Five Signs That You Might Need a New Logo!

Five Signs That You Might Need a New Logo!

A logo is the primary symbol for your business. It’s the single item you will spend most time and money promoting. A logo will be seen on your business cards, business flyers, brochures, your website, your invoices and most other forms of customer communication.

A logo is something that has to be meaningful for many, many years, but many things change over time, your business, your products, your services, technology and more

With logo being your business’s public face, if it’s not up to date and doesn’t represent your current business activities at its core, it could be time for a change!

Here are five key signs that it’s time to consider a new logo design:

Logo-RedesignYour logo doesn’t represent your current business.

Over time, most businesses evolve, some grow, so decline, some operate in new markets. It’s not uncommon for businesses to start out with one product or service, then grow and diversify into something quite different. If your logo doesn’t reflect what you currently offer, it’s time for a rebranding and a new logo. A logo should be aspirational, capturing the essence of your business today, the markets you operate in, the core products and services you offer, as well as where you’re headed in the future.

Logo-RedesignYour logo doesn’t adapt well to modern media.

If your logo was designed for example by a sign writer for your storefront 15 to 20 years ago, it might not be optimised to work well on a website or on social media platforms such as Facebook or Google+.

It may have looked great on as a new store sign or in a Yellow Pages print advertisement, but businesses today continue to promote themselves in a lot of new and different ways across many different mediums.

Can your business logo be easily resized up or down and still be easily readable? How does it look good in black and white? Can you derive an icon from it? If the answer to any of these questions is no, it may be time to consider a new logo design.

Logo-RedesignYour logo isn’t as appealing or hasn’t kept pace with your competition’s.

The evolution of the World Wide Web and social media sites have made the business world increasingly accessible and competitive.

Have you recently looked at your competitions’ logo designs?

If you feel, having reviewed your competitor’s logo design and find them more appealing, and up to date than yours, it’s a good indicator that yours may need updating or changing.

Don’t underestimate the impact and value of a good logo design.

Logo-RedesignYour logo is way too complex.

In recent years there has been a growing trend in logos towards simplification in design.

Overly fancy and complex designs that are hard to interpret have lost ‘flavour’. They can also be difficult to translate across some modern promotional and advertising mediums.

Logo-RedesignYour logo was a do-it-yourself project.

As we have said before a business logo design is the primary symbol for your business, some new and start-up businesses overlook this when looking to minimise expense at the beginning of their business life cycle. If you created your logo yourself or had a friend of family member create it, it may be time for a professional logo designer to step in and give it the lift it needs!


Our Favourite Olympic Logo Designs

Our Favourite Olympic Logo Designs


With the 2016 Rio Olympics just weeks away, we thought we would share some of our favourite Olympic logo designs, but first a little bit of history about the Olympic logo design.

In 1894, Pierre de Frédy, Baron de Coubertin brought together a group of interested parties in Paris with the goal of reviving the ancient Olympic Games. The parties agreed on proposals for a modern Olympics, and the International Olympic Committee was soon formalised and given the task of planning the 1896 Athens Games.

But it wasn’t until after the 1912 Stockholm Games, the first Games featuring athletes from all five inhabited parts of the world a design of five interlocked rings, drawn and coloured by hand, first appeared at the top of a letter Coubertin sent to a colleague. Coubertin used his ring design as the emblem of the IOC’s 20th-anniversary celebration in 1914. A year later, it became the official Olympic symbol. The rings made a belated debut at the 1920 Games in Antwerp, Belgium after the 1916 Games were cancelled because of the World War.

Coubertin later explained his logo design: A white background, with five interlaced rings in the centre: Blue, yellow, black, green and red…is symbolic; it represents the five inhabited continents of the world, united by Olympism, while the six colors are those that appear on all the national flags of the world at the present time.”

Over the years there have been many famous logo designs, and some infamous ones like the 2012 London Olympic logo, but our favourites.….well whilst we like the 1956 Melbourne logo design, we love the 2000 Sydney logo design.

Our favourite logos:

Have we missed any other great Olympic logo designs?


Logo Design Using Negative Space

Logo Design Using Negative Space

A good logo design should look good, be memorable and communicate the idea of the business. By using negative space technique in logo design it is possible to kill two birds with one stone!

Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company!

So what is negative space in logo design?

Negative space in logo design is, quite simply, the space that surrounds an object in an image. Just as important as that object itself, negative space in a logo helps to define the boundaries of positive space and brings balance to a composition.

