Our Favourite Olympic Logo Designs

Our Favourite Olympic Logo Designs


With the 2016 Rio Olympics just weeks away, we thought we would share some of our favourite Olympic logo designs, but first a little bit of history about the Olympic logo design.

In 1894, Pierre de Frédy, Baron de Coubertin brought together a group of interested parties in Paris with the goal of reviving the ancient Olympic Games. The parties agreed on proposals for a modern Olympics, and the International Olympic Committee was soon formalised and given the task of planning the 1896 Athens Games.

But it wasn’t until after the 1912 Stockholm Games, the first Games featuring athletes from all five inhabited parts of the world a design of five interlocked rings, drawn and coloured by hand, first appeared at the top of a letter Coubertin sent to a colleague. Coubertin used his ring design as the emblem of the IOC’s 20th-anniversary celebration in 1914. A year later, it became the official Olympic symbol. The rings made a belated debut at the 1920 Games in Antwerp, Belgium after the 1916 Games were cancelled because of the World War.

Coubertin later explained his logo design: A white background, with five interlaced rings in the centre: Blue, yellow, black, green and red…is symbolic; it represents the five inhabited continents of the world, united by Olympism, while the six colors are those that appear on all the national flags of the world at the present time.”

Over the years there have been many famous logo designs, and some infamous ones like the 2012 London Olympic logo, but our favourites.….well whilst we like the 1956 Melbourne logo design, we love the 2000 Sydney logo design.

Our favourite logos:

Have we missed any other great Olympic logo designs?


Logo Design Using Negative Space

Logo Design Using Negative Space

A good logo design should look good, be memorable and communicate the idea of the business. By using negative space technique in logo design it is possible to kill two birds with one stone!

Hidden message within your logo will not only “grab” viewer’s attention, but at the same time it’ll tell a lot about the company!

So what is negative space in logo design?

Negative space in logo design is, quite simply, the space that surrounds an object in an image. Just as important as that object itself, negative space in a logo helps to define the boundaries of positive space and brings balance to a composition.

The following logo designs, that we have found from logo designers around the world use negative space to their full advantage. The logos are not only beautiful they capture a customer’s attention immediately and make you think twice. In many cases, less is, in fact, more!





Six Clever Logo Designs We Like

Six Clever Logo Designs We Like

When it comes to logo design were continually keeping an eye out for some of the most inspirational and clever logo designs from around the globe.

Casting our net far and wide, looking for inspiration at other people’s logo designs, these six in particular we feel are exceptional and are a clever visual representation through their design that really stand out.

Logo-DesignThe logo design for Eight is made 8’s!


Logo -DesignThe logo design for Yoga Australia uses the hand and leg that enclose to form a map of Australia!


Magic Coffee logo ~ Logo-DesignIs it a magicians hat or a coffee cup?

Logo DesignIn the logo design for Black Cat,the ‘C’s form the eyes of a cat!


Clever-Logo-DesignHorror Films ~ Is it a movie reel or real scary face?


Clever-Logo-DesignsLion Bird ~ Is it a lion or a bird?


Now that you’ve seen them, what do you think of them? Why not comment below?

In a Digital Age Are Business Cards Still Relevant?

In a Digital Age Are Business Cards Still Relevant?


Even in our digital age, the humble business card is still one of the cheapest and most effective marketing tools you can use for your business. In many cases, the business card you hand over can be one of the most important impressions you’ll make on a potential new client.

Business cards are also typically one of the least expensive marketing items your business can have and are a lasting selling tool, yet are often unfortunately given the least amount of thought.

While they remain effective and the basic requirements of providing all of your key contact information in a unique, attractive design remain the same, there are two things that have become increasingly important in the design and printing of your business cards:

Size Matters!

As we extend further into the digital age, we have more and more contact information to include on a business card. To fit this extra information in, the general trend has been to use smaller typefaces. This isn’t the best solution though. For your business card to be relevant and useful, it needs to be readable!

