacts all desktop searches worldwide. The removal of all right-side ads obviously makes the desktop and mobile search results more similar, since mobile doesn’t support the right-hand column. On mobile, though, Google typically shows, at present, either two or three ads at the top of the search results.

In addition to having a big impact on organic search results, it’s almost certain the average CPC’s (Cost Per Click) will almost certainly rise as advertisers compete for the top positions.


SEO Basics – Description Tags

SEO Basics – Description Tags

SEO-tips-melbourneThe Description Tag (also known as Meta Description) is very important for potential visitors to encourage them to visit your web site and is commonly used on Search Engine Results pages (SERPs) to display preview snippets for a given page.

SEO Melbourne Services

Example of a Description Tag as seen in Search Engine Results Page

Whilst Description Tags are no longer officially a ranking factor they are extremely important in gaining user click-through.

The Description Tags should use keywords intelligently, but more importantly, create a compelling description that a searcher will want to click. The description should optimally be between 150-160 characters with spaces.

Description Tag Optimisation Checklist:

• Does your Description Tag contain your targeted keywords?
• Is your Description Tag content between 150-160 characters with spaces?
• Does your Description content help users understand better what your web page is about?
• If relevant to your web page does it include a phone number?
• Is your Description Tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.


SEO Basics -Title Tags

SEO Basics -Title Tags

SEO-tips-melbourneA Title Tag is one of the most important on page SEO elements on a web page.

It’s the main text that describes an online document and usually targets keywords present in the content of the web page and helps return relevant pages with Search Engines.

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Example of Title Tag as seen in Search Engine Results Page

Because Title Tags are an important part of Search Engine Optimisation, here is a checklist to help.

Title Tag Optimisation Checklist:

• Do you have your most important keyword in your Title Tag?
• Do you have the keyword placed towards the beginning of the Title Tag?
• Is your Title Tag within 55 characters with spaces?
• Is your Title Tag content unique?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

What are Citations and their Importance for SEO

What are Citations and their Importance for SEO

Citations-for-SEOWhat Is A Citation

A citation is any mention of your business on the web, with or without a link to your website. Basically, whenever your business is mentioned online, that’s a citation.

Why Do Citations Matter and why are they Important for SEO?

Citations are a key factor in local search rankings. Like external links to your website, Google uses them when evaluating the online authority of your business. However, unlike links, citations don’t need to have a physical link to your business’s website in order for you to be credited for and benefit from them. However for SEO or Search Engine Optimisation purposes, it is more effective if there is, in addition to the reference to your company name, address, and phone number (NAP), there is also a link to your website.

Along with external links citations are one of the primary factors that Google uses when deciding on which order to rank businesses in their local search results.

To Google and other Search Engines, it’s logical that a business that’s mentioned a lot online deserves a higher ranking than one that’s hardly mentioned at all. This is more so if those mentions are on reputable websites that are relevant in terms of geographic location and /or topic.

Consistency in Citations Is Critical

For a citation to really benefit with any local SEO strategy, it’s important that the citation exactly matches the NAP (Name, Address, Phone Number) on your website and on your Google+ page. Critically important is that your citations are 100% consistent in the Name, Address and Phone Number. What you may consider minor variations in say a phone number eg. 03 9300 0000 v 9300 0000, or a business address, e.g. Suite 3, 31 x street v’s 3, 31 x street, are not viewed well by Google!

If exactly the same NAP is listed on 50+ different websites then it’s highly likely (to Google) that this is the correct information, and Google and other Search Engines can be more confident in showing those results, higher in the rankings to searchers.

Citations Good for Rankings Good For Business

The more places that your business’s NAP is listed, the higher the likelihood of people seeing it, which will also bring more web traffic to your website and ultimately, more customers which is great for business!

If you would like to find out more about Citations for your business, simply give us a call on 03 9739 5445 we’d be glad to help.