The following logo designs, that we have found from logo designers around the world use negative space to their full advantage. The logos are not only beautiful they capture a customer’s attention immediately and make you think twice. In many cases, less is, in fact, more!





Six Clever Logo Designs We Like

Six Clever Logo Designs We Like

When it comes to logo design were continually keeping an eye out for some of the most inspirational and clever logo designs from around the globe.

Casting our net far and wide, looking for inspiration at other people’s logo designs, these six in particular we feel are exceptional and are a clever visual representation through their design that really stand out.

Logo-DesignThe logo design for Eight is made 8’s!


Logo -DesignThe logo design for Yoga Australia uses the hand and leg that enclose to form a map of Australia!


Magic Coffee logo ~ Logo-DesignIs it a magicians hat or a coffee cup?

Logo DesignIn the logo design for Black Cat,the ‘C’s form the eyes of a cat!


Clever-Logo-DesignHorror Films ~ Is it a movie reel or real scary face?


Clever-Logo-DesignsLion Bird ~ Is it a lion or a bird?


Now that you’ve seen them, what do you think of them? Why not comment below?

In a Digital Age Are Business Cards Still Relevant?

In a Digital Age Are Business Cards Still Relevant?


Even in our digital age, the humble business card is still one of the cheapest and most effective marketing tools you can use for your business. In many cases, the business card you hand over can be one of the most important impressions you’ll make on a potential new client.

Business cards are also typically one of the least expensive marketing items your business can have and are a lasting selling tool, yet are often unfortunately given the least amount of thought.

While they remain effective and the basic requirements of providing all of your key contact information in a unique, attractive design remain the same, there are two things that have become increasingly important in the design and printing of your business cards:

Size Matters!

As we extend further into the digital age, we have more and more contact information to include on a business card. To fit this extra information in, the general trend has been to use smaller typefaces. This isn’t the best solution though. For your business card to be relevant and useful, it needs to be readable!

Rather than using a small typeface to fit all of your contact information in, you can keep your card readable by either spreading the information over two sides or by using a double business card which opens out like a book.

Quality Matters!

There are many do-it-yourself options available to create business cards cheaply, but they are really a false economy. These cheaper options will often save you just a few measly dollars and also leave you with a much lower quality business card.

Remember first impressions count! Your business card is a reflection on your business, and investing in quality business cards which present a positive and accurate impression is certainly worthwhile. With the many different card stocks and finishes available when you invest in quality cards, you can also choose materials that will help your business card stand out from your competition.

Business Card Review Checklist

Whether you have an existing business card or are planning a new one, take a couple of minutes to make sure it meets each of the following essentials for an effective business card:

  • The service/product you offer is clear.
  • All information is accurate, up to date and error free.
  • All relevant contact information is included such as phone number, web address, email address and postal/physical address.
  • The back of the card is used if necessary, or a double card if a lot of information is required.
  • The card is easy to read with a font large enough for your target audience.
  • There is good contrast between the ink colour and card colour.
  • It has a professional “look and feel” that matches the image you want your business to project.
  • Includes a logo or other graphic representation of your business.
  • Is printed on high quality card.

Any further suggestions re business cards, please let us know your thoughts?


You Paid What! Logo Redesign Costs

You Paid What! Logo Redesign Costs

Logo design and logo redesign is something we specialise in and fortunately we offer an affordable logo design service.

A good logo design is crucial for a company’s branding strategy.

But how much do you pay for a logo design or logo redesign?

You’ll be amazed at what some companies have spent in recent years for some of their logo redesigns: here are five big brands from Australia and overseas that have redesigned their logos and for how much. But of course remember the prices would have included in some cases the roll-out of other corporate and marketing materials including signage, business stationery, packaging and the like!


ANZ Logo Redesign

The ANZ – Australia and New Zealand Banking Group‘s logo was redesigned in 2009.

Logo Redesign reportedly cost: $15,000,000



BP Logo Redesign

The BP – British Petroleum’s logo was redesigned in 2008.

Logo Redesign reportedly cost: $211,000,000


BBC Logo Redesign

BBC Logo Redesign

The BBC – British Broadcasting Commission’s logo was redesigned in 1997.

Logo Redesign reportedly cost: $1,800,000


Centrelink Logo Redesign

The Centrelink’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $4,600,000



Microsoft Logo Redesign

The Microsoft’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $0



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