Six Clever Logo Designs We Like

Six Clever Logo Designs We Like

When it comes to logo design were continually keeping an eye out for some of the most inspirational and clever logo designs from around the globe.

Casting our net far and wide, looking for inspiration at other people’s logo designs, these six in particular we feel are exceptional and are a clever visual representation through their design that really stand out.

Logo-DesignThe logo design for Eight is made 8’s!


Logo -DesignThe logo design for Yoga Australia uses the hand and leg that enclose to form a map of Australia!


Magic Coffee logo ~ Logo-DesignIs it a magicians hat or a coffee cup?

Logo DesignIn the logo design for Black Cat,the ‘C’s form the eyes of a cat!


Clever-Logo-DesignHorror Films ~ Is it a movie reel or real scary face?


Clever-Logo-DesignsLion Bird ~ Is it a lion or a bird?


Now that you’ve seen them, what do you think of them? Why not comment below?

In a Digital Age Are Business Cards Still Relevant?

In a Digital Age Are Business Cards Still Relevant?


Even in our digital age, the humble business card is still one of the cheapest and most effective marketing tools you can use for your business. In many cases, the business card you hand over can be one of the most important impressions you’ll make on a potential new client.

Business cards are also typically one of the least expensive marketing items your business can have and are a lasting selling tool, yet are often unfortunately given the least amount of thought.

While they remain effective and the basic requirements of providing all of your key contact information in a unique, attractive design remain the same, there are two things that have become increasingly important in the design and printing of your business cards:

Size Matters!

As we extend further into the digital age, we have more and more contact information to include on a business card. To fit this extra information in, the general trend has been to use smaller typefaces. This isn’t the best solution though. For your business card to be relevant and useful, it needs to be readable!

Rather than using a small typeface to fit all of your contact information in, you can keep your card readable by either spreading the information over two sides or by using a double business card which opens out like a book.

Quality Matters!

There are many do-it-yourself options available to create business cards cheaply, but they are really a false economy. These cheaper options will often save you just a few measly dollars and also leave you with a much lower quality business card.

Remember first impressions count! Your business card is a reflection on your business, and investing in quality business cards which present a positive and accurate impression is certainly worthwhile. With the many different card stocks and finishes available when you invest in quality cards, you can also choose materials that will help your business card stand out from your competition.

Business Card Review Checklist

Whether you have an existing business card or are planning a new one, take a couple of minutes to make sure it meets each of the following essentials for an effective business card:

  • The service/product you offer is clear.
  • All information is accurate, up to date and error free.
  • All relevant contact information is included such as phone number, web address, email address and postal/physical address.
  • The back of the card is used if necessary, or a double card if a lot of information is required.
  • The card is easy to read with a font large enough for your target audience.
  • There is good contrast between the ink colour and card colour.
  • It has a professional “look and feel” that matches the image you want your business to project.
  • Includes a logo or other graphic representation of your business.
  • Is printed on high quality card.

Any further suggestions re business cards, please let us know your thoughts?


You Paid What! Logo Redesign Costs

You Paid What! Logo Redesign Costs

Logo design and logo redesign is something we specialise in and fortunately we offer an affordable logo design service.

A good logo design is crucial for a company’s branding strategy.

But how much do you pay for a logo design or logo redesign?

You’ll be amazed at what some companies have spent in recent years for some of their logo redesigns: here are five big brands from Australia and overseas that have redesigned their logos and for how much. But of course remember the prices would have included in some cases the roll-out of other corporate and marketing materials including signage, business stationery, packaging and the like!


ANZ Logo Redesign

The ANZ – Australia and New Zealand Banking Group‘s logo was redesigned in 2009.

Logo Redesign reportedly cost: $15,000,000



BP Logo Redesign

The BP – British Petroleum’s logo was redesigned in 2008.

Logo Redesign reportedly cost: $211,000,000


BBC Logo Redesign

BBC Logo Redesign

The BBC – British Broadcasting Commission’s logo was redesigned in 1997.

Logo Redesign reportedly cost: $1,800,000


Centrelink Logo Redesign

The Centrelink’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $4,600,000



Microsoft Logo Redesign

The Microsoft’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $0



Logos – the value and importance to your business

Logos – the value and importance to your business

We’ve often been asked when consulting with clients starting up a new business venture, “Do we really need a professionally designed logo and why?”

While a logo can seem like a small aspect of your business in the whole scheme of things, a well professionally designed logo can have a huge impact on your business branding and marketing.

Here are 5 key reasons why logos are important for a successful business.

1. A logo easily communicates your business’ identity

A logo represents your business visually, which can allow your customers to understand your business and the message you want to send before they even read a word about it. Whether you want your customers to perceive your business as conservative and serious, bold and modern or something completely different, your logo is one of the keys to creating this perception.

2. Images speak louder than words

Humans naturally process images quicker than we do words, and we remember images better than words too. Without a logo, you’re missing the opportunity to speak to your target audience in the medium that humans process and remember the best.

3. A logo distinguishes your business from your competitors

In the increasingly competitive business environment, distinguishing your business from your competitors is vital to standing out in the market. A unique, well-designed logo that reflects your business can help you do just that.

4. Have your brand recognised and remembered

Humans remember things easier when they are tied to a visual. When you have a logo to visually represent your business, you make it easier for your customers to remember your business and recognise it in the future. Think about some of the world’s biggest brands – many of them can be recognised solely by their logo without even having their name written in it.

5. Project professionalism and instil trust

It doesn’t matter what stage of business you are at or the size of your business, with proper branding which includes a professionally designed logo, you can project a professional image which in turns helps to instil trust in potential customers.

