Getting ranked in Google’s local search results is extremely important if your business offers products or services in a particular local area.
How can you make sure that your website gets listed in the local results in the relevant areas?
Google has recently published official information on how to get listed for relevant searches in your area.
Firstly make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you.
Here are five key ways that will help!
If you want more information and the link to the Official Google guidelines see the link at the bottom of this page.
1. Make sure that your data is complete
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.
2. Provide as much information as possible
Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes and make sure it remains consistent.
3. Verify your business location/s.
Verify your business locations to give them the best opportunity to appear for users across Google Search and Google Maps.
4. Keep your opening hours accurate
Entering and updating your operating and opening hours, including any special hours for holidays, public holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Updated opening hours helps Google know that your business is still in business and active. A great time to review this is when daylight savings starts and finishes.
5. Respond to reviews
Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Always interact with customers by responding to reviews that they leave about your business.
Check out the full details on the official Google Page: Improve your local ranking on Google