Rather than using a small typeface to fit all of your contact information in, you can keep your card readable by either spreading the information over two sides or by using a double business card which opens out like a book.

Quality Matters!

There are many do-it-yourself options available to create business cards cheaply, but they are really a false economy. These cheaper options will often save you just a few measly dollars and also leave you with a much lower quality business card.

Remember first impressions count! Your business card is a reflection on your business, and investing in quality business cards which present a positive and accurate impression is certainly worthwhile. With the many different card stocks and finishes available when you invest in quality cards, you can also choose materials that will help your business card stand out from your competition.

Business Card Review Checklist

Whether you have an existing business card or are planning a new one, take a couple of minutes to make sure it meets each of the following essentials for an effective business card:

  • The service/product you offer is clear.
  • All information is accurate, up to date and error free.
  • All relevant contact information is included such as phone number, web address, email address and postal/physical address.
  • The back of the card is used if necessary, or a double card if a lot of information is required.
  • The card is easy to read with a font large enough for your target audience.
  • There is good contrast between the ink colour and card colour.
  • It has a professional “look and feel” that matches the image you want your business to project.
  • Includes a logo or other graphic representation of your business.
  • Is printed on high quality card.

Any further suggestions re business cards, please let us know your thoughts?


You Paid What! Logo Redesign Costs

You Paid What! Logo Redesign Costs

Logo design and logo redesign is something we specialise in and fortunately we offer an affordable logo design service.

A good logo design is crucial for a company’s branding strategy.

But how much do you pay for a logo design or logo redesign?

You’ll be amazed at what some companies have spent in recent years for some of their logo redesigns: here are five big brands from Australia and overseas that have redesigned their logos and for how much. But of course remember the prices would have included in some cases the roll-out of other corporate and marketing materials including signage, business stationery, packaging and the like!


ANZ Logo Redesign

The ANZ – Australia and New Zealand Banking Group‘s logo was redesigned in 2009.

Logo Redesign reportedly cost: $15,000,000



BP Logo Redesign

The BP – British Petroleum’s logo was redesigned in 2008.

Logo Redesign reportedly cost: $211,000,000


BBC Logo Redesign

BBC Logo Redesign

The BBC – British Broadcasting Commission’s logo was redesigned in 1997.

Logo Redesign reportedly cost: $1,800,000


Centrelink Logo Redesign

The Centrelink’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $4,600,000



Microsoft Logo Redesign

The Microsoft’s logo was redesigned in 2012.

Logo Redesign reportedly cost: $0



Logos – the value and importance to your business

Logos – the value and importance to your business

We’ve often been asked when consulting with clients starting up a new business venture, “Do we really need a professionally designed logo and why?”

While a logo can seem like a small aspect of your business in the whole scheme of things, a well professionally designed logo can have a huge impact on your business branding and marketing.

Here are 5 key reasons why logos are important for a successful business.

1. A logo easily communicates your business’ identity

A logo represents your business visually, which can allow your customers to understand your business and the message you want to send before they even read a word about it. Whether you want your customers to perceive your business as conservative and serious, bold and modern or something completely different, your logo is one of the keys to creating this perception.

2. Images speak louder than words

Humans naturally process images quicker than we do words, and we remember images better than words too. Without a logo, you’re missing the opportunity to speak to your target audience in the medium that humans process and remember the best.

3. A logo distinguishes your business from your competitors

In the increasingly competitive business environment, distinguishing your business from your competitors is vital to standing out in the market. A unique, well-designed logo that reflects your business can help you do just that.

4. Have your brand recognised and remembered

Humans remember things easier when they are tied to a visual. When you have a logo to visually represent your business, you make it easier for your customers to remember your business and recognise it in the future. Think about some of the world’s biggest brands – many of them can be recognised solely by their logo without even having their name written in it.

5. Project professionalism and instil trust

It doesn’t matter what stage of business you are at or the size of your business, with proper branding which includes a professionally designed logo, you can project a professional image which in turns helps to instil trust in potential customers.

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