Getting Ranked Locally on Google

Getting Ranked Locally on Google

Getting ranked in Google’s local search results is extremely important if your business offers products or services in a particular local area.

How can you make sure that your website gets listed in the local results in the relevant areas?
Google has recently published official information on how to get listed for relevant searches in your area.

Firstly make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you.

Here are five key ways that will help!
If you want more information and the link to the Official Google guidelines see the link at the bottom of this page.

getting-found-on-Google

1. Make sure that your data is complete
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches.

2. Provide as much information as possible
Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes and make sure it remains consistent.

3. Verify your business location/s.
Verify your business locations to give them the best opportunity to appear for users across Google Search and Google Maps.

4. Keep your opening hours accurate
Entering and updating your operating and opening hours, including any special hours for holidays, public holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open. Updated opening hours helps Google know that your business is still in business and active. A great time to review this is when daylight savings starts and finishes.

5. Respond to reviews
Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Always interact with customers by responding to reviews that they leave about your business.

Check out the full details on the official Google Page: Improve your local ranking on Google

 

Why Invest in SEO: 5x Key reasons for future business growth

Why Invest in SEO: 5x Key reasons for future business growth

As customers and potential customers start to spend more and more time online, searching for products or service, as a business you need to ask yourself one simple question; “Will they find our business or our competitors?”

SEO or Search Engine Optimisation for your website will have a significant impact on your business, not only now, but in years to come. Yes, there are ways to stand out in the Google rankings game, such as pay-per-click advertising (PPC) which can quickly drive potential clients to your website and social media which is a great way to interact with your customers, however, SEO lays the base foundations for your online presence.

Therefore for any business, it only makes sense that to succeed in an online marketing world, you need to have a solid SEO strategy in place and as such, an investment in SEO can yield long-term benefits.
Here’s why:

1. SEO is going to be here for a long time!

As long as Search Engines (Google, Bing, Yahoo etc.) exist, so too will SEO, it’s that simple.

All website and business owners will continue to compete for attention and higher rankings in these Search Engines. Those businesses and website that continually improve their website’s rankings will receive the benefits of increased traffic, visibility and sales. Simply put, as long as the rankings are ordered, people will always want the visibility of a top result.

It’s no hiding the fact that we are now all highly reliant on Google to provide us with an answer to any question that pops into our heads, a product we are looking for or service we require and for Google to provide the solutions we are after.

It, therefore, appears that SEO is going to be here for a long time. Since SEO does take time to become effective it would be wise to budget for and jump on the SEO bandwagon sooner rather than later.

2. It provides real results.

Take any keyword phrase (what you type into the Google Search Engine) and look at how many pages of Search Engine Results there are. There are pages and pages of SERPs (Search Engine Results Pages) that highlight just how much competition any business is facing with their website.

In fact, more than 70% of clicks to any website occur when they are on Page 1 of a Search Engine. This means being on Page 1 provides your business with the highest visibility, which can lead to more people clicking through to your website. Which ultimately adds to increased leads and sales and of course your bottom line profits.

3. It’s cost-effective.

Quality SEO is not cheap! Initial upfront costs may be high and you may even experience some negative return on investments for a few months, but over time, with an increase in rankings and visibility, the benefits will likely start to outweigh the costs. In fact, SEO may be one of the cheapest website strategies to invest in when looking for a return on any outlay over time.

4. The number of online searches continues to grow.Click Through Rate

According to Google alone, there are 4,00,000 searches per minute, worldwide! Combine that with the fact that the first five results on the first results page account for just under 68% of all clicks to websites, and you should start seeing how this all adds up! What’s more, it would be fair to assume that we can only expect these numbers to increase in the future.

Whilst we all do it now, in the very near future virtually everyone will be searching for all products and services online before making a purchase. Without SEO, these customers are going to have a hard time finding you online; they will be direct to your competitors!

5. Your competitors will!

The simple facts are if you don’t invest in SEO you competitors will and are! It’s simple: When a prospective client searches for your type of products or services online, only one of two outcomes is possible:

They will find your website or they will find your competitors website!

In the end, if you aren’t taking the initiative to improve your Search Engine Results positions, you run the risk of falling further and further behind your competitors.

 

Google rankings and keeping your website up to date

Google rankings and keeping your website up to date

Having just completed a review of a prospective new clients website, which wasn’t ranking well with Google, the client basically wanted to find out why. The site itself was built around 3 years ago. We discovered 4x key issues, which, whilst applicable to this client, anyone who has an older website should take note of and do some quick checks to see if they fall into the same categories.

These are 4x simple checks you should consider reviewing and adjust accordingly to improve not only your Google rankings, but also your prospective clients experience when they find your website:

1. Make sure you have a responsive design.

In the past, this may not have been such a priority, but mobile compatibility (for over a year) is now crucial. According to Google, more searches now take place on mobile than on desktop, so you have to make sure your site looks good and works correctly on the small screens, i.e. a responsive design.