SEO or Search Engine Optimisation

SEO or Search Engine Optimisation

SEO-MelbourneSEO or Search Engine Optimisation

Being involved in Search Engine Optimisation or SEO for many of our Melbourne and interstate clients we sometimes take things for granted. One occasion, which occurred recently was with a new client where we were briefly discussing a suggested online strategy for their proposed website in terms of SEO. The client began to look at us with a very ‘glazed expression!’

What we took as a ‘given,’ being that they had a basic understanding of what SEO was, they in fact, as a new business owner, simply had no idea of what SEO was, and had only vaguely heard of the term SEO.

Hence we thought it useful to write this very, very simple explanation of what SEO is.

What Is SEO – A Simple Explanation?

Search Engine Optimisation, often referred to as SEO, is the process and the list of methods used to bring a website or web page to a high-ranking position on a search engine results page. The higher the website or website page is listed on Search Engine such as Google or Bing, the more likelihood the website will be clicked on and visited compared to other websites that are found on the second page or third page of a Search Engine.

Why is SEO Important?

There are currently around some 14 Trillion, that’s 14,000,000,000,000 web pages on the World Wide Web and every website and keyword or keyword phrase (what you type into a search bar when searching) is different. Search Engines such as Google are very, very clever, as well as being incredibly complex and secretive in interpreting the search queries to give the most relevant results

Search Engine Optimisation through the process of tailoring a website’s structure, content and linkages with other sites helps improve its visibility in the search results, in other words, SEO helps your website get found online.

The competition for website online visibility and rankings is an increasingly daunting and elusive task for many businesses wanting to get into the top positions on Google. However with quality SEO that is applied to your website getting to the top of Google rankings can have a very positive impact on your business and more importantly, can increase your income!


Buying A Business with a Website – Buyer Beware!

Buying A Business with a Website – Buyer Beware!

Website-Services-MelbourneSo your considering buying a business or have bought a business that includes a website ~ Great! However, as the old saying goes “Caution Buyer Beware

For many, buying a business is a totally new, exciting and sometimes a daunting adventure. In many cases, one of the attractions of the business purchase is the fact that it includes a fully functioning website.

Unfortunately, we are seeing more and more new clients who have bought a business that includes a website, only to find out a little later down the track that they don’t have full control or access to many things they need.

Due diligence is required and if you are looking to buy a business that includes a website then here are a few critical steps you should check. The below list is not exhaustive, but a good start for some simple due diligence checks.

Personally, I would recommend that you have a web design specialist cast their eyes over the website before you buy. If the website is a major part of the business purchase, then this is an absolute must, so they can delve into more detail and ensure your are totally covered and will have full access to the website.

So here are the very basics you need to check:

1. Website Log-in Details

Make sure you obtain full login details to the backend of the website, so you or a web design company can access and make changes to the website in the future. This information should contain a login username and password.

2. Domain Name

It’s important before you make your purchase you check the Whois database and make sure the current owner’s who is selling the business that includes the website, in fact, matches up.

You will need to be in full control of your Domain Name. The registrant details and other contacts associated with the Domain name will also need to be updated and the ownership transferred. The domain transfer is free of cost in most of the cases, however, there is a cost associated with the change in ownership.

Not having this information correct and up to date, as well as totally in your control can be very painful later on. One, of the many important reasons for this, is you want to be notified ahead of time when the Domain name is close to expiry, so you can renew it in a timely fashion. If you don’t someone else could buy your Domain name!

3. Hosting

You should also obtain the details of who is currently hosting the website, when the hosting expires, the hosting specifications and all the relevant settings associated with setting up any emails associated or connected to the Domain Name.

4. Content

If content is a major factor of the website, make sure the content is unique on the web and not simply copied off of another website by using

5. Google Analytics & Search Console Log-ins

Again, you should request login details to obtain access to Google analytics and the Google Search Console accounts to see the relevant information and history yourself.

Of course, if all of the above is still a little ‘jiberish and daunting’ to you the feel free to contact Clark Marketing & Design and we would be happy to do some basic checks and provide the relevant advice!