Our Logo Design Process

Our Logo Design Process

We are often asked, “How do you go about creating a logo?

Given that a logo is the most important element of business branding, a lot of work goes into creating a standout design that distinguishes your business.

It’s not just about graphic design though; we believe both a strategic and creative process is what creates a logo that not only looks great, but works for your business.

We have an in depth process that we follow to achieve this. A simplified version of our process is as follows:

Logo Design Stage 1:
We create a logo design brief

To create the logo design brief, we start by speaking with you to gain an understanding of your business and your business goals. You will also complete a questionnaire (or we can complete it for you as we ask the questions) where you can tell us more information about your preferences for the logo design, such as things you like and dislike about existing logos and colours you prefer to be used in your design. In the questionnaire we also gather some finer details about your business including your position in the market place and the demographics of your target audience.

Logo Design Stage 2:
We then review your needs and research your industry

As well as taking the time to get a proper understanding of your business, we also research your industry and competitor’s logos. This gives us a good feel for the sort of logo design we can create to position your business the way you want in the market. While doing this research, we begin to consider many things including colours, fonts and initial ideas for your logo design.

Logo Design Stage 3:
We create the concepts for your logo

Drawing on the design brief and our research, we use our creativity and work on many ideas to design up to 3 initial concepts for your logo. Some ideas will be deemed good and some may be deemed bad, however we believe there is no such thing as a bad idea as often the feedback a client provides us can help us to understand the things they do like when we refine the designs.

Here is an example of 3 preliminary concepts we’ve created for a client:



Logo Design Stage 4:
You give us feedback on the concepts and we refine the design

Once you’ve reviewed the initial concepts, we ask for your feedback on everything including graphics, colours, fonts, text positioning and more. We work with you to continue to refine your logo, and provide varying options until you are 100% satisfied with the design.


In the above example the client wanted to see some variations in fonts and colours

Logo Design Stage 5:
Your logo design is finalised and supplied to you

Logo-Design-Melbourne-FinalWhen you are completely happy with your business logo, we create a logo package for you and supply the completed design to you in different electronic formats so it is ready for printing, web use and other applications such as embroidery. These formats include:

  • CMYK digital format for printing use
  • RGB colour mode digital format for web use
  • PDF format for other applications

We also provide you with a full style, reference and usage guide booklet so that your logo can be used to its full potential and integrated to maintain consistency with your business branding.

Why not take a look at some of our logo designs or better still give us a call to discuss your logo design requirements.

Colour Usage In Logo Design & Graphic Design

Colour Usage In Logo Design & Graphic Design

Colour-in-logo-designWhen it comes to logo design or graphic design, colour has the ability to evoke powerful emotions from people. Colour is the most instantaneous and wonderful means for delivering and communicating messages to your target audience. The colours that you select for a logo design or a promotional graphic design piece are not simply there to just make things look attractive; they can carry a deeper meaning that can affect consumer behaviour.

It is always best, however, to know what colours signify and communicate before using them. Here are some of the popular meanings that colours depict in the Western Hemisphere.

The three primary colours are:


These tend to be the colours most people are drawn to. For example, the most popular colour in the world amongst adults is BLUE. Amongst children, it is RED, while YELLOW, the most luminous colour in the spectrum, tends to draw the attention of infants and toddlers with developing vision.

RED is the most passionate colour and tends to excite and get adrenaline pumping through the body. It is associated with love and anger; it can mean good luck, represent lust or adultery (as in the “red light district”), or danger.

BLUE the most popular colour universally symbolises serenity and tranquillity. It has a calming effect if used in moderation, or suggests deep depression if the viewer is inundated with too much blue. Part of the soothing qualities and appeal are attributed to the sky and the ocean. Blue is a cool colour and often associated with cold things, such as frozen food. Additionally, blue is suggestive of both quality and expertise (Blue ribbons are given to first place winners.) Because of these positive attributes, blue is the    most popular and widely specified colour in corporate identity programs.

YELLOW is the most luminous colour of the spectrum. Because of its high visibility warning signs are often painted this colour. Yellow traditionally represents the sun and is a most cheerful colour when used in moderation. If used too liberally it can tire the eyes and make people irritable (couples with yellow kitchens tend to argue more often when in these areas!). Conversely yellow has also become associated with greed and cowards (In the 10th Century doors of traitors and criminals were painted yellow in France).

GREEN is a cool colour with soothing properties similar to blue. This relaxing hue is associated with growth and prosperity as well as health and wellness. It can also suggest envy and jealousy as in the “Green-eyed monster.”

ORANGE is a warm colour often associated with good things to eat, and so it is the most edible colour, which explains why so many fast food chains use it as part of their colour scheme.

PURPLE is universally associated with royalty and spirituality because in ancient times only emperors and kings could afford garments made of purple dye.

Some Meanings of Each Colour



Stimulates, signifies danger, love, passion, desire, bold, sexy.


Relaxing, serenity, security, loyalty, suggestive of the sea and ocean, frozen, cold, calming, comfort



The most cheerful colour if viewed briefly, most fatiguing if viewed for too long, caution, suggestive of the sun and gold.



The most restful colour, natural, fresh or healthy, healing, suggestive of jealousy or envy.



Signifies good things to eat, most edible colour especially with brown tinges, warm, evokes thoughts of autumn.



Associated with royalty, religion, high quality, expensive, elegant.



Brown is flavourful, suggestive of chocolate, meat and bread, associated with earthiness, rich, warm, mellow.



Elegance (as in black tie event), serious, strong, darkness, powerful.



Symbolic of purity, cleanliness, goodness.