Why Blogging Will Help Your Website – 5x Key Reasons
Good quality, regular blogs will help your website, it can increase visibility, attract more customers and highlight your services, expertise and more!
What is a blog?
A blog is a regular update to a website or web page. It’s often written in an informal or conversational style.
What does a blog do?
Content marketing is very much alive and a vital aspect to any website. Okay, so you may think that people read less physical printed content and books these days, but it doesn’t mean they read less! Now, because of the convenience, people mostly read or gain information they are after from the Internet. What’s more, they could be reading your website content!
A well-made, frequently updated blog can attract new customers to your website; it can convince them that your products or services are worth engaging and it can keep them coming back for more.
A professional blog added to your website is a great investment. Of course, you have to either put aside your own time and effort to write engaging content or hire a professional copywriter to do it for you on a regular basis.
Once you have your blogs written, the other key to maximising the value of the blog content is having it formatted and optimised for SEO purposes when you are physically adding the blog to your website. We won’t go into detail here, but this is something that Clark Marketing & Design can assist you with, as part of our SEO and website services.
Now let’s look into the key reasons why you should add blogs to your Company’s website and the advantages that can be gained.
1. A Blog is great for Search Engine Optimisation (SEO) – It can increase visibility for your website
Let’s say you’re looking for information relating to creating a better website user experience for your clients, and type into Google “creating better website user experience.” The first page of organic results on Google will most likely link you to various website blogs relating to this subject. The chances that your search will stop right there, and you’ll go to the various blog page for more information are very high. What’s happening here is that the Google algorithm has decided that the blog posts provide the most valuable information regarding this query.
These blogs usually contain valuable information, and whilst they may not be directly selling or promoting something, the simple fact is that someone has found your website and because of the nature of the query and search, it’s most likely to be highly relevant to their needs. In fact, a blog can answer many specific different queries and bring many people to your website and once there they will immediately become aware of your product or services. The more high-quality content your website has, the more valuable it will be to Google. And the better your visibility and traffic.
2. A blog highlights your expertise.
A well constructed blog can show your prospective customers that you’re an expert in your particular field. If you provide free, valuable information for your visitors, they’ll see at once that you know what you’re about!
3. A blog subtly advertises and promotes your products and services
By focusing the content of your blogs on information relating to products and services that you offer, it’s subtly advertising your company on the web. For example, like Clark Marketing & Design who offer SEO services, a series of articles on how to optimise your website for Google should link to the SEO services page.
By doing this, not only do you increase the visibility of your blog on Google and establish yourself as an expert, and you also lead your customers directly to your products or services, potentially providing them with instant solutions to their problems.
4. A blog attracts more customers
SEO means better visibility and more traffic. The expert image you’re building using the blog builds your readers’ trust. And these factors translate into more customers and more sales.
High visibility on the web means that people looking for information relevant to your products and services go directly to your blog. They will notice and become aware of exactly what you do and what you offer. A blog is an excellent marketing tool for any website.
5. A blog keeps your customers coming back
Do you have a newsletter or a Social Media Page?
You probably use it to notify your customers once in a while about a new product release, event, special, sale or new service. A blog gives you more reasons to write to your customers. Whenever you publish an especially interesting blog post, you can post it with the relevant link on your Social Media or even write a short e-mail inviting your customers to check it out.
This will increase traffic to your website and help your brand become more present. If they are interested, they’ll read your blog, maybe even buy something or engage your services since they are already on your website. If they find your blog valuable, they’re likely to share the information and tell their friends. Now, what’s not to like about that?
As the web becomes increasingly competitive, adding blogs to your website with good quality content can really help you stand out, increase visibility, highlight your expertise in your field, and attract more customers!
So get blogging!