You can do a quick mobile friendly test here to see if your website adheres to the latest Google practices.

2. Update and edit your Title & Description tags.

If the Title and Description Tags weren’t formatted correctly in the first place, then you are doing yourself no favours. However, like everything times change. According to Googles latest practices for best SEO Title Tags should be ideally 55 characters with spaces and Description Tags between 150 and 160 characters with spaces, the ideal being 155!

Find out more below:

Best SEO – SEO Basics -Title Tags

Best SEO – SEO Basics Description Tags

3. Identify and remove any duplicate content.

Nothing can kill a website faster and drop its ranking than duplicate content. Duplicated content is also very confusing for Google, so the chances are you won’t get any good visibility, and even if readers did somehow make it to your website, duplicate content is seen as spammy. Review all your website content and get rid of this immediately.

4. Add new relevant and unique content

Google loves websites that are frequently updated. Review your existing content ~ is it up-to-date? Have you added new products or services? Can you add new images to the website (fully optimised of course)? Do you have add blog? All these factors can assist improve your SEO results and keep prospective clients updated.

 

Local Search – Getting found on Google in your local area

Local Search – Getting found on Google in your local area

Google’s local search results are very important if your business offers products or services in a particular local area.

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. Here are a few tips that can assist that your website gets listed in your relevant areas.

tips-for-local-SEO

Getting ranked locally:

1. Make sure that your Google My Business data is complete.

Local results favour the most relevant results for each search. Businesses with complete, up to date and accurate information are easier to match with the right searches.

So that customers know about what you do, where you are, and when they can visit or find you make sure that you’ve entered all of your business information in Google My Business.

2. Provide as much information as possible

Provide information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information is consistent and updated as your business changes.

3. Verify your business locations

Verify your business locations to give them the best opportunity to appear in search rankings for users across all different Google products, such as Maps and Search.

4. Add photos to show your products and services

Adding photos to your listings shows people the types of products and service you offer. It can help show potential customers that your business offers what they’re searching for.

5. Keep your opening hours accurate

Entering and updating your opening hours, including any special or extended trading hours or for public holidays etc., lets potential customers know when you’re open. Updated hours or a change in opening hours also tells Google that your business is still active and in business!

 6. Respond to customer reviews

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

 

Why you should add FAQ’s to your website now!

Why you should add FAQ’s to your website now!

SEO-and-Voice-SearchIt started with Siri, then came Google Now, with Microsoft’s Cortana. Yes were talking about voice search, and it has the potential to transform how your website could be found on the web.

Millions of people are now finding answers simply by talking into their mobile devices.

What is voice search?

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smartphones and other smaller, portable Web-enabled mobile devices has increased the interest and use in voice search.

Voice search enables the user to perform searches quickly and easily with the press of the button. The answers to their search queries are fast and generally reliable.

How Does Voice Search Affect SEO?

Voice-Search-SEO

The big difference between voice and traditional search is in the phrasing.

It seems that when we use voice search, we tend to search the way we speak – conversationally, and often in the form of a question. So if one of your website goals is to secure new potential clients or provide a better service by providing some answers about your business from voice searches conducted on Google and other Search Engines you should be considering how you phrase your website content. Two ways are to consider including a question and answer-based copy to your website.

You could also do this via a FAQ (Frequently Asked Questions) page, or even create a Q&A (Question and Answers) feature on your website.

 

Ways to improve images for SEO – SEO Basics

Ways to improve images for SEO – SEO Basics

SEO-tips-melbourneImages on a website can make the user experience a more memorable one, but they also need to be read and understood by Search Engines. This, of course, is in addition to the images loading quickly and being optimised for the web, with the goal to reduce the file size as much as possible, without sacrificing too much in terms of image quality.

Google and other Search Engines are basically visually impaired, so in order to be beneficial for SEO purpose, it’s important to ensure your images are correctly formatted and have the relevant file names and ALT tags that help Search Engines understand what they are.

When images are downloaded from a camera,they often have a meaningless file name such as IMG00015r, so give them a new file name that’s relevant and descriptive, making it easier for search engines to understand them, e.g. Web-Services-Melbourne.JPG

Alternative text is used to highlight and identify an image when you hover over it with your mouse cursor. It also shows as text to all users when there are problems rendering the image. By including Alternative Text or Alt Text you can describe the content of your picture to a Search Engine.

 

SEO Services Melbourne

Example of ALT text

Because Images are an important part of Search Engine Optimisation, here is a checklist to help.

Image Optimisation Checklist:

  • Do your image file names contain keywords or relevant text?
  • Do you have alt text for all images on your website?
  • Do the alt text for images on your website contain keywords?

If you would like to find out more about how we can help your business and your website, simply give us a call on 03 9739 5445 we’d be glad to help.

 

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