One thing any logo designer will tell you is keeping things simple is the key to developing a standout, classy and memorable asset.
And when you think about it there is nothing quite as clean, effective, and powerful as the correct use of black and white.
Black offers a powerful, sophisticated, and luxurious quality, which is supported by the pure, practical, and clean elements of white. The crisp lines help punch the logo from the background, and the simple black shape defines modern and sleek. As a deep and serious colour, black can direct communication in a powerful way.
White is considered safe and open. white is directly linked to that which is righteous, good and peaceful. Furthermore, white projects clarity, cleanliness (doctors in white coats), purity (as in a wedding dress) and salvation. White is said to promote creative thought (think of a blank whiteboard) and is also synonymous with freshness and new beginnings. As a positive, clear colour, white can also direct communication in a powerful way.
The pair work brilliantly to bring out their qualities, and together, can create a logo design that achieves a strong marketing presence across many industries.
In fact, many of the world’s top companies have opted for pronounced black and white logos, below are just two of the famous ones, plus other very clean and clever black and white logos we like.
What’re your thoughts on the topic